How to Choose a Business Name
Picking a business name is one of the most important things you’ll do when it comes to your own company. Knowing what kind of business name to choose for the best results is critical, which means you need to consider a wide variety of factors.
Thankfully, we know exactly what to do when it comes to choosing a good business name, so we’re going to share some of our wisdom in the form of helpful tips and tricks.
If you’re going to pick a business name, it needs to be descriptive. Ideally, people need to know what you do from the name of your business.
With that being said, there are conditions and things to think about. You don’t want to be too specific if you want to branch out in the future, so whatever name you come up with needs to be future-proof. You also don’t want to be too vague because that will mislead people. It would be best if you struck a delicate balance by considering carefully what you want your business name to say about you.
If you look at successful businesses, you will know that their names are usually just one or two words. Amazon, Tesco, eBay. These are popular businesses that all have straightforward names that are pretty easy to remember. It’s essential to look at the business name for your company in the same way. Anything that you create needs to be pretty easy to remember and generally as simple as possible.
One to two words is generally the best because people can remember the name without too much difficulty.
It can be tempting to try and piggyback off a competitor for a name or tap into something generally well used in the industry, and this is not the way forward.
Generally speaking, to get the best results, you’re going to want to make sure that you don’t copy anybody. Your business wants to be a unique entity and have an identity that is wholly individual to itself. It can’t do this if you’re trying to one-up a competitor or be part of the general market.
Connect it to the Domain
Your brand name and business name should directly relate to a domain on the Internet. If you have a website, then the title should be connected to the website. Your brand identity should be easy to access regardless of how people choose to access it. So, if they choose to remember the name, it should be accessible via the Internet, which means that it should be part of your domain.
Creating the perfect business name takes time and a bit of thought. It’s not just as easy as picking a random name out and hoping for the best. Your name fulfils a lot of different roles. It should ultimately represent you as a business, communicate what you’re trying to do, and be easy to remember all at once. Trying to make this a reality is a challenge, but it’s worth it in the end because a lot of successful companies rely on their name to spread their reputation around, and yours will do the same.