Surviving the Challenges of running a business

Surviving the Challenges of running a business

Being a business owner has never been harder. There’s a lot of challenges that come from breaking away from the “rat race” and embracing a world without limits. For any business owner, the challenges that crop up can be tough to deal with on a regular basis.

Developing strategies for dealing with these challenges is key to success – overcoming hardship and growing as a person and a business owner. Let’s look at some strategies that can help you survive the challenges of running a business.


If you’re going to survive the everyday rigours of business ownership, you’ll want to learn how to prioritise work, especially if you’ve got a lot to deal with.

Ultimately, this means that you need to know how to delegate tasks. You have to pick the right things to do because otherwise, you just spend your entire day answering unimportant emails or filing. These admin tasks do need doing at some point, but they can’t take up a deadline.


Networking is one of the best things you can do to try and overcome some of the challenges of being a business owner. You know how you build up a collection of friends to help you get through the difficult times? Well, you also need work friends, which is where networking comes into it.

As a business owner, you don’t get a lot of opportunities to make friends at work, so you should definitely network where you can. It’ll make a big difference if you can find people who are willing to put the time in to help you through the tough times.


Surviving life as an entrepreneur sometimes can be hard. It’s easy to get lonely and to find yourself wondering where you should be, who you should be connecting with, and where you’re going.

You need a routine to make sure that this isn’t the case. You need something to anchor yourself, to stay grounded and focused. This can take many forms. Some people choose to exercise, which has a lot of health and mental benefits.

Others cultivate an everyday routine that helps to keep them focused. They create ways to manage their time effectively, and this gives them the potential to do great things even if they’re working remotely. You have to find what makes you focused and centred and use that to move forward.

Final Thoughts

It’s hard to stay optimistic and survive as a business owner. However, you can get ahead and do great things if you take the time to experiment with what’s on offer in regards to building ways to cope with things. You need to find what works for you and really experiment with what’s available. How you deal with the hardships of life is on you, but it’s good to have a support network, and it’s good to connect with people. You don’t necessarily have to go it alone, so it might be worth looking into ways to do things with the support of others!

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3 Things Which Make an Online Store Successful

3 Things Which Make an Online Store Successful

When selling products online, the key is to have a good website. What we mean by that is one that attracts attention as easily as it is found. Also, one that is easy to use and interactive, as this can help to make everything as easy as possible for its online user.

So, let us consider the things that places such as this Website Design Brisbane company will offer to enable us to sell more effectively online, in Australia, and elsewhere.

Graphic Design

Effective graphic design is all about transforming the information on a company’s website so that it is not only easy to read but communicates, with a strong message, details about a company’s products and branding. It is what makes a website attractive and increases the awareness of a website in the wider community and globally. It is an investment to have a good website and will pay a company many times over when it works well.

An online brand should be instantly recognisable, just like a high street shop sign is. This means using colours that are expected and familiar about a brand on its home page. Then, you may want to think about including a readable font. But then, not just using text to relay a message, but also making use of both still and moving images because they will be more attractive, memorable, and useful, as a selling tool.

Functional Websites

A website needs to be user-friendly. Users can be taken to other places by hovering and using buttons and links. If you decide to take it a step further, interactive videos can immerse viewers in the products a company offers and then take that potential customer to the checkout to buy the product, and all while the video is still playing and the attention has been grabbed.

Interactive videos are also a wonderful way of obtaining feedback from the person that has just viewed the video. As a company, you want to know that you are doing all you can to attract buyers rather than put them off, and it is the buyers that will tell you. Of course, by hiring a professional team of website designers, you have the advantage of all their experience in how customers have benefitted from the different websites that they have designed for a range of businesses over the years.

Digital Marketing

It pays to invest in digital marketing because unless someone finds your website, it is a waste of effort to have produced that attractive and interactive website. Techniques will be used which help a website to achieve one of the top positions in a search list that is keyword initiated.

SEO, standing for Search Engine Optimization, uses organic searches to produce results. It will accelerate a company’s website to the top of the list. The last thing any online buyer wants to do is to scroll through multitudes of lists to find their suitable company. They do not have to, generally, because there will always be a competitor a step ahead who will have adopted digital marketing and gained that upper edge. It is these first few websites in a list that customers will take note of and buy from. This will likely be because it sends out the message that they are the most popular companies and the ones to deal with because they have that sense of recommendation about them.

An alternative to SEO is PPC, standing for Pay Per Click. This simply means that a company will pay for each of their adverts that are clicked on. Generally, this will help achieve better rankings over a shorter period in return, whereas SEO is a longer-term strategy. Both become very effective strategies, however. If making a further comparison, PPC will put you slightly higher up in a search list than SEO, but there is not much in it. Accordingly, you can learn more about some of the key differences between PPC and SEO by taking a look at a few of the resources on the iTonic blog.

In conclusion, to make an online store effective and successful, website designers and developers that you hire will, in Brisbane and other parts of the world, consider the look of your website, how it functions for users, and continue to help a business by devising and maintaining digital marketing strategies that work. That is, they increase visibility, which in turn will increase sales and grow a company to new heights.

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How to Successfully Launch a New Product

How to Successfully Launch a New Product

Do you have a fantastic idea for a new product? If so, you are probably keen to get it launched and on-sell but may be unsure how to transform your initial idea into a successful product. Everyone has heard the doom and gloom stories of how many new products fail, but that does not mean that yours will suffer the same fate. To give your product idea the very best chance of success, it is essential to prepare as best as possible before you go ahead with the launch. Carrying out plenty of research will help you avoid many of the potential pitfalls involved in successfully getting a product to market and selling well. Here are the tips that you need to help you successfully launch your new product:

Know Your Target Market

To sell your product, you need to understand precisely who your customers will be, so identifying your target audience is essential. This can be achieved by determining the problems that your product solves and who would gain the most benefit from your product’s features. Once you have identified your target market, you will need to carry out research to decide on the best ways to market your product to your target audience and to make it appeal to them. This research will include looking into the best channels to use to promote it and the most suitable outlets to stock your product.

Research Your Competitors

As well as identifying your target market, you will also need to familiarise yourself with your competitors. Researching competing products is vital to understand how your product compares with similar products already on the market. Once you have identified these products, you will be able to determine how to differentiate your product from your competitor’s to establish its unique selling proposition (USP) to help it stand out from the crowd.

It is also crucial to understand the price points used by competing brands so that you can work out the best market position for your product.

Calculate Demand

Before your product goes into mass production, you need to Predict demand as this will have a large impact on the success of your launch. Manufacturing too many units will see you incur high costs with minimal profits, yet not producing enough will be a missed opportunity. To help your product realize its full potential, you need to forecast demand as accurately as possible by taking a research-based approach.

Raise Awareness

Even if you have just designed a revolutionary, life-changing product, you still won’t sell many units unless you make people aware of its existence. In marketing terms, brand awareness is the process of generating interest in a product and making people aware of it and its features. Many tactics can be used to build brand awareness, but your starting point should be building a website and gaining an online presence. Tailoring your online marketing activity to your target audience will give your product the best chance of getting noticed by your intended customers.

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The Benefits of Networking Online

The Benefits of Networking Online

Networking online can be something of a challenge if you’re not sure of what to do and how to do it. That’s why you need to take the time to really put the effort in when it comes to networking online and to learn how to make the best choices possible.

Networking online can have a lot of great benefits, because you meet incredible people. As a parent business owner, you’re not likely to go out as much to official networking conferences and the like, so these benefits will be especially appealing.

Forging Business Connections 

One of the best things that networking online can do is help you to form business connections. You may not have as many connections as you would like if you’re a parent business owner – getting out to the typical functions and events is a challenge when you have kids and a business to juggle.

Networking online helps to bypass this by giving you a chance to connect with people online. You’ll be able to create meaningful and powerful connections with people that will help you to go far in the world of business.

Career Support 

Networking is great because it puts you in touch with a lot of people who are just like you in many ways. You can work with them to accomplish a lot of things, and this makes networking a useful resource. You can link up with other parent business owners, digital agencies, advertising companies, and other professionals. You can all work together to help each other, and it’s all thanks to networking that this is possible. The resources are more readily available when you’ve got a business who helps you to get things done, or even someone who provides advice for difficult tasks.

Meeting New People

 Networking helps you to meet like-minded people to form friendships and relationships with. You’ve got people who are actively trying to help you, and they’re in a similar position to you, so you can make friends with them. It is a win-win situation.

Final Thoughts 

So, to wrap this up, you’ve got a lot of different options when it comes to your experiences, and this is a good thing. We all want to be able to check out what’s on offer when it comes to our business connections, and networking is a vital part of running an enterprise. You make friends, meet new people, and discover that actually, you’re not as alone as you might think and there are people who are going to be just like you. You can build yourself both a network of professional contacts and a support network of friends, which is a good two-for-one deal.

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How to Be Productive When You’re Working From Home

How to Be Productive When You’re Working From Home

As a parent business owner, splitting your time between work and home will be tricky. The situation is even more challenging when in a lot of cases, work is home. Staying productive can be a major headache in this arena because you’re trying to keep your focus on your work and not on whether or not the living room needs cleaning. Let’s take a look at some top tips for productivity.


It’s easy to lose an entire day doing meaningless tasks. Okay, so there might not be a meaningless task, so to speak, but there are lots of small things, like reading emails, that can do nothing but take up your time that should be spent on the big stuff.

You need to make sure that you are spending your time doing the important stuff. If there’s a big task that you need to get done, it needs to be the priority. Don’t waste your energy and the day doing smaller things because this won’t be a good way to increase productivity. Instead, focus on critical tasks that need immediate attention.

Take Regular Breaks

One of the biggest roadblocks in the path to productivity is a lack of motivation and concentration. This can come from prolonged periods of sitting around doing the same old thing, over and over with no breaks. These types of days are all too common if you choose not to step away from time to time, and your productivity suffers for it.

When all is said and done, you need to make sure that you’re taking regular breaks every day. This means that you can relax, unwind, and come back at things with a fresh perspective. That’s great for productivity.

Get Good Work-Life Harmony

If you’re going to do well at work, you need to make sure that you get a proper work-life balance. This can be a chore to maintain, especially if you’re just coming out of one room in the house and being a parent again.

I understand how difficult it can be. Take the time to put aside an hour for yourself if you can manage it. Yes, it is a challenge and will often seem like a futile endeavour. But you need to be able to put aside space for yourself, otherwise, everything blurs into one, and you lose sight of productivity.

Final Thoughts

So when it comes to trying to maintain productivity on a regular basis, it is important to try and keep a positive work-life harmony and to be kind to yourself above all else. Remember that no one is 100% productive all the time. It just doesn’t work as a practice. Instead, you need to be accepting of your own limitations and remember that you’re just as human as the rest of us. There is no shame in not always being on the ball.

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Happier Employees For Your Small Business

Happier Employees For Your Small Business

Keeping employees happy is essential for any business if they want good productivity. However, for small businesses, it is particularly important. After all, low morale can spread fast in a business that only employs a few people. Sadly, in turn, this can have a very negative impact on the way your business performs. The good news is there are some tactics you can use to keep your small business’s employees as happy as possible. Read on to find out what they are.


Many businesses have the belief that if an employee receives rewards, that’s enough for doing their job. However, those with this attitude are missing out on valuable ways to keep their workers engaged and motivated. Instead, consider offering perks for jobs well done and at times of increased stress, as a little goodwill gesture can go a long way when things are tough.

The most common type of perk to offer an employee is a bonus. This usually works by giving them a percentage of the sales they contribute to. However, bonus schemes are not always the best approach, especially in smaller businesses.

Instead, why not consider introducing other perks such as gym membership, additional paid holidays, and even gift packages. Indeed, such perks can often be much cheaper than running a bonus scheme, as there are corporate discounts available, yet still be just as effective.


If you are under the belief that your employees are working for the love of their job, you may need to get back in touch with reality. After all, no matter how meaningful the job, it’s unlikely they would do it for free, as everyone has bills to pay!

That is why if you want your workers to be as productive as possible, you need to make sure you deal with pay and raises right.

This means you need to prioritize paying a good base wage to begin with. Make sure payments are always on time as well, as it can cause employees a considerable amount of stress if their salaries are late. Indeed, you may wish to outsource your payroll to ensure this happens. Something that can be particularly useful for a small business, already overstretched by the demands on their time.

Finally, don’t forget that to stay motivated, you will need to offer a regular wage increase review. Linking performance and specific goals to pay rises can help you get the best for your business while ensuring your workers are happy too.


Last of all, if you want your employees to remain happy, you must encourage a good work-life balance. Of course, to be able to do this, you have to understand that work is not the only priority in their lives, something that small business owners sometimes struggle with.

Flexi-time is a good place to start here, as it offers excellent maternity and paternity packages and the chance to earn extra paid holidays. All of which can help people better balance their work and life commitment and so be much happier and more productive overall.

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Why Small Business Owners Are Doing Things For Themselves

Why Small Business Owners Are Doing Things For Themselves

Small business owners often have the toughest challenge of all entrepreneurs. They lack the large budget available to larger enterprises, and this means they need to be creative.

As a result of a limited budget and resources, small business owners need to control as much of their business as possible. Many companies are, therefore, doing a lot of everyday tasks for themselves. We are going to be taking a look at why small enterprises are doing things for themselves to try and shed some light on the situation.


 If you’ve decided to cover your social media, marketing or PR, then it is possibly down to cost. Many companies cannot justify outsourcing these tasks because the scale of the organisation doesn’t allow for it. Therefore, it is very common for a small organisation to perform these tasks for themselves and cut down on costs.

Control Over Their World

For a lot of smaller businesses, control can be a big part of why they choose to do their Facebook adverts, Google AdWords, and other things. From the perspective of a smaller business, it would go something like this. You’ve only got a finite number of resources and money to spend on marketing, social media and the like. Therefore, some people feel more comfortable doing these things for themselves than leaving it in the hands of another company. If you only have one shot at making things right, then it’s often best to do it for yourself. 

If you’ve researched the campaign you’re running, and you’ve done all you can, then there’s no question on why you’d want to do it for yourself. You can monitor the campaign at any point, interact with customers and supply crucial information to interested parties. It’s one of the most important things that you can do as a business because you’re keeping the closest possible watch on your advertising. 


For some companies, doing things for themselves is a sign of independence. It’s all about making sure that whatever they do, they do for themselves. Call it a matter of pride if you like, but it’s all about being independent and in control of their business. They often feel a real sense of pride and accomplishment when they do things for themselves, and so they will actively try and do their social media or adverts.

All in all, these are just a few of the different reasons why people choose to do things for themselves when they’re in a small business. It’s easy to feel like you’re getting somewhere by spending a lot of money and getting people to do things for you. However, this isn’t always the best course of action. As a smaller business, there’s not always the facilities to make sure that professionals handle things, so people have to do their own marketing or PR. It’s almost always a more cost-effective measure, and this is why so many choose to do things for themselves. You’re going to save money, and in a smaller businesses, it makes all the difference.

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Fulfil Your Values Through Working Towards a Sustainable Business

Fulfil Your Values Through Working Towards a Sustainable Business

If you see caring for the environment as part of your personal values and business values, you should be taking the right steps to make your business sustainable. A business that uses sustainable practices contributes to protecting the planet, and it also helps you to better sustain your business. You’ll have less worry about shortages of certain supplies, and you can save money by being sustainable too. Your customers will also appreciate you taking steps to be greener. If you want to express your values through your business, you need a plan to become more sustainable. Try these tips to make it possible.

Set Sustainable Goals

Whenever you want to make a change in your business, especially a long-term or permanent change, you need to set a goal. Goals help to ensure that your business is working towards something solid. Instead of having a nebulous goal like “be more sustainable”, you need to set goals that you can measure so you know when you’ve achieved them. For example, you might set a goal to reduce your waste by 20% or to switch to using only sustainable materials in your products. Once you’ve set your goals, you can create a plan to meet them.

Engage Your Employees

If you want to make your business more sustainable, you need to get your employees to participate. You need their co-operation if you want to be able to commit to your sustainable goals. When you get your employees on board, you can also assign different people to be in charge of certain goals too. Someone might be the advocate for recycling in the workplace, or someone else might be in charge of helping to reduce energy usage in the office. Your employees need to care about helping the environment too and share your values, but it doesn’t hurt to offer other incentives.

Cut Down on Waste

Waste can be a big problem for many businesses, but there are lots of ways to reduce it. You can choose to use products that produce less waste when buying supplies. On the FuelBox website, you can find out about how using fuel boxes reduces your waste compared to using jerry cans, making your business more eco-friendly. You can also find ways to recycle and reuse waste products from the manufacturing process. For example, some food and drink companies might send their waste products to farms to be used as animal feed or fertiliser.

Work with Sustainable Partners

It’s not just your business that should be sustainable. If you take steps to be more sustainable, but you’re working with other businesses that don’t do the same, it could look like your business doesn’t take your values too seriously. It’s important to try and find suppliers and other partners who are also committed to a more sustainable future. It’s not always easy to do, but it’s worth it to take another step in your journey to create a sustainable business.

Working towards a sustainable business is a great way to express your values and make your business look good at the same time.

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4 Things to do for your business right now

Running a business is tough. There is a lot that you need to think about, so many different things that come into play. When you are a parent business owner, it’s even more challenging. You have to combine all of the responsibilities of your business with trying to be a good parent to your children.

So, understandably, having some tips and tricks to help with all of this is a godsend for most parent business owners.

In this video, I discuss 4 Things to do for your business right now

The Benefits of Joining a Business Membership Community

The Benefits of Joining a Business Membership Community

As a parent business owner, you will need all the business connections you can get to succeed. Networking is a vital component of any business – that much is obvious – but joining a business membership community gives you a hub of all relevant connections.

So why should you join a business membership community? These incredible groups of people are always a good idea for the aspiring parent business owner, and they offer many benefits to any who enter their ranks. Let’s take a look at the main benefits you’ll experience from joining a business membership community.

B2B Promotions

As a business, you don’t just have to market your services to customers. In addition to the standard business-to-customer interactions (B2C), you’ve also got the business-to-business interactions (B2B). This is a different form of commerce, but it is one which can yield many unique perks.

B2B interactions allow you to market services and establish a name for yourself in the community. Whether you choose financial compensation or services from the other business, you’re improving your profits and making sure that you generate demand for what you do. B2B advertising and business practices can be highly fruitful in many situations.

Networking Opportunities

One of the primary and most immediate benefits of joining a business membership community is the networking opportunities from such a group. You have all these professionals in one place, all of whom are there to connect with other professionals.

You can network as much as you want. Whether this is promoting your business, forging a presence in your industry, becoming an authority in your business field, or simply just making friends and meeting potential collaborators, you’ve got options. Networking has never been so easy when you’re in a community.

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A Sense of Community

There’s a lot of instances where it can be pretty isolating to be a business owner. Because you’re always managing your time between the business and your kids, you may feel like you’re not going to make any friends or belong to a community. This can be massively isolating.

Thanks to the power of a business community, you’re not alone anymore. You can connect with professionals, some of whom will be in the same position as you. The isolating nature of being a parent business owner isn’t as prominent thanks to online communities and the like.

Final Thoughts

To summarise, the benefits of a business membership community are mostly social, but they can make a lot of difference. Being able to network and connect with other professionals can help you to thrive as an organisation. Ultimately, a networking opportunity is too good to pass up.

The way that you network will heavily influence the success you have when it comes to a community. It’s a good idea to form practical relationships and establish yourself as being a legitimate authority. It’ll help out a lot when you’re trying to ingratiate yourself and to build a practical community feeling.

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