Effective ways to promote your brand

Effective ways to promote your brand Episode 6

Effective ways to promote your brand.

Vee Roberts hosts this episode, Founder of Insight2marketing are an award-winning brand and marketing agency that offer a wide range of branding, marketing and communications services.

Vee Roberts, of insight2marketing #aski2m. After spending all of her redundancy money, she started her business on just £100. And today, Vee Roberts is a well sought after speaker and consultant for brand and marketing. A multi award winning mumpreneur of 4 (youngest child aged 7), she has a reputation for getting results and supports business owners with strategy and integrated campaign plans. Vee also manages insight2social, supporting businesses with social media management and training.

Links & Resources
Website www.insight2marketing.com
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Twitter: www.twitter.com/i2marketing
Instagram: www.instagram.com/insight2marketing
LinkedIn: www.linkedin.com/in/insight2marketing
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How to Create a Strong Brand Identity

How to Create a Strong Brand Identity

Creating a brand identity is a vital part of developing any business. Your brand identity tells the world who you are and what you stand for and must be consistently upheld in every aspect of your work. It is how you build trust and reputation; it determines how your customers see you and therefore choose you over any competition and, in turn, fosters a sense of customer loyalty. It is not just about the logo and colours you choose for marketing purposes; this is part of it, but it is much more, as we will explain.

Define Yourself

This includes traditional elements like your mission and values and your brand personality, including the voice and how you can offer a unique edge to create that all-important difference between you and the competition. You may never have thought about this before, but why did you start your business in the first place? What are your core beliefs, those strong values that you hold fast? Once you have got that down on paper, look at what you do well, your unique selling points, and how you can get these across to people in as few words as possible. It is this definition that will help you create your identity as a brand.

Take Inspiration

It is OK to look around and garner some inspiration from other successful companies but remember; you cannot directly copy what they are doing. However, it will give you an idea of the overall look and feel of how they present themselves. This does include things like the logo and font that you use but don’t spend too much time getting hung up on this as brand identity is also about how you communicate and present yourself to the public. You will need to choose a brand colour, and there is some psychology behind colour, so picking well can enhance your marketing efforts. Think about Facebook, the most popular social media platform on the market; they have chosen to use white and blue, blue is the most appealing colour universally. Your brand may call for something more gregarious and outgoing, like pink or yellow, but whatever you think you might choose, have a look at the psychology behind that colour and see if it fits your brand identity before settling.

Does it Translate?

You are also looking for a brand identity that translates across every medium in which you communicate. Will your logo fit well within the confines offered on each social media platform, for example, and will it look as good when you print it? Every piece of information you put out into the public domain, whether written or spoken, printed or Internet-based, should follow the same brand identity and carry the same messages, so it has to work everywhere. Finally, check out your closest competition as the last thing you want to do is end up creating something similar to them and look like you are a copycat as a game. This isn’t going to go well for either of you when it comes to building a solid brand identity.

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3 Reasons Why Branding Is Important For Your Business

3 Reasons Why Branding Is Important For Your Business

As a business, you have to think about branding in the most important way. Branding can literally be everything to a company, which is why if you don’t get it right, you may notice that you start to fall behind.

To try and convince you of the importance of branding, we thought we would take a look at three ways that branding is, without question, one of the most important elements of your business.

  1. Branding = Recognition

Branding is absolutely vital for your business because it is how you generate recognition for your company. You want your consumers to identify your brand based on an image or a logo, something which is quick and easy to remember. This logo becomes the face of the company, so it’s really important to have one.

Think about the logo for Apple devices. It is recognisable, it’s simple, and it has become synonymous with iPhones and iPads all across the world. That is an example of branding at its best, providing the company with an instantly recognisable trademark.

  1. Branding = Business Value

Branding is a very helpful tool to have available when it comes to generating future business. The business value of your company will increase if you have a recognisable and very strongly established logo or brand.

The brand of your business will help to increase your value and make sure that you have a stronger presence within your industry. This, in turn, opens up the business to potential investment opportunities and makes sure that customers will pick your company over a rival.

  1. Branding = Employee Satisfaction

Employee satisfaction is definitely one of the most important things that you need to be thinking about as the employer. Your company has to perform well, even in the most challenging situations, and if you are a branded company, with a logo that is recognisable and quite well-known, this does have an effect on employees.

An employee will definitely be motivated to do better work, try harder, and to take more pride in the fact that they are working for a prestigious brand. Think about the creators of Apple devices, for example. These are people who are working for one of the most influential technology brands on the planet, and that’s going to have an impact on their overall efficiency and workplace satisfaction.

In conclusion, it’s not difficult to see that branding is one of the most important things for your business. Branding provides you with massive benefits if you properly implement it into your everyday routine, but this is where people fall down just a little. Unfortunately, what a lot of people fail to do is provide the type of branding that will ultimately set them apart from rivals in the industry. It is your job to create a brand, stand by it and heavily promote it, so whenever people pick up one of the products that you sell, they instantly know that it’s yours and that it is well designed, built for a purpose, and highly effective. That’s the dream that you want to aim for.

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Prioritising Packaging When It Comes to Pleasing Your Customers

Prioritising Packaging When It Comes to Pleasing Your Customers

Setting up a small business is a major feat. You have to fill a gap in the market, providing customers with something they want or need that will generate sales and help make you a whole lot of money. It’s not all too surprising then that a whole lot of time, effort and thought goes into product development, market research, manufacturing, advertising, marketing campaigns and more. Some areas that are actually pretty important can often slip under the radar. One of these areas that is relatively neglected is the packaging. When you have your product ready and raring to go, you’re going to have to package it to get it out to your customers. Put plenty of thought into this process. It can help with branding. It can portray brand values. It can catch people’s eyes, and it can actually serve as good marketing in and of itself! Here are a few areas of packaging to focus on!

Keep It Environmentally Friendly

Increasing numbers of people are understanding just how much we’re damaging the planet. We’re ruining it for ourselves, as well as all of the other creatures that inhabit it. Commerce has a profoundly detrimental impact on the environment, so it’s important that you do your part and make sure that your packaging is eco friendly. Generally speaking, most packaging has a temporary purpose and will be disposed of. Once customers have purchased a product, they will generally unwrap it and throw the packaging away. This is why it’s so important that you choose recyclable or (preferably) biodegradable materials. Make sure that labelled gives clear instructions on how people can dispose of the packaging responsibly.

Make Sure It Protects Your Products

When choosing packaging, remember its main purpose – to house and protect your products so that they reach your customers in perfect condition. So, make sure that your packaging achieves this. Different options are great from different products. Some products will be best boxed. Some will be great in a flat bottom pouch. Whatever you opt for, simply make sure that it protects the products inside from scratches, marks, dust, or contamination.

Make Sure It’s Branded

Once you’ve got the basics under wrap (no pun intended), you can start focusing on the fun parts – branding your packaging. This is a great opportunity to imprint your brand on customers’ minds. Make sure all packages are branded. Have your brand name, logo, colours and anything else brand associated wherever possible. If your packaging looks particularly nice, people will like to take photos with it and share the images with their friends and others – whether that’s via text or on social media. This is free advertising and marketing that you should aim to take advantage of!

Sure, packaging might not be at the forefront of your mind when it comes to improving your business. But it can really help to generate profits, build brand loyalty and imprint your brand onto customers’ minds. So, never underestimate it. Hopefully, the above information will help you to get your packaging on point the first time around.

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Best Ways to Get a Creative Web Design

Best Ways to Get a Creative Web Design

As designers, web developers, thinkers, and marketers we make choices based on the understanding of our target customers. Starting up a web design project is one of the hardest parts as it is to pile up the ideas that are swimming in the head and then give it a final look. Many parts are going on such as there are clients with high expectations to get the project done in the best way. A web design project is not a simple design that can be designed in few stages rather it is a complex process and involves multiple stages. The initial phase of a website design is to identify a goal, scope, wireframe, UI design and web content that further leads to testing to make sure if all the parts are in line and functioning well.

Design with a Visual Hierarchy in Mind:

Best Ways to Get a Creative Web Design

With multiple screens such as desktops, computer screens, and smartphone and evolving technology, a professional website designer’s job is to make the design look the same and well on all screen sizes. You only have a few seconds to grab someone’s attention and tell them what your site is about and if your website does not have a clear and listed hierarchy of your information, then the user will eventually switch off from your site. Creating a clear hierarchy of information with adequate colors, content and page layout, you gain your user’s attention, and the website becomes a clear and a neat digestible piece of content.

Create Unique And Easy Web Content:

Best Ways to Get a Creative Web Design

Readability measures how easy it is for people to recognize words, sentences, and phrases. The web content is supposed to be readable and informative, so the readers can grasp the required information they need.

Tips to Improve Readability

  • Don’t let your reader struggle with reading your content. The best rule of thumb is to keep the body text 16pt to make it readable.
  • Feel free to play with colors and add contrast to the page to make the content readable.
  • Try using not more than two fonts in the content. Even if you are using too many fonts in the content, make sure to have a harmonious effect and not a cluttered one.

Keep Easy Navigation:

Best Ways to Get a Creative Web Design

Your website supposedly is not a treasure hunt where your visitors will wander. A website with good navigation helps the search engine to index your site and makes it readable for the users and thus improves the user experience.

Tips for Better Navigation:

  • Add the link to your homepage on your logo design for user’s convenience.
  • Work on your footer and add all important links there.

Role of Analytics:

The best way to check if the website is doing its job or not is to monitor its functioning. The final design should include functionality to gauge key indicators such as traffic, goals, and conversions. Your analytics will tell you how visitors are navigating your site and you can also track your performance goals, conversions, and other similar metrics.

SEO Savvy & Security:

Best Ways to Get a Creative Web Design

When designing a website, do not ignore the power of optimising your site for search engines along with humans. Create fresh and unique content, add all important SEO tags and prepare your site for search engines. If you are not familiar with SEO it’s worth considering hiring a digital marketing agency like Whitehat SEO who specialise in marketing automation, SEO and PPC.  When you are putting in efforts of creating an SEO and mobile optimised website, then do not compromise on security. Get SSL (Secure Sockets Layer) as it creates an encrypted path for the user’s information and protects user data.

In a nutshell,

Never stop looking for inspiration, always looks up for ideas to improve your website’s efficiency. Remember that users are looking for the least resistant way to accomplish their task, so, simply don’t make them think. Bring in all your creativity when it comes to visual design. You may use colors that reflect your brand and blend it with different font combinations and make sure to check the functionality of your website along with the creative visual design.

Loius Martin is a Digital Marketing Manager at Invictus Studio. He has been transforming businesses into brands by connecting all the dots of branding. With a passion for writing, he has covered major areas of marketing and design.

Invictus studio website

What Colours Say About Your Logo And Brand Identity

What Colours Say About Your Logo And Brand Identity

We all love colours from our childhood to all the times we have spent. Colours bring life to your moments, and no matter how old you become the fascination does not wane with time. Colours convey messages, evoke emotions and add brilliance to everyday things no matter how simple is the thing.

It is a fact that the human minds are more responsive towards visual stimuli and colours are one the major defining factors for creating a response.  On both a conscious and subconscious level, colours convey meaning, and people respond to it.

Logo design of brands has specific colours for some reason that reflects the proficiency of affordable logo designers in conveying the message through the designs. The designers harness the power of colour psychology to bring in connection with their designs. The colour of a brand’s logo design is not your favourite colour or selected because it looks good but rather depends on the message you like to convey through your logo design.

How Important Is Colour In A Logo Design?

The importance of colours cannot be better explained than colours it selves. Here are a few logo designs of most famous brands with variations in their colours.

Even though we have not changed the design at all, but a colour change in the logo design has made the brand look something else entirely. So, you get a better grasp of how important colour is to your brand identity. Your brand depicts an entirely new message and a new look with the colour change in logo design. So, messing up with colours is messing up with your brand’s identity.

Blue Logo Designs:

The colour blue in logo design is too common, and we have seen the bulk of blue logo designs.

What Does Blue Mean?

  • Trusted
  • Conservative
  • Dependable
  • Honesty
  • Calm
  • Secure
  • Cool

Specifically: Found as a corporate colour and frequently used in online business and financial institutions.

Black Logo Designs:

What Black Means:

  • Sophisticated
  • Luxurious
  • Formal
  • Stylish
  • Expensive
  • Authoritative

Specifically: Black is used for luxurious and sophisticated brands. Often used with white to give a good combination.

Red Logo Designs:

  • Bold
  • Passion
  • Strength
  • Attention
  • Love
  • Excitement
  • Action
  • Aggressive

Specifically:  Red is mostly used in edibles and sporty brands and often found with as a supporting colour in most of the brands.

Yellow Logo Designs:

  • Logical
  • Optimistic
  • Progressive
  • Confident
  • Creative

Specifically: Yellow is generally too bright colour to stand on its own and will require a secondary outline, background or border color.

Green Logo Designs:

  • Nature
  • Wealth
  • Fresh
  • Life
  • Harmony
  • Environment
  • Growth

Specifically: Green means “go.” Used frequently to represent eco-friendly companies and products and thought to be a calming colour.

Bold and bright colours like red and yellow are attention-grabbing colours whereas light colours like green and blue define nature, strength, and calmness. The colour black and purple are termed to be as luxurious colours and represents sophistication and royalty. More specifically, particular meanings are ascribed to different colours in society.

Now, the Cultural Effect of Colours,

Yes, colours do have their meaning associated with them, but these meaning so have some similarities and dissimilarities with different regions. The colours that tend to be soft for a region may not be the same for another region.

For example, red is considered to be a lucky colour in China, while white is the colour of death and mourning in India. There’s a good round-up of the cultural connotations of different colours in different countries. Make sure your colour choice reinforces and enhances the design of your logo and defines it.

Loius Martin is a Digital Marketing Manager at Invictus Studio. He has been transforming businesses into brands by connecting all the dots of branding. With a passion for writing, he has covered major areas of marketing and design.

Invictus studio website