How Graphic Design DIY Tools Will Make Your Life Easier
Running a business is a balancing act; on the one hand, when you are focused on your clients and the products or services you provide, you feel confident and in control. On the other hand, when it comes to getting services to help market, promote and run your business, you can feel resentful and annoyed that you haven’t the skills to get everything done. Thankfully there are a ton of tools out there to help you with everything from designing your own website to keeping your personal accounts on track, and even graphic design.
There is no doubt that having good quality images, from snapshots of your work to professional looking logos can really help when it comes to establishing your brand and getting your name out and about. But if you cannot draw for toffee and have no eye for design, this can be really tricky. Paying someone else to do the job for you might make the most sense, but it tends to eat into the budget and can feel counterproductive. With the explosion of new tools, many of which are free, you can do some serious graphic design work without having to spend a penny.
Things to Consider
The biggest thing to consider is that graphics used in business should be unique, stock images, those are images that are sold or offered for free on the internet are not particularly friendly when it comes to search engine rankings. It is always better to have something unique. Tools like Canva are great because they allow you to combine your own images with extra features like text and graphics to create anything from newsletters to social media posts and everything in between. It is also intuitive and easy to use. There is a lot you can do for free, you don’t have to spend money, but if you choose to subscribe, you can get access to more features. They offer a monthly type subscription which provides a lot more content, or you can work on a pay as you go system where you can purchase images and graphics that are not offered to free users.
So, whether you need a premium service or not is really up to you. The best advice is to explore all the tools on offer and see whether they are going to allow you to create the things you feel would work for your business. Pic Monkey is another similar offering to Canva but with unique features. Adobe Spark offers you the chance to be creative, but as with all Adobe products, there is minimal content on offer without a subscription. Fotor gives you the opportunity to hone your professional graphic design skills without having any experience. There are loads more out there, but if you want to save yourself some money, and brand your company with a professional outlook, then DIY design tools are certainly worth a look before you get the company credit card out to pay an expert.