How to improve your product sales
Whether you have days where you feel that your order page is seeing tumbleweed and nothing else, or whether sales are trickling in nicely but you are not overly busy, increasing sales is something we all long to achieve. However, running a business is also costly, so naturally, we try and avoid spending loads of money on advertising we cannot afford or professional coaches to tell us what we are doing wrong. But can you actually achieve better product sales without jeopardising your profit? We think you can, so here are some great ideas to boost sales.
Be Proactive on Social Media
While many social media platforms play down the organic reach because they want customers to use paid advertising, do not write it off as futile. Remember that social media is all about brand awareness and getting people interested in your message. Don’t just post product after product, try and get some interaction going, ask customers to leave reviews, start conversations by posting industry-related news, and then sprinkle in some offers and product placements.
Run a Giveaway or Promotion
People love something for free and failing that a discount works really well. Consumers can sometimes feel like they are bombarded by product after product, so they don’t bother to look unless something catches the eye. On social media, a giveaway is often a great way to boost likes and get your page shared for free. Once people like your page, anything you post appears in their newsfeed, so generating new likes creates a whole new potential customer base. It doesn’t have to be an expensive item or a significant discount, so don’t overstretch yourself.
Again, people are more interested when they think they are saving money, so considered offering a group of related products at a slight discount, you sell 3 or 4 items where you might have only sold one so, 10% off is a price worth paying. Many retailers offer these multi-buys on a flexible basis, as it is essential that customers feel they are choosing what they actually want not having something they are too struck on forced into the deal, maybe by a necklace and, if you add any set of earring, and any ring, the 10% discount will be applied.
Ask and Listen
Be sure to offer a feedback system when you make a sale. Your current customers shopped with you for a reason; you want to know what that was as it helps you understand who your customer base is. You also want to find out if they would shop with you again, and importantly if not, why not. This helps you effectively target any advertising you do, and if needs be make changes to the way you run your business.
Be Competition Aware
Check your prices against other similar retailers. You want to sit in line with them, and not be massively cheaper or significantly more expensive. Being too cheap, which is something we are all tempted to do, suggests to the customer that your product is inferior or in some way not as good. Pricing yourself out of the market is another glaring problem. Find the right balance and sales should increase.