Share your journey: Alex Hirst & Lizzie Penny

Having been colleagues and friends for many years, Alex and Lizzie founded The Hoxby Collective with a shared belief that talented people can be trusted to work completely flexibly - wherever, whenever and however they want. They believe that this trust can enable the Hoxby community to fit their work around their lives and in return, act as the most talented and motivated workforce in the world.

Both parents (Alex is a hands-on dad to one daughter, and Lizzie has three under 5s) they set up The Hoxby Collective together four years ago; a 'virtual' agency which allows its community of freelancers to work at any time of day and from any geographical location (at Hoxby this is called 'workstyle')

Obviously, this way of working is a huge perk for parents, and Hoxby now boasts over 400 associates in 29 countries - and is on target for £1 million turnover.



Share your journey: Alex Hirst & Lizzie Penny

A highly strategic and commercial entrepreneur from a marketing background, Lizzie has a wealth of experience creating, nurturing and optimising small and large businesses and brands. Lizzie is co-founder & joint CEO of the flexible working community The Hoxby Collective, which she co-founded at the start of 2015. Lizzie founded her first business - marketing agency Futureproof - age 26. She is also a Non Executive Director at the Ethical Fashion Forum. 


Lizzie’s passion, determination, and entrepreneurial flair underpin everything she does. Prior to her leadership of over 400 Associates at Hoxby, she founded and grew an effectiveness-focussed marketing agency, and has build two powerful brands of her own to disrupt the marketing industry and the working world more generally. Before her leap to running her own businesses, Lizzie worked at Diageo managing iconic brands such as Pimm’s, Smirnoff and Guinness, and prior to that worked at Sainsbury’s and Masterfoods. Her strategic and commercial nous was also nurtured during her time at and Arthur Andersen and is underpinned with a first class degree from Warwick Business School.


Lizzie works tirelessly, albeit flexibly, to promote the #workstyle movement and ensure more and more people can spend their time in the way that most inspires them. Lizzie won Digital Mums #workthatworks award at the 2017 Women in Marketing Awards.

“Outsourcing is a great opportunity to grow your business.” – Lizzie Penny

 
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 Share your journey: Alex Hirst & Lizzie Penny

Alex has a wealth of strategic marketing and account management experience, having directed critical marketing campaigns and innovation projects for a client portfolio that includes The FA, Diageo and Moet Hennessy while holding a leadership position at creative agency, Futureproof. Prior to that, Alex lead a series of high profile events for a client portfolio that included Her Majesty The Queen, for whom he oversaw the Garden Parties and Summer Openings. 


With plenty of hands-on experience in management and a degree in Product Design, Alex brings a highly creative yet pragmatic approach to everyday problem solving in business. By identifying the demand for flexible work and the need for flexible access to talent, he co-founded Hoxby in May 2015 to better meet the needs of people and companies now and for the future.

“Surround yourself with people you trust” – Alex Hirst

 
 
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