Best Ways to Get a Creative Web Design


Best Ways to Get a Creative Web Design

As designers, web developers, thinkers, and marketers we make choices based on the understanding of our target customers. Starting up a web design project is one of the hardest parts as it is to pile up the ideas that are swimming in the head and then give it a final look. Many parts are going on such as there are clients with high expectations to get the project done in the best way. A web design project is not a simple design that can be designed in few stages rather it is a complex process and involves multiple stages. The initial phase of a website design is to identify a goal, scope, wireframe, UI design and web content that further leads to testing to make sure if all the parts are in line and functioning well.

Design with a Visual Hierarchy in Mind:

Best Ways to Get a Creative Web Design

With multiple screens such as desktops, computer screens and smartphone and evolving technology, a professional website designer’s job is to make the design look the same and well on all screen sizes. You only have a few seconds to grab someone’s attention and tell them what your site is about and if your website does not have a clear and listed hierarchy of your information, then the user will eventually switch off from your site. Creating a clear hierarchy of information with adequate colors, content and page layout, you gain your user’s attention, and the website becomes a clear and a neat digestible piece of content.

Create Unique And Easy Web Content:

Best Ways to Get a Creative Web Design

Readability measures how easy it is for the people to recognize words, sentences, and phrases. The web content is supposed to be readable and informative, so the readers can grasp the required information they need.

Tips to Improve Readability

  • Don’t let your reader struggle with reading your content. The best rule of thumb is to keep the body text 16pt to make it readable.
  • Feel free to play with colors and add contrast to the page to make the content readable.
  • Try using not more than two fonts in the content. Even if you are using too many fonts in the content, make sure to have a harmonious effect and not a cluttered one.

Keep Easy Navigation:

Best Ways to Get a Creative Web Design

Your website supposedly is not a treasure hunt where your visitors will wander. A website with good navigation help the search engine to index your site and makes it readable for the users and thus improves the user experience.

Tips for Better Navigation:

  • Add the link to your homepage on your logo design for user’s convenience.
  • Work on your footer and add all important links there.

Role of Analytics:

The best way to check if the website is doing its job or not is to monitor its functioning. The final design should include functionality to gauge key indicators such as traffic, goals, and conversions. Your analytics will tell you how visitors are navigating your site and you can also track your performance goals, conversions, and other similar metrics.

SEO Savvy & Security:

Best Ways to Get a Creative Web Design

When designing a website, do not ignore the power of optimising your site for search engines along with humans. Create fresh and unique content, add all important SEO tags and prepare your site for search engines. When you are putting in efforts of creating an SEO and mobile optimised website, then do not compromise on security. Get SSL (Secure Sockets Layer) as it creates an encrypted path for the user’s information and protects user data.

In a nutshell,

Never stop looking for inspiration, always looks up for ideas to improve your website’s efficiency. Remember that users are looking for the least resistant way to accomplish their task, so, simply don’t make them think. Bring in all your creativity when it comes to visual design. You may use colors that reflect your brand and blend it with different font combinations and make sure to check the functionality of your website along with the creative visual design.

Loius Martin is a Digital Marketing Manager at Invictus Studio. He has been transforming businesses into brands by connecting all the dots of branding. With a passion for writing, he has covered major areas of marketing and design.

Invictus studio website

What Colours Say About Your Logo And Brand Identity


What Colours Say About Your Logo And Brand Identity

We all love colours from our childhood to all the times we have spent. Colours bring life to your moments, and no matter how old you become the fascination does not wane with time. Colours convey messages, evoke emotions and add brilliance to everyday things no matter how simple is the thing.

It is a fact that the human minds are more responsive towards visual stimuli and colors are one the major defining factors for creating a response.  On both a conscious and subconscious level, colors convey meaning, and people respond to it.

Logo design of brands has specific colours for some reason that reflects the proficiency of affordable logo designers in conveying the message through the designs. The designers harness the power of colour psychology to bring in connection with their designs. The colour of a brand’s logo design is not your favorite colour or selected because it looks good but rather depends on the message you like to convey through your logo design.

How Important Is Colour In A Logo Design?

The importance of colours cannot be better explained than colours it selves. Here are few logo designs of most famous brands with variations in their colours.

Even though we have not changed the design at all, but a colour change in the logo design has made the brand look something else entirely. So, you get a better grasp of how important colour is to your brand identity. Your brand depicts an entirely new message and a new look with the colour change in logo design. So, messing up with colours is messing up with your brand’s identity.

Blue Logo Designs:

The colour blue in logo design is too common, and we have seen bulk of blue logo designs.

What Does Blue Mean?

  • Trusted
  • Conservative
  • Dependable
  • Honesty
  • Calm
  • Secure
  • Cool

Specifically: Found as a corporate colour and frequently used in online business and financial institutions.

Black Logo Designs:

What Black Means:

  • Sophisticated
  • Luxurious
  • Formal
  • Stylish
  • Expensive
  • Authoritative

Specifically: Black is used for luxurious and sophisticated brands. Often used with white to give a good combination.

Red Logo Designs:

  • Bold
  • Passion
  • Strength
  • Attention
  • Love
  • Excitement
  • Action
  • Aggressive

Specifically:  Red is mostly used in edibles and sporty brands and often found with as a supporting colour in most of the brands.

Yellow Logo Designs:

  • Logical
  • Optimistic
  • Progressive
  • Confident
  • Creative

Specifically: Yellow is generally too bright colour to stand on its own and will require a secondary outline, background or border color.

Green Logo Designs:

  • Nature
  • Wealth
  • Fresh
  • Life
  • Harmony
  • Environment
  • Growth

Specifically: Green means “go.” Used frequently to represent eco-friendly companies and products and thought to be a calming colour.

Bold and bright colours like red and yellow are attention-grabbing colours whereas light colours like green and blue define nature, strength, and calmness. The colour black and purple are termed to be as luxurious colours and represents sophistication and royalty. More specifically, particular meanings are ascribed to different colours in society.

Now, the Cultural Effect of Colours,

Yes, colours do have their meaning associated with them, but these meaning so have some similarities and dissimilarities with different regions. The colours that tend be soft for a region may not be same for another region.

For example, red is considered to be a lucky colour in China, while white is the colour of death and mourning in India. There’s a good round-up of the cultural connotations of different colours in different countries. Make sure your colour choice reinforces and enhances the design of your logo and defines it.

Loius Martin is a Digital Marketing Manager at Invictus Studio. He has been transforming businesses into brands by connecting all the dots of branding. With a passion for writing, he has covered major areas of marketing and design.

Invictus studio website