4 Trends that are going to impact business in 2022 and what it means for you.
This episode is hosted by Catherine Erdly, Small Business Retail Expert
Catherine is a small business retail expert, a Forbes.com contributor on the subject of starting and scaling a product business, a judge of the Good Retail Awards on the Editorial Board of Modern Retail.
Over the course of the pandemic, many people started picking up new hobbies or making things themselves at home and realised that there was demand for what they were making or doing and money to be made from it. Whether that was baking delicious cakes, learning a language or instrument that you can now teach to others or anything else. But as the pandemic is coming to a close and people are starting to return to work, some of us are considering whether we could turn our side hustle into a full-blown business. Often, this could definitely work well. Here are a few steps you could take to achieve this goal.
Create a Brand
Many of us start out selling to friends and family under our own name. But if you want to make an actual professional-looking business, you’re going to have to come up with a brand. This is how others will recognise your products and it can help to build brand loyalty and give you more of a professional feel. Branding can be difficult because it entails so many elements. You need a brand name, a logo, a colour scheme and a general aesthetic. There are others out there who can help you with this though – from copywriters to graphic designers and more.
Register Your Business
You should also make sure to register your business. Registering with Companies House will make your business legitimate and will allow others to look you up – whether that’s clients, partners or customers. It will also help on a personal and financial level, as registering your business will separate your personal finances and assets from your business’ finances and assets. If your business fails, you won’t lose your personal finances and assets in the process.
Secure a Business Address
Once your business is registered, you should secure a business address. Chances are, you don’t want to hire a whole office or other commercial space to operate from. Working from home is much cheaper when you start out. Instead, get a virtual address. This will provide you with an address to give to partners and customers and mail will be redirected to you. This makes you look the real deal and also protects your privacy.
Next, you need to start marketing your products or services. This is what will get your company name out there, let people know what you sell and, ultimately, generate profits. You could have the best offerings in the world, but if nobody knows they exist, you’re not going to sell much. Generally, startups are best off outsourcing this work and leaving it in the hands of professionals. Take a look at tonimarino.co.uk for a good example. You should consider everything from SEO to PPC, email marketing, physical marketing and more.
Provide a Good Customer Experience
Building brand loyalty is important from the get-go. Make sure to provide good customer experience every single time you interact with any customers or potential customers. You can learn more about this here.
Hopefully, some of the suggestions above should help you to transform your side hustle into a full-blown business!
This episode is hosted by Salihah Agbaje, Founder and Creative Director at Spoken World Productions.
Salihah is the founder and creative director at Spoken World Productions, a theatre in education organisation for children that specialises in providing physical and virtual Drama, movement and
mindfulness workshops to enhance confidence, creativity and much, much more.
With social media trends pointing more and more towards paid social as a route to success, Yolanda Sissing, Social Media Marketing Strategist, answers the question on whether there’s still room for organic growth. In this episode, Yolanda explores how to use some of the basic principles of marketing to attract, win and retain your ideal audiences and implement strategies to outlive the trends.
How TikTok has changed the way we use other social media platforms
Lessons we can learn from singer Adele
The pros and cons of paid versus organic social media
Yolanda Sissing is a Social Media Marketing Strategist and the Founder of Pinkleaf Social. Passionate about storytelling, she started her career as a journalist writing front-page news articles for national newspapers and now creates stand out marketing strategies to help purpose-driven business owners rise above the noise and celebrate their stories on social media.
How to take action in 2022 to meet your goals and ultimately have the motivation to reach your goals.
This episode is hosted by Shakira Taylor, owner of Fitness With Shakira
Shakira has been a fully qualified Personal Trainer and Hula Fitness instructor since 2015, with over 8 years of experience in the fitness industry and the ability to teach a variety of fitness disciplines. She specialises in empowering women to achieve weight loss, build confidence, build strength, rebalance mindset and find the right nutrition to meet their needs. Passionate about helping others grow their small business through coaching with a focus on marketing your business.
This episode is hosted by Shona Chambers, Marketing Consultant.
Shona Chambers is a Marketing Consultant and owner of Shona Chambers Marketing, a Marketing Agency based in Nunhead near Peckham. Specialising in helping Small Business Owners and Freelancers with their Marketing.
Vee Roberts hosts this episode, Founder of Insight2marketing are an award-winning brand and marketing agency that offer a wide range of branding, marketing and communications services.
Vee Roberts, of insight2marketing #aski2m. After spending all of her redundancy money, she started her business on just £100. And today, Vee Roberts is a well sought after speaker and consultant for brand and marketing. A multi award winning mumpreneur of 4 (youngest child aged 7), she has a reputation for getting results and supports business owners with strategy and integrated campaign plans. Vee also manages insight2social, supporting businesses with social media management and training.
This episode is hosted by Charlotte Speak, CMI accredited coach.
Charlotte Speak is a creative thinker, mum of two, change maker and coach for parents in the workplace, empathetic listener and avid theme park explorer. Charlotte is a CMI Level 7 coach, Strengthscope® Master Practitioner, Mental Health First Aider and a huge believer in progress over perfection. She works with businesses to help attract, retain and develop their utterly brilliant team members who happen to be parents.
It’s always difficult when a relationship comes to an end. It’s important that you are dealing with some of the issues that you can face here the right way. Here are some of the key factors you must keep in mind.
Keeping The Kids Happy
First, you should make sure thaat you are taking steps to keep your kids happy if your relationship ends. The end of a relationship can be difficult and stressful for them. A key point is that they need to feel connected to both parents if this is a viable option. You should also make sure that you are providing them with quality time. It’s important that they feel as though they can discuss what they are going through and how they feel about the split. Be prepared for their emotional state to be completely different from your own.
Navigating A Potential Divorce Or Split
You may need to navigate a divorce when your relationship ends. It’s difficult to ignore the fact that nearly 50% of marriages now end in divorce. If your relationship does end with a divorce then it’s often going to be a little more messy than the typical end to a relationship. You will always need to ensure that you do get legal advice. If you don’t do this, then you might find that your rights and what you are entitled to are completely ignored by your partner and their legal team.
Changes To Your Finances
Next, you should think about the changes that a relationship will bring to your financial situation. This is true regardless of whether you were married or in a long term partnership. Finances are always going to be easier to manage when you have two paychecks to lean on. So, how can you handle this change? Well, if you are going through a divorce you need to know what impacts how much you will receive in a settlement agreement. For instance, stay at home mum divorce rights include getting more in benefits because of the financial limitations that come with being a fulltime carer for a child.
Finally, one other problem that you can experience when your relationship ends is that you begin to have false regret. You may start to remember your relationship differently to how things were, painting everything in a more positive light. This can cause you to have a desire to return to a relationship that was toxic or had a negative impact on your mental health. If you are concerned about this, ask a friend or family member about your relationship. They will provide a more honest and accurate perspective of what you experienced and why you left.
We hope this helps you understand some of the key issues that you may encounter if your relationship does come to an unexpected end. By taking the right steps here, you can guarantee that you and your family are protected from the worst impacts. You also won’t make the mistake of returning to a relationship that never provided the benefits you needed in the first place.
Introduction to the Parents in Business Community Podcast
This podcast is a collaborative podcast with parents within the business community.
Bridget Daley is the Editor of the Parents in Business Magazine and the founder of the Parents in Biz, a platform supporting parents through their business journey. She has interviewed over 200 parents.
Bridget uses her personal and business background to demonstrate how parent business owners can build a business while raising a family. She regularly speaks on business and parenting topics.
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