Working from Home | Navigating the Ins and Outs of Starting a Business Venture


Working from Home | Navigating the Ins and Outs of Starting a Business Venture

It may seem intimidating to start a business with plenty of risks to make the decision a difficult one. Yet, starting a business from home can remove some of the risks, and there are ways you can increase your odds of success. There are many benefits to being your own boss and in control of your schedule, if you prepare and plan well.

What Do You Want?

Wanting to start a business is one thing, but what does that entail? How will you balance home life with a home-based business? Is there a particular niche that you wish to pursue? Consulting offers you choices. You may find that your chosen field offers additional options, so consider how nuanced or broad you want your business to be. Think, as well, about your skill sets, how you want to harness the experience and knowledge that you have accumulated over the years. How might you apply them to a consulting business? Knowing what you want is beneficial, as it may give you solid foundations. After all, a crucial part of consulting is presentation, how best you can lay out proposals to prospective clients. This may be central to how confident you are in communicating core talking points, both about what you can deliver and understanding a client’s needs.

Explore Options

You may be undecided about how you want to harness your existing knowledge. In the meantime, you can still earn money while exploring what form you want your main home business to take. Freelancing gives you various options from writing to photography. Pet sitting, for instance, offers a lot of flexibility. There are plenty of websites catering for freelance pet sitters, allowing you to find clients at your discretion. You can set a schedule that suits other commitments, while you can also determine how much you charge clients. Being a pet sitter is all about choice. For instance, if you are most comfortable with smaller dogs or feel that your patience would allow senior canines to thrive in your presence, you can set your own preferences.

Outline Goals

You know what you want to do, but turning that into a viable business requires some planning. You don’t have to create an elaborate scheme, however. At the very least, research what is legally required of you. What licenses are required? Are there zoning obligations? Then ask yourself what pricing structure you will be looking at. Do you want to set yourself a certain income threshold? As well, think about you will grow your business over time. Factor in how you will market yourself, both analogue and digitally. Social media may prove essential to securing clients, all the more so as you will be home-based. Branding, too, will be important, as knowing what identity and image you want your company to have can give your business a confident start.

Create a Work Environment

Productivity is key to growing any successful venture. Working from home sounds great until you find yourself contending with a myriad of distractions. You need to be able to disengage from anything that could disrupt your schedule. If you live with others, remind them that you are not available during work hours. Of course, there may still be distractions, so consider setting up an office to demarcate work and home life. This is a good way to replicate a professional working environment, allowing you to maximize your time and not lose any impetus. It also can let you switch “work mode” on and off, helping you stave off any burnout caused by being constantly on demand. Your efforts can be supplemented with business tools. They may help you organize your schedule, store your work, and even manage your social media. Whatever it is that you need, you are likely to find a tool for it and help your business in the long-term.

By creating a positive, focused work environment, preparing your goals and thinking outside of the norm, you may be well on your way to a successful home-based business. Don’t discount things like pet sitting, as they can be an excellent way to earn an income on your own terms. Know what you want and go get it today.

Amy Collett is the creator of Bizwell.org, a website that helps professionals and entrepreneurs build and strengthen their personal brand. When she isn’t helping clients boost their careers or businesses, she enjoys coaching her daughter’s soccer team and training to become a yoga instructor.

She is the author of the upcoming book, You, Exemplified: The Role of Personal Branding in Your Professional Life.

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