Going green is high on many people’s personal agendas these days due to the increasingly worrying climate situation, but it isn’t just individuals recycling their plastic containers or switching to a greener energy supplier, many businesses are going green too.
Why? Many business owners, like anyone else, have concerns about the climate emergency and they want to do their bit for the environment. Not only that but there are lots of very real benefits that come with running a greener business too. So, let’s take a look at some of them now:
It’s what the customers want
Around 84 percent of consumers in the UK and US say that, if a company has a bad track record on the environment, they would be put off from making a purchase.
Modern customers are not only very knowledgeable about the environment but they also care enough about it to look into what a business is or is not doing to help and they will make decisions accordingly.
You can charge more
You might think that hiring sustainability consultants to help you make your brand greener or actually changing suppliers and doing what is necessary to improve your company’s credentials will be too expensive to even consider, but how much will you make as a result?
Increasingly, customers are willing to pay more for brands that are environmentally friendly, So, although it may cost you a little more to green up your business, it is also fair to say that you can charge more when your brand is as ethical as it can possibly be.
You can save money
Of course, many of the measures your business can potentially put in place to improve your green credentials can also be money savers in their own right. From switching to a paperless office, which will save a fortune in paper and ink costs to using energy-saving bulbs, which will cut your office running costs, the savings that you can make when going green cannot be understated.
In some countries, it is even possible to claim tax rebates for various eco-friendly measures that you make as a business, so it is always worth looking into those as a way of making even more savings, too.
Attract the best talent
With so much competition out there, it can be difficult to attract the top talent in your sector, but one thing that can really help is making your business as ethical as possible.
Today, employees aren’t just looking for a paycheck, they are looking for work that is meaningful to them. So, one really good way you can set yourself apart from the competition and attract the best employees is by putting your ethical credentials on display. That way, employees who are looking to be a part of something good will be attracted to your green company over the less ethical competition and it will be a win-win situation.
As you can see, running a greener business makes so much sense for so many reasons that you should, at the very least, consider it for your company.
Your website is getting lots of traffic – but it’s not leading anywhere. This is a sure sign that you’ve got a ‘traffic jam’. Visitors are flocking to your website but they’re not proceeding and turning into customers because something is stopping them. There are lots of obstacles that could be preventing you from generating leads. Below are just a few ways in which you may be able to free up these obstacles and start making more sales.
Improve webpage loading speed
Slow loading website pages can put many people off. Visitors may be landing on your website and growing impatient, preventing them from proceeding further. By speeding up your website, you could help to convert more customers.
You should aim for a three second page loading speed. Big things that can make a difference include optimising images, removing unnecessary third-party media and reducing code. You should also consider your hosting plan – many websites end up being shared on servers with lots of other sites, which can make them very slow. Dedicated servers can help to drastically improve website loading speed and could be worth looking into.
Invest in high quality content
Your content needs to look professional and it needs to draw people in. If your content looks amateurish or feels too generic, it could be putting visitors off.
The best way to guarantee high quality content is to pay professionals to help build it – this includes hiring web designers, copywriters and professional photographers. Images are particularly important when it comes to drawing people in. You should avoid using overused stock photos or low-quality photos taken on your phone – it’s much better to pay for unique photos of your products or staff members.
Put CTA buttons in the right places
CTA (call-to-action) buttons can be essential for generating leads. Make sure that these are placed in the right places – visitors shouldn’t have to hunt around your website to find form buttons or call buttons.
You can optimise the location of CTA buttons by placing them on your most popular pages and by using the right colors to make them contrast. Use techniques like A/B testing to work out the best location for buttons.
Use pop-ups the right way
Pop-ups such as virtual chat features and limited offers can be effective at converting leads, providing that you use them properly. Too many websites bombard visitors with pop-ups the moment they arrive, which can end up scaring away visitors.
A much better tactic is to trigger pop-ups to appear after spending a certain amount of time on your site or after visiting a certain number of pages. This way, you give visitors time to absorb information and can guarantee that they’re already vaguely interested before hitting them with a pop-up.
Keep forms and checkout processes simple
Service sign-up forms and product checkout processes need to be straightforward. If you make them too long and complicated, you’re likely to put off many customers from signing up or buying your product.
Try to keep the process to as few pages as possible and avoid upselling too many extras. If there’s no way of making a form short, use a progress bar to let customers know how far along they are and allow the option to save the form and return if necessary.
Clare Morris is the Parents in Business Magazine “business troubleshooter”. Get to know Clare in this interview!
Tell us about you and your family?
I live outside Cambridge with my partner. We spend as much time as possible outdoors. Together we garden for wildlife and biodiversity. Independently I run, using this time to reflect, clear my thoughts and rebalance my day. My family consists of me and three brothers, my nieces and nephews. We didn’t grow up together, my father remarried, but are a loving and tight family. My father died very recently and my mother went into care, she has Alzheimer’s, and I have been through the menopause and am on HRT. So if any of these areas resonate with you, I am very happy to support and listen wherever you need me.
Tell us about your business journey. How did you get here?
My Mother worked in the university and had done since leaving school and was very keen for me to find a job for life. But I didn’t even know who I was at this stage. My school years had been hard, my parents split up before I went to secondary school and my work really suffered.
I came out with O’levels that I had no idea what to do with. I went to business school and left after the first year so that I could leave home. I had a Saturday job at Miss Selfridge and they took me on full time. I found a room in a shared house. And I felt rich and independent.
Then I joined a big insurance company in business support. This was terrible. So rigid and male-dominated. Lots of banter and extramarital affairs. I was 20 and sad.
I was headhunted by a small independent insurance agent, we worked together and built a team of up to 4. Had a great time. But insurance was still very stiff. All about telling by selling, the fear of not being insured if you died, had a fire, theft. Not very customer conscious.
I left here and moved to the Home Counties and while job hunting a recruitment agency offered me a job. It was perfect. Helping people, listening to their stories, finding the right path with them, for their future. And getting paid. What I didn’t realise is that I had joined a truly ethical independent business. So when I returned to Cambridge (my stepfather went missing while holidaying in Italy and my mother was all alone) and joined another agency it was such a shock that they didn’t hold the principles I had become so comfortable with in recruitment. It was aggressive, sales on the board, all numbers and no humanity. I suffered from it.
At this point, I also began to understand a bit more about myself. I could be successful if I was happy. I wasn’t happy in a hard sell environment. I wasn’t happy if I couldn’t relate to the product/service I was selling. And I could sell if given the support and tools of an honest, ethical company.
Also what happened was I realised that my mental health was very much attached to who I worked with and how I lived. Up to this point, it had been a bit of a party lifestyle. Hard work, big nights out, be one of the team. But often this didn’t ring true and I papered over the cracks.
I took time out and went back to retail but this time into Habitat. It was glorious. Our products were designed and made by real people, who also had a story and we learnt these to sell to our customers. Don’t get me wrong, it wasn’t all great – the general public can be a bit difficult!! But the teamwork – it was so full of creatives and generous souls – that I felt really comfortable.
I stayed for a few years then went to work with an independent interior designer as their project support person. Sourcing products, running projects, setting up their systems, a website, database. Pulling all the parts of a business model (without realising what it was) together so that we functioned well across all areas – customer, supplier, team, service, finance etc.
We worked together until I was made redundant, by which time I had been asked by a couple of other designers if I could come in and do the same for them and my self-employed life began…
Since then I have studied and worked to further position myself and CMR into a business offer that develops owners who don’t want to fit the hard sell, number crunching, aggressive growth mold. For business owners who may be nervous, shy, overwhelmed or unsure about their business offering and how to connect with their customers.
So in effect, I created CMR to help people like me!
What is the greatest challenge you have overcome? What did you gain by defeating it?
Setting up my business following redundancy. I felt abandoned and lacked control over my destiny. After several interviews, and offers of work, I knew that it was meant to be. That I could start a business that filled a gap for sensitive business owners who although they may feel lacking in competitive business skills are confident in their product or service and just need a guiding hand in how this works outside a traditional framework.
I talked with a business adviser, through the job centre. They were concerned about me starting a business but hugely supportive in directing me towards business classes that would support my journey.
And I talked with a therapist, because my feelings around confidence and being cast aside in my early forties, were then also connected with perimenopause. It was a revelation but one that I didn’t connect with for several years. A challenge I wish I had tackled sooner. However, when I did it was to be one of the biggest of my life.
How do you keep yourself motivated?
Knowing myself better means I see the signs of overwhelm sooner. So I review my calendar, make sure the breaks I need to recharge are there. That wherever I can afford to do so, I outsource jobs that give me stress. Positivity for me comes through my work and being outdoors so that balance is fine and needs to be carefully managed.
What have been your proudest moments?
Changing my business was such a big moment for me. I moved completely into business owner growth and development and that was when I knew I had absolutely nailed my business value. And learning to snowboard at 40!
What’s the best advice you have ever received?
Listen to yourself. I am still learning but now sit with my decisions, emotions and physical ailments to see where they are connected and what I need to do to relieve or improve them.
Who or what inspires you?
I genuinely create and share energy with others. Feeling uplifted by my friends and clients passion and humour. Being joyful, something I think we have all struggled with over the last few years and now I feel I have a better understanding of what that feels like and how to keep it in my day, life and business.
Let’s Talk Business with Clare
Straightforward Solutions & Strategies
Clare Morris is the Parents in Business Magazine “business troubleshooter”. Ready to answer your questions, which can be anything business-related, but don’t restrict the situations to just inside work. If they are affecting your life-work balance, Clare would love to address these.
Click here to send your questions to Clare, and we’ll feature as many in-depth responses as we can.
When it comes to arts and crafts, not all parents are naturally gifted, which may lead to issues when their children want to create something. Parents could be unclear about what to do, or they could even attempt to discourage their children from doing whatever they want to do. They may also just sit back and do nothing, therefore losing out on valuable time spent together as a family. So, even if you don’t generally do crafts, here are some wonderful ideas for getting crafty with your kids. Try it out and see what happens; it’s a lot of fun, and you get to spend time together.
It’s advisable to start small when starting a new creative project with your kids. In this context, ‘small’ refers to the project’s overall size, but it can also signify a variety of other things. In the end, you might like to keep whatever is made (and your kids certainly will!) therefore, it should be something that you can store someplace, rather than something that will potentially take over your whole home.
Because you’re starting small, you shouldn’t plan on working on it for a long time all at once. Getting settled and making something fun should take no more than half an hour at each sitting. This is enough time to enjoy the task, but not so long that it turns into a tedious chore that the kids abandon, leaving you to complete it and clean up the mess.
Limit The Supplies
To save money, don’t buy expensive art materials that you could only use once. Don’t spend a lot of money on fancy supplies like glitter and glitter glue. Most of what you need can be found lying about the house until you decide on a specific craft project, at which point you might need to make an extra purchase. For example, once they’ve been thoroughly cleaned to ensure that they’re safe to use, used cereal boxes and detergent bottles will make fantastic creative materials. Make it a habit to look at everything you would otherwise throw in the trash to see if there’s anything you can use as art supplies. Because you won’t have to throw it away, this is beneficial for the environment as well.
Even though it’s more expensive, a hot glue gun from Glue Guns Direct can be the one craft supply you’ll use again and over again. Equipment like this makes the whole procedure much simpler since it can glue just about anything to just about anything else. Adult supervision is required, so don’t leave it unattended with your children while they work with it.
Don’t Let It Get Messy
The potential for mess is a major deterrent for parents when it comes to arts and crafts with their children. Often, it’s not even the crafts themselves that are the problem, but rather how things are kept and put away.
It’s unfortunate that children aren’t allowed the opportunity of engaging in activities that they want to participate in and that are beneficial to them because they can be messy. Look around for storage containers that can hold all of your items. It doesn’t matter if the container is disorganized on the inside; all that matters is that you have a place to store everything, ideally with a lid so that it can be hidden away when not in use and won’t look terrible in your house.
The internet is an excellent resource for finding out what types of things you and your children can make. You can find almost everything you wish to do on a video or website devoted to it. Rainy-day ideas, nature art, how-tos on making rockets, dinosaurs, dolly vehicles, and so much more can all be found on the internet. Having a list of everything you need before you begin your project can help things go much more easily and avoid disappointment, as well as ensure that you can complete the project at hand.
Make Sure You Join In
Getting everything set up and then clearing up at the end of the project is not the same as getting engaged and contributing. If your children want you to help them, you should – get your hands dirty (literally) and make something. It doesn’t have to be a piece of art, and it probably won’t be, but that’s irrelevant; no one will condemn you for having a good time with your kids. You could even surprise yourself with how inventive you are and how much fun you have together.
There is nothing harder than trying to save for your children and their future. It’s never too early to consider saving for your child’s future, and it can start from the moment you find out that you’re about to have a family. You might think that you have time, that you have 18 years to think about it, but you can bet that in a blink, your kids will go from nappies to university! Saving for their future might be very important to you, and it should be. Every single parent wants to send their kids out into the world equipped financially and every parent wants their child to have the right education and the chance to put down a deposit on a house.
If you are considering how you can squirrel away enough money for their future, you’re in the right place. It’s never too early to build a nest egg for your children, and they will always be grateful for the effort that you put into giving them the best possible start in life. Once they’re old enough to understand the value of money, you can talk them through how you’ve been saving for them and their future. You can also talk to them about the practicalities of saving money now, so that they can start saving the same way. It’s very easy to think that taking out direct lender loans and pumping money into their future is smart, but you have 18 years to get this right and you want to come out from the end of it being smarter than ever. Whichever route that you choose to go with saving for their education and their future, you have to consider right now being the time to save for your children’s future.
Regularly setting money aside from birth is one of the smartest decisions that you can make about your savings plan for your children. You want your kids to have the best of everything but that doesn’t stop when you’ve chosen their preschool, monitored their diet and helped them to get into university. One of the biggest mistakes you can make as a parent is just assuming that their finances will one day come together – you’re in control of this, too. At least until they’re 18! So, with this in mind, we’ve got some of the steps that you can take to ensure that your children’s welfare is taken care of beyond their school age.
Teach your children about money. This particular tip will wait until they are older, of course, but providing for their future isn’t just about saving everything into various accounts. You have to equip your children with the tools that they need to save money and spend wisely. There are so many opportunities out there to talk to your kids about money and you can use those opportunities to teach them so much more about money, too. If they are knowledgeable about saving for money, they will copy what you do! Talk about budgeting and saving, how to avoid getting into impossible debt and which debts are positive ones.
Get the entire family involved. Grandparents, aunts, uncles – anyone who wants to give your children money for occasions will always be generous, but you need to get them involved. If they want to give money, ask them to help to fill the savings pot for their university days. Ask them to add to their future house deposit fund. There are so many ways that you can save for your children and getting the whole family involved is one of the most important things that you can do because then you aren’t doing it all alone. All of those holidays that your children will get help from grandparents in will help you to build up their future and prevent you from drowning in toys. If you are expressive over what you would like for your children early, you can ensure that you are able to give your kids savings that will help them in their future – and what grandparents won’t want that?!
Junior ISA. If you haven’t heard of one before, a Junior ISA allows you to save just shy of £4,500 per year tax-free for your children. This is money that can only be accessed by your children when they turn 18. You have to remember, though, that most parents prefer the cash ISA over the stocks and savings ISA. The stocks and savings ISA is usually the one that outperforms the cash ISA, so be aware of that when you are making your choice. The best thing that you can do here is speak to a financial advisor who can walk you through the different types of ISA and all of their benefits. Cash Junior ISAs are a great option because you can build up your child’s savings over time.
You could start a university fund. Opening a university savings account is one of the best things that you can do for your kids. Sure, they could take on student finance loans and pay for their education that way but if you could save up enough for them not to do that, wouldn’t that be the better option? Even if you do save it up, you could also allow them the tuition fee loans and then pay for everything else like their living expenses while they study. That’s one of the smartest things that you can do here, because your children can then live comfortably while they study and they don’t have to run themselves ragged trying to work and study all at the same time.
Startup a pension. No, really. You might think that it sounds ridiculous to start a pension for a baby, but it’s going to be something that you pass down to them when they are of pension age. You can put a maximum of £2,800 per year into a SIPP – self-invested personal pension – and you could really help them to retire in style. You will be long gone by then, but you are leaving them a legacy that they will really benefit from. Of course, not everyone can squirrel away a large amount of money every month for this, but you can still make sure that they have a future to look forward to.
If you feel as though you need to do your bit to give back to the local community then you are not alone. There are so many otherbusiness owners out there who also want to do their bit, but finding where to start can be difficult. If you want to help yourself here, then take a look below.
Donations are one of the best ways for you to give back to the local community. The great thing about donations is that they are very simple, and they do not require much effort on your behalf. If you are a small yet growing business, then try and donate to a smaller or more local charity. They can make your money go way further and you may even find that it has a big effect as well. If you know of a local sports team then you may be able to invest in aPE kit designer so that you can donate some gear to them. Either way, this is a fantastic way for you to make sure that you are giving them the resources they need to carry on giving back to the local community.
Get Everyone Involved
Another thing that you can do, if you have a team who are very hands-on, would be for you to have volunteering days. The benefits for this help to improve your team morale and companies who offer this scheme often find that their team have way less sick days overall. If you can encourage your team to volunteer and give their time to the local community, then this will help you to benefit yourbusiness image. You may also want to reward the team members who gave up the most of their free time with extra vacation days. Things like this can help your business to be recognised on a local level in more ways than done.
Another brilliant way for you to try and give back to the local community would be for you to share knowledge. Try and set up some workshops or even put in the work to post blogs and other information that pertains to your industry knowledge. If you are a software developer, then you could try and teach classes to those who are disadvantaged. Things like this can help you to become more experienced at interacting with the public and you may even find that you end up finding new potential employees this way.
There are so many benefits to going green and you would be surprised at how much it could benefit the local community. You can try and use LED bulbs, and you can get rid of any disposable utensils too. If you look at the bigger picture, then you may find that you are able to do your bit for the community this way too. It may be that you invest in some of the local green spaces or that you plant trees for your customers. Things like this can work wonders for your image.
Every issue, I’m blown away by how amazing parents who are running a business are. In this issue, our cover stars are Ogo and Claire Mkparu, they have 3 children and are the founders of Akwa Baby. They are passionate about acceptance and self-love. They have created a unisex kids clothing range that is made to stand out and spread a positive message. Inspired Nigerian heritage and the African art of storytelling textiles.
There’s an interview with Georgina Atwell, the founder of Toppsta.com, where you can read book reviews and recommendations for the latest children’s books.
Each issue we shine the small business spotlight on remarkable small businesses, we are shinning the light on Alicia Lai, founder of B_Boheme, a vegan, ethical footwear brand (page 18). Also, Matt & Ella Davidson, the husband and wife team behind The Book Publicist, an award-winning PR agency specialising in promoting non-fiction books and the brilliant people behind them. (page 24).
It gives me pleasure to introduce you to Clare Morris, our very own “business troubleshooter” answering your questions (page 16). Clare will be providing you with straightforward Solutions & Strategies.
Are you are considering hiring your first employee, or have you already taken your first people on board. Tutu Popoola writes how to overcome seven key HR challenges (page 20).
As 2021 showed us, the marketing world moves at the speed of light Natalie Trice has worked in PR for nearly 25 years and knows just what it can do for businesses, charities, and organisations big and small. She has some ideas that can help you shine in 2022 and beyond. (page 22). Also, on (page 15) you’ll find five low budget marketing ideas for your business.
Shona Chambers is a Marketing Consultant and owner of Shona Chambers Marketing, a Marketing Agency based in Nunhead near Peckham. Specialising in helping Small Business Owners and Freelancers with their Marketing.
Alister mission in life is to solve what he sees as an endemic problem in business; work just doesn’t work. His book The Dirty Word addresses the way we disregard creativity and disempower individuals as we scale businesses. He is an investor and mentor to 12 start-up companies.
Clare share’s business growth ideas and strategies for new, developing, and established businesses. Creating, refreshing, or enhancing your business model. She can help you innovate, evolve and love what you do. So that you increase in confidence, overcome challenges, make well thought out decisions and feel positive in your business.
Tutu Popoola is the Founder & Lead Consultant of Sleek HR, an outsourced HR consultancy providing HR support, HR software and Payroll Services to fast growing creative businesses in the UK. She is an Accredited Member of HR Independents and Member of the Chartered Institute of Personnel and Development (CIPD)
Kassi Psifogeorgou is the founder of Adventuresome Words. She is a Milton Keynes-based children’s author and content writer, living with her husband and three boys. She would describe herself in three words, writing, creativity, and curiosity.
BRANDING DESIGNER, PUBLISHING SPECIALIST AND AUTHOR
Beckie Sanderson, branding designer and publishing specialist at Miss Digital Media and author and creator of The Boost Yourself Journal, explains how businesswomen can use journaling for self-care to help boost themselves, their business and their brand.
Natalie Trice is a PR Director based in Devon. From CEOs of international TV channels and Finance Directors of IT companies to entrepreneurs at the forefront of their industry and ambitious start-ups, Natalie has worked with them all and many more.
Anthony is an experienced accountant with over 15 years of track record working in various business sectors. He gained the knowledge and experience required to deliver exceptional service through dedication and hard work.
FOUNDER AND MANAGING DIRECTOR OF ADIRU CONSULTING LTD
Mum to two daughters, Founder and Managing Director of Adiru Consulting Ltd, supporting businesses with their regulatory compliance through the implementation of good governance practices. Her remit includes charity and corporate governance, human resources management, data protection and risk management.
If your child is suffering from eczema, you’ll want to do everything possible to help them get some relief. Whilst no cure exists, it’s common for children to grow out of eczema eventually, and there are things you can do to reduce symptoms in the meantime.
As eczema is an inflammatory skin condition, avoiding foods that trigger an inflammatory response in your child’s body is a great place to start.
Common eczema trigger foods to avoid
Children with eczema tend to have an over-reactive immune system. Their bodies respond by producing inflammation when triggered by a substance outside or inside the body. Substances that cause this response inside the body include certain foods. These foods can trigger your child’s body to release T cells and immunoglobulin-E or IgE. These compounds cause inflammation, which contributes to an eczema flare-up.
To establish what foods may be causing your child to have an inflammatory reaction, a doctor will often recommend an elimination diet. An anti-eczema diet is similar to an anti-inflammatory diet and involves avoiding some of the most common foods known to contribute to eczema symptoms.
Once these foods have been eliminated from your child’s diet, you will need to slowly add each food type back into their diet and monitor their eczema following each addition. This will help to determine if they are sensitive to a particular food.
Foods that are known to cause eczema symptoms
Some common foods that are known to trigger eczema flare-ups and could be removed from your child’s diet include:
Spices, for example, cloves, cinnamon and vanilla
It’s important to note that food allergies are not the same as food sensitivities. Your child’s doctor may also recommend food allergy testing. However, even if they are not allergic to a particular food, they may be sensitive to it. When foods trigger an inflammatory response and exacerbate eczema symptoms in this way, the reaction is known as food responsive eczema.
Anti-inflammatory foods that can improve eczema symptoms
Whilst some foods can worsen eczema symptoms, others can actually improve them. These are anti-inflammatory foods, which are high in flavonoids or probiotics.
Flavanoids actively fight inflammation in the body and can be found in:
Fish that is high in omega-3, such as salmon, tuna, sardines or mackerel
Probiotics are bacteria that promote a healthy gut, and can be found in:
Yoghurts with live cultures
Fermented foods and drinks such as sauerkraut, kefir and kombucha
Apple cider vinegar
Allowing your child to eat more anti-inflammatory and probiotic foods and cutting down on any potential trigger foods could help to reduce their eczema flare-ups.
Research has shown that foods may trigger eczema in 20–30% of cases of moderate to severe eczema. Additionally, certain foods are more likely to worsen symptoms in children under 5 years of age. So, it’s certainly worth looking into your child’s diet if they’re suffering from the symptoms of eczema.
Other treatments for children with eczema
There are many creams and ointments on the market aimed at treating children with eczema. However, many of them contain a high level of steroids and come with a range of side effects.
If your child has dry, irritated or inflamed skin due to eczema, you’ll want a natural way to treat their symptoms whilst waiting for the dietary changes you’ve put in place to take effect. The best and most natural way to treat their eczema and make them feel comfortable is to dress them in eczema-friendly clothing.
Clothing for children with eczema
HappySkin® have a range of incredibly soft Tencel cotton clothing made specifically for children and babies with eczema and related skin conditions. The important difference with the HappySkin® clothing range compared to other organic cotton clothing is that the fabric is coated with a technology called DreamSkin®, The Dreamskin® technology, that is unique to this company has a skin like stricture that prompts the skin to self-repair and therefore encourages the skin to start to regulate temperature once again, just like healthy skin. In addition, to having this amazing coating, the HappySkin® clothing range has flat non-irritating seams to ensure maximum comfort.
To find out more about HappySkin® clothing for children, email their customer service team at [email protected] or call 01707 260 505.
Because there is so much contest in the startup sector, any company should only focus on its core business. Nevertheless, in the early stages of a business, money and staff are scarce. It could stop a business from growing. Even though they wear so many hats, many entrepreneurs have a hard time managing all the parts of their businesses.
Outsourcing: The Resolution To Your Problems?
Most new businesses don’t last long because they don’t have enough money. This may come as a surprise. It is very important to stay on budget when you start a business. Spending more money on something which won’t pay off doesn’t make sense. Outsourcing, on the other hand, could pay off very well. If you hire someone else to do a job for you, you can save up to 60% on your expenses. You will also be more productive and have more skills.
What Should Start-Ups Do About Hiring Contractors?
The sooner you think about outsourcing, the more coordinated you’ll be when it comes to figuring out which parts of your business can make money. To be effective in your goal, you must first find out if you have any gaps in your skills and then start planning your strategy. It’s important to know and deal with your flaws.
Have a look at these commonly outsourced areas:
Tedious Admin Duties
Services that are related to information technology
When you consider outsourcing administrative tasks, you can give the job of note-taking and respond to emails to our staff. It’s also wise to hire someone else to do things like plan meetings and schedule employees. If you do this, you will be capable of taking care of important things while having more time to work on other things.
Services For Information Technology
As soon as possible, any new business should go live so that as many users as possible can see it. Because technology is always changing, it might be good to hire an IT support company. In some cases, an IT service could make it easier for your business to be more productive by making it easier to keep your data safe, cut down on technology costs, and give you the security you need without having to hire or train an in-house IT person.
Payroll management is a very important job that should be done by a professional company or small business accountant to make sure that you are safe. There is also expert advice and service to help you avoid legal problems and make sure that your employees are paid the right amount of money. The payroll process could get a little messy if you do not know what you’re doing. Outsourcing can be a good thing if you don’t want to make costly mistakes.
A startup needs to find and fix flaws that could hurt its chances of success in a competitive field. Outsourcing may be a good way to fill any gaps in your company’s staff. It depends on what your business needs are, as we’ve already said. When a company starts, it can outsource almost everything. If so, which parts of your business have you decided to outsource? It would be great if you told us what you thought in the comments.
Employee training is a common part of the onboarding process. When new people join your team, they need to be trained in the various aspects of their job and your company. This might include teaching them how to use any specific software you have, explaining rules regarding health & safety and so on. In a traditional workplace, there are many ways you can train your employees. A lot of it is done on the job, but you can set aside specific training days for them as well.
But, what happens if you have remote employees? They work from home, so how are you able to train them properly? Many business owners forget about this when hiring remote workers, only to wonder why productivity and efficiency drops. To avoid this, and ensure your company grows when you hire new workers, here are two tips to train people remotely:
Train through an LMS
An LMS – learning management system – is a software application that is basically designed to help you train your employees from afar. As mentioned here: https://www.learningbank.io/learning-management-system, it is often used to provide digital learning that can be designed by you. In essence, you have a platform where you can design your own e-learning courses for employees to study. You can call upon external help to create these courses, but the aim is that you provide your employees with all the training they need.
The benefit of this is that it’s ideal for remote workers. They can access the courses as and when required, working through them until they’ve completed them all. What’s more, because you are the one that sets these courses, you can set the pass marks or requirements for passing a course. It means that you can feel 100% confident that an employee has undergone the necessary training if they have passed a course. The e-learning nature also makes it flexible, so they can train in their spare time rather than take time out from work.
Train through video meetings
Another idea is to train your employees through video calls or meetings. This is a good idea as it means you can see and speak to your workers, guiding them through different things. Many employers like this method when they have new employees or they start using new software. It’s good to get all the employees on the same call where you can walk them through the software and show them how to use all the different features.
It’s not as flexible as the previous approach, which is why it’s best in situations like the above. When there’s something new that demands instant attention, this is where video meetings are great.
In either case, these two options are fantastic if you want to train your remote employees. Now, there’s no excuse to forget about this. If anything, the methods are so effective that a lot of businesses are using them even if they don’t have remote employees. Remember, trained employees will always be more efficient and productive than untrained ones!
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