Running a business is a marathon not a sprint

Running a business is a marathon not a sprint

Running a marathon is not easy. It takes months and months of training and plenty of determination to get you across the finish line. Sprinting, whilst still being hard work, is more about pure physical strength then stamina.

When it comes to running a business, the trick to your success is to approach it the right way. Some people have an idea that they can sprint out of the blocks, plug everything into their business and then run out of steam long before the finish line.

We believe that to run a successful business, you need to approach it as you would a marathon. So, with this in mind, we have put together some of the ways that entrepreneurs could learn from marathon runners, to make sure that they reach their business goals.

Know your goal

Signing up for a marathon means that you are committing yourself to one of the hardest things you will ever do. You are visualising yourself running across that finish line, and getting your focus on that end goal.
Starting a business can have the same process. Knowing where you want to be in 1 year, 5 years or even 10 years time will help drive your forward when the times may seem a little tough!

Plan, plan, plan

Training for a marathon takes plenty of planning. You will need to look at rest days, pace times and how far you can run. You will need to make sure that you have the same intricate level of planning when you are running a business yourself.

The best way to approach this is with a business plan. This plan will include your end goal as well as smaller aims that you can hopefully reach along the way.

Take some rest days

Runners will tell you that days off are important in order to give your muscles a break. Days off are key for entrepreneurs as they give their brains a chance to recharge, as well as their batteries. Make sure that you take time for yourself, no matter what you do, it could be a bath, a walk in the park or maybe just a couple of hours without worrying about work, all of these things can have a real benefit on how you feel.

Accept support

There are going to be times during a marathon that you will feel alone and that you really can’t go on. This is where the crowd will really come into their own, cheering you on and getting you over the finish line. In business, you will often feel the same, so, when you are struggling accept any help or support that you are given. This could just be someone to lend an ear when you want to sound off or a friend who is happy to man the phone for you for an hour, help can really get you towards your end goal!

Whilst running a business may not mean that you need any running shoes, it should definitely be approached as a marathon, rather than a sprint. Take your time, set the pace and you will soon see the finish line creep up. Otherwise, you could burn out and never get to the end goal!

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