If You Have A Vision, You Must Communicate It To Your Employees
While many companies have fabulous “strategic visions,” comparatively few are successful in communicating them with their employees. Many executives see “mission” as their role, and their colleagues as people who just work in siloes, focusing on specific tasks.
This approach, however, is not ideal for firms that want to create great brands. People in your organisation aren’t just cogs in the wheel – they’re active partners in bringing your mission to fruition.
The way you communicate with your employees, therefore, is essential. The more you can make them aware of your strategic vision, the more you can align their goals with your values, increasing job satisfaction and productivity.
Currently, businesses are failing at this. As the data presented in the following infographic shows, the majority of workers are disengaged from their tasks and unable to see the point of what they’re doing. Not caring about the work that you’re doing has a knock-on effect on productivity which, when summed across an entire enterprise has enormous financial ramifications. Only around 8 per cent of employees report feeling “highly engaged” in the work that they do.
So what can be done about this sorry state of affairs? Here, the following infographic can help. It charts some of the shocking statistics concerning worker disengagement and plots some of the strategies that companies can use to combat it. It also shows that communications need to be holistic. It is not enough to merely align your colleagues with your mission, but your shareholders and customers too. Read on to find out more.
Infographic by University of Southern California