The benefits of setting better goals

The benefits of setting better goals

If you are running your own business and juggling this with bringing up children and family life, you will not be alone in having days where you feel a bit like you are standing in quicksand while the world floats past your head. Parent entrepreneurs have a unique life that means they can often spend more time with their children than if they had to go off to the office every day, but they can also feel like the business will never thrive because there are just not enough hours in the day. This is where the benefits of setting better goals come in.

Goals Bring Focus

When you are setting goals, you are effectively making a list of what is essential and stating your intention of getting these things to reality. So set goals for both work and home in order to create that fantastic balance you have read that parentpreneurs can have. Be sure to think through the goals so that you make them realistic and achievable and be clear in what you are setting about doing.

Goals Bring Decision Making

If you have defined a better set of goals that are well thought out and robust, they also act as a decision-making tool. Knowing where you are going and what you want to achieve means that when unexpected situations and opportunities arise you will be in a strong place to know instantly if you’re going to move forward with them or shelve them. It will be easy to see if they fit into your goal-oriented plan or if they are going to take you off on a distracting tangent that means your original targets will not be met.

Goals Offer Direction

While we may not want to consider a final destination having goals helps move you through the phases of life and makes it easier to plan for the future. Some working parents actually prefer to have long, long-term goals as this offers them a focus and helps them stay on track. Whether it is home ownership, a specific retirement date or just the knowledge that you have created a strong business that can support your family, goals give you the direction you need to stay on track.

Goals Provide Balance

When you are working and looking after children, it can be easy to flounder and never entirely be sure whether you supposed to be having a parent day or an entrepreneur day. Having clearly defined goals that are better than a vague list of things that might be nice helps you find balance. You will be more readily able to see what needs doing and how you can get the home work-life harmony you are looking for. It makes planning for events with the children more manageable, and you can schedule appointments, paediatrician visits and more around your goals and account for this downtime more effectively. By using goal setting, you should feel less like you are sinking and more like you are flying high.

Top tips for parent entrepreneurs and parent freelancers

Top tips for parent entrepreneurs and parent freelancers

There is something quite magical that comes with the freedom of running your own business. As a parent, it offers another level of convenience that you cannot get when you work for someone else. However, if you are not organised and create yourself some rules you can feel like all you do is work and throw your children at nurseries and relatives, so how do you create a balance? Here are some great tips for parent entrepreneurs and freelancers.

Balancing is a Skill

What you have to remember is that while you may be at home while you work, you are neither a full-time worker or a full-time parent. In order to make this situation work, you are going to have to learn to balance the two. Whether that is grabbing an hour of work while your baby sleeps, or whether realistically you need to have a couple of half days childcare scheduled, finding the pattern that works for you is paramount. Some parent entrepreneurs make it look so easy, their darling little one plays happily on the floor by their desk for hours, while your darlings seem to have one volume and leave you wanting to tear your hair out. It is about finding the balance that works for you.

Stay Organised

There is a myriad of apps that help with organisation, from to do lists to full-on task management software. Many offer a free trial period or cut down version so have a look before spending any money and see what works for you. We are fans of Trello and Todoist, both of which are mobile, so work not only on your home based computer but on your phone and tablet too. This means you can stay organised on the go and never miss a trick. Be realising with your time scheduling; there is no point in trying to schedule a meeting for dinner time if the family need you to be in parent mode then.

Communicate Well

Clients are just people, and the chances are many of them have families of their own. If you are expecting a new arrival make clients aware of this happy event as it may impact your ability to meet deadlines. Most people respect honesty and will have no problem waiting a little bit for work, especially if you are laying in a hospital bed having given birth or at home looking after the older children while your partner is delivering the new arrival. It is easier for people to feel positive about a delay if they can understand the proper reason behind it. Struggling stoically onwards while missing deadlines left right and centre is not suitable for your business reputation. Clear communication is the key to making sure you maintain a great relationship with your clients. Many parents often state from the start that they will not be at their desk during school run times, but can offer work after the kids are in bed for an hour or so. This flexibility is often what swings a contract for many people.

The Parents in Biz Hub is a supportive community of entrepreneurial parents. It’s an inclusive network where you can share ideas, seek advice, and use your experience and expertise to help others. Find out more here. 

How much will my business start-up cost?

How much will my business start-up cost?

There’s no doubt that it can be quite an expensive process in trying to start up a business. As a parent entrepreneur, the costs can seem extraordinary. Trying to figure out all of what you’re going to be paying can be difficult, as it will vary from one person to the next and change with each situation. However, there are a few things that every parent entrepreneur is going to have to take into consideration when thinking about costs, and we’re going to be looking at that here and now.

Starting Materials

First of all, you need to think about what you’re going to need to start off with. This involves the materials which you need to make sure that the business can progress. This will include things like a laptop if you’re going to be working from home, premises if you’re running an actual brick and mortar store, or the cost of buying a website domain if you’re running an electronic business. These are all basic costs which have to be considered because without them the business can not progress.

Marketing Costs

Now that you do have a basic set of materials and resources available to you, it’s important to consider the marketing costs of your startup. Now that the business is established, you need to make sure that you’re advertising it to the world. Marketing is an expensive option for people to consider unless you choose to work with social media. Marketing can be a costly endeavour, but you have to consider whether or not it is worth it for the sake of the business. But regardless, you have to consider how much you’re prepared to spend into marketing, and also the time it’ll take to get a marketing system set up – applying for social media, contracting a marketing company, etc.

Product Sourcing

Something else that you have to consider when it comes to your business startup is the sourcing of products. You need to consider how much of the products are going to be to buy; It’s so important to consider this because so many people try and make an estimate as to the costs of the products and wind up getting out of pocket.

Overall, these are just a few of the things that you need to consider when it comes to trying to start up your business. The costs which are associated with this will vary from one business to the next, but these are just a few of the basic costs which most startups need to take into consideration. It’s all about getting yourself started, which can be a real challenge for businesses run by parent entrepreneurs. However, if you’re going to run a business, you’ll need to think about all of these.

We built a course exclusively for parents! Create Launch and Grow a start-up course for parents! Find out more here. 

3 warning signs that your business is destroying your relationship

3 warning signs that your business is destroying your relationship

We all want our business to succeed. It is often the pursuit upon which we place all of our hopes, expectations, and dreams. Unfortunately, this need to push on and make our businesses reality can often be damaging to our relationships. Being a parent entrepreneur can really affect you here, as you’re trying to do so much that you run the risk of something going wrong. There are warning signs that your business is taking over the relationship, and we’re going to try and help you spot them.

You Don’t Spend Time With Your Partner Because Of Work

One of the first and biggest warning signs that something is wrong with your relationship is when you find yourself working when you should be spending time with them. We get that you want to make a successful business, and that’s fine, but you have to have a balance. If you’ve not got time for your partner because of work, then it’s a sure fire sign that your business is causing problems.

Feelings Of Isolation

Do you ever feel alone? Do you ever feel like you’re in this without any support and that you’re spending your nights and days miserable, isolated and without comfort? That’s a sign that something has gone very wrong. You shouldn’t ever feel like you’re alone when you have a partner and a family, but that’s often what it does feel like. Obviously, this can be very troubling for you to try and deal with, but it’s definitely a warning sign. Your partner should be a source of comfort and strength, not a stranger to you.

CLICK TO TWEET I think for any relationship to be successful, there needs to be loving communication, appreciation, and understanding. Miranda Kerr

Your Work Comes Up In Arguments

Arguments with a partner are never a good thing. However, it’s when your business start to come up in arguments that something is really wrong. When this happens, you absolutely have to recognise a warning sign for what it is. If your partner is angry at you for spending too much time working, and that the business is part of their upset, you need to take a step back. A healthy work-life balance is absolutely crucial for anyone who’s trying to successfully raise business and a family, so one can not come at the expense of the other.

Overall, these are three warning signs that there’s something wrong with your business, in regards to how it’s affecting your relationship. Your relationship with a partner is such an important thing, and it should never be jeopardised by work. If you ever start to feel that it is, it’s time to consider a change. Remember that the most important component of any successful business is your happiness. You can’t make something successful without taking care of yourself as well. It’s so important to do this because you can not hope to succeed when you face challenges at home. These warning signs are easy to spot, and you should look for them constantly because they can really be a problem.

The Parents in Biz Hub is a supportive community of entrepreneurial parents. It’s an inclusive network where you can share ideas, seek advice, and use your experience and expertise to help others. Join here.

The five things all entrepreneurs should never compromise on

The five things all entrepreneurs should never compromise on

As parents and entrepreneurs, the fight to maintain a business can be very challenging. It’s difficult to properly keep a grip on all of the various components which go into your business, so it’s easy to find yourselves compromising on things just to ensure an easy time. However, there are certain things that you have to make sure you do not compromise on when it comes to certain elements of your business. To try and help you understand, we’re going to be taking a look at five things that entrepreneurs should never compromise on.


A business can come and go. But a family? That’s an area you can’t ever compromise on. You have to make sure that you’re never sacrificing your family for your business. We know that startups can demand a lot of your day. We know that they’re not always easy to maintain and keep going. However, if you neglect your family from a young age, you’ll find that it can have detrimental effects on your relationships, your mental wellbeing and your emotional health.


The less successful entrepreneurs are the ones who take what they have and devalue it. They see it as being worth less than it is or apply a worth which is constantly shifting and confusing people. Your best strategy for success is to ensure that you have established value on your service and you do not compromise on it. This will hold you in good stead and improves the chance of success.

Personal Health

Briefly expanded upon in the family section, your health will remain one of the most important elements of your entire life. Irrespective of what’s happening to your business, don’t compromise on your health. As a parent entrepreneur, you need to be able to both run your company and also look after your children, so it’s important to be healthy and ready to do so.


As a business owner, you have to take steps to ensure that you are consistent. Successful entrepreneurs are the ones who follow through on their plans, ensure that they meet their objectives, and keep a consistently high level of quality throughout.

Planning And Preparation

The fifth and final thing that entrepreneurs will not ever compromise on is their unwavering dedication to prior planning and prep work. A successful entrepreneur knows that without planning, an endeavour will fail. You have to put the planning time in and also the time to prepare for all outcomes. The same principle could also be applied to parenting.

Overall, these are five of the different ways in which an entrepreneur will not compromise. As parents, compromise may seem like a necessary evil in specific instances. However, there are many situations in business where you must remain committed and consistent. You can not afford to waver on some aspects of the business because they are a surefire path to failure. It’s important to know when to back down and when to hold your ground. Both in business and parenthood, this characteristic will become invaluable.

5 tips on how to finance your business start-up

5 tips on how to finance your business start-up

As a parent entrepreneur, it can be difficult to find the time and money to finance a startup business. No business can be run for free, which means that finding ways to finance it are critical. You have to look for the best opportunities and take whatever’s available to you, even if it’s not always clear what route to take. To try and help you with your business, we’re going to be taking a look at a few of the different tips that you can follow to try and finance a startup.

Consider A Loan

One of the easiest and most simplistic ways to get money to finance your start-up business is just to get a loan. It’s not especially complicated in modern society, with many establishments offering loans which are specifically aimed at the startup business. With all the different options available, you can easily find a loan which will work for your specific circumstances.

Crowdfunding/Kickstarter Campaigns

The thing about a lot of startups is that they have some seriously good ideas. However, these new thoughts and concepts are blocked off by a lack of funding. To try and compensate for this, why not consider a Kickstarter or crowdfunding campaign? This means your business will actually be funded by people who are interested in the ideas you have and may even go on to be your customers and clients when you get going.

Angel Investors

Sometimes, you need someone to recognise the potential of your business and agree to help finance it. Angel investors back a lot of startups they provide the funding for an idea, and in return, they get a percentage of your future profit, or a free service, or whatever their terms are. It’s a great method for your startup, so don’t write it off.

Ask Family and Friends

Perhaps one of the biggest mistakes you can make is to presume that you have to do this alone. Your family and friends might be willing to lend you the money to start up a business. Perhaps this means that you cut them a discount or give them something for free now and then. But they’re a fairly safe place to borrow money from.

Spend Your Own Money

Perhaps as a parent entrepreneur, you do actually have some spare cash lying around. It doesn’t have to be a lot, but it could be enough for an ad campaign or getting started. Make sure that you use it wisely, however, and remember to invest it where it’s sensible.

Overall, these are just a few of the different things you can do to finance a startup business. It’s not always an easy thing to do, but once you get going, it does tend to get easier. It’s important to remember that you’re not alone and that you’ll have people you can lean on in tough times. Remember to have faith in your service or product, because we’re sure it’s a good one.

Do you dream of starting your own business and becoming your own boss?

Have you got a business idea but don’t know where to start? Enrol in Create Launch Grow a start-up course for parents click here to find out more.


3 Ways To Cut Costs While Building A Business

3 Ways To Cut Costs While Building A Business

Business building is a difficult task at the best of times. Factor in being full time parents and the business only being a startup and you’ve got your work cut out for you. However, it’s also a very costly endeavour if you’re not properly prepared to do so. Cutting costs for your business is difficult, but not impossible. We’re going to be taking a look at three different ways that you can effectively cut back what you spend and not have to worry quite so much.

Use Social Media Where You Can

When building a business, who wouldn’t want to take advantage of free marketing? That’s where social media comes into play pretty effectively. Often one of the best tools for entrepreneurs, social media offers you a wealth of resources for basically no cost. Facebook, Twitter, Instagram. These all offer you a unique way of cutting costs without compromising on marketing and reach.

Get Creative

As parents, you’ve probably had to improvise a situation before. It’s unfortunately not a guaranteed thing that every event will go according to plan. Therefore, a lot of parents will be able to adapt and be creative. This skill set can actually help you to cut down on costs. By getting creative with your business, you can save a lot of money. For example, why spend money on accounting software to track finances when you can work a spreadsheet with the correct know how? It’s little things like that which will really help. You’ll be saving money and also demonstrating a unique and creative approach to problems, which will help you during the life of your business.

Consider Crowdfunding

When you’re trying to cut costs, why not ask other people to do it for you? Crowdfunding is a great way for people to save money on the building of their business. It means that someone else is funding your business because they like the idea of the services and goods that you offer. They’ll often be some of your best customers as well because they’ve seen your idea from the very beginning and support your way of doing things. It’s definitely a good way to reduce your expenses, and can even help you to find entire portions of your business without paying a penny.

Overall, these are three of the best ways for startups to cut costs. It’s not always easy to do, but it is highly recommended because you don’t want to spend masses to get started. You won’t be making any kind of profit until you’re generating more than the startup costs and more than the running costs. Therefore, it’s best to keep these kinds of costs as low as possible. Otherwise, you’ll find that you’re not making enough money to get by, and this can be dangerous. It’s important to try and bring down all of the different costs for your business, and this can be accomplished in a variety of different ways. You just have to stay calm and figure out what’s best for you.

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How to maintain self-discipline daily

How to maintain self-discipline daily

Keeping yourself grounded and disciplined can be difficult when you’re a parent entrepreneur. Parents especially have to manage their own temptations alongside a business and a family. Therefore, it can understandably become very difficult to do so. As people, we’re presented with a lot of different temptations. It’s a very liberal society where not a lot is restricted to you. This can make it really easy to lose track of what’s important and to give into temptation. To try and help, we’re going to be looking at a few ways to maintain some self-discipline.

Remove Temptations In Your Path

It’s hardest to ignore something when it’s right in front of you. People often struggle with temptation the most when it becomes a case of having to maintain yours all the time. Parents will often find that if there’s something there that’s tempting, they’ll be more likely to give in if they have to look at it all day. To try and prevent this, you should endeavor to remove the temptation from your life. This can extend to both your professional and personal life. You want a brand new item for your office, but it’s frivolous? Sign out of sites like Amazon and eBay. You want to just stick a ready meal into the microwave at the end of a long day? Don’t keep them in the house. It’s little things like this that will help you to maintain self-discipline. The more work you have to do in order to get something, the more chances you have to stop and change your mind.

Be Fair With Yourself

When trying to maintain a sense of self-discipline, whether as parents or the owners of a startup, try not to be too harsh with yourself. In spite of all the efforts you may go to, you are still a human being. All the limitations and personal weaknesses that you may be prone to are completely natural. Therefore, you can’t beat yourself up too much or be too harsh on yourself. Remember that motivation is a large part of maintaining self-discipline, so try and reward that motivation. Have a treat, whether it’s going for a nice walk or some chocolate. It’s important to be fair to yourself when it comes to maintaining self-discipline. Otherwise, you won’t be able to keep up whatever you’re trying to do.

Overall, maintaining self-discipline can be tricky, but is an important part of life whether you’re entrepreneurs or mums and dads. It’s not just important for us, but also for our kids. They look to us for guidance on what to do and how to do it, and we’re setting them an example all the time whether we know it or not. Therefore, it’s so essential that you try and look strong for your children, but also to prove to yourself that you can be strong as well. Life is as much about proving things to ourselves as well as anyone else.

How to make the most from twitter hours

How to make the most from twitter hours

Running a business can be a challenging task for the parent entrepreneur. One of the major challenges you’ll face is trying to grow a successful business while raising a family. This means that you don’t have all day to make alterations to a website, or to keep an eye on social media accounts like Twitter. That’s why you have to make sure that you get the most from Twitter hours. To try and help you make sure that you do this, we’re going to be taking a look at what they are and how you can make the most of their benefits.

So, What Is A Twitter Hour?

To begin with, you need to understand what a twitter hour actually is. Imagine an event which has been designed to make the most of Twitter for businesses. With a specific hashtag, you can join in a conversation solely about one thing. It’s a way for people and businesses to showcase their ideas, appeal to customers and clients, and see what the competition is doing.

How Do I Make The Most Of A Twitter Hour?

Reaping the benefits of a Twitter hour is one thing, but fully maximising these benefits is another. You have to be ready to go when the hour starts, and to have a clear plan for what you’re going to promote or what educational value you want to bring to a conversation, how you’re going to promote it, and also how you’ll respond to the queries of customers and clients.

A clear understanding of the area you’re promoting in is also absolutely critical. You should try and work out what will sell. This will also involve making sure that you’re promoting in the right twitter hours. There’s a lot of them on the platform, with the same premise often having multiple hashtags which link to different conversations. You need to find the optimum place to promote yourself because that’s one of the ways that your business can grow properly. You should also take the time to properly engage with other businesses because the more exposure your business gets, the better. If the followers of another organisation see them interacting with you, this raises the possibility that you’ll get more people taking an interest in you and thus improving your business.

Overall, the benefits of a Twitter hour are well worth the effort, but you do have to know how to take advantage of the time you have. It’s important to be ready in advance because this will save you scrambling for content and ideas. Engagement with other companies is also heavily recommended because that way you’re really getting your business out there. The Twitter hour is perfect for parent entrepreneurs because they don’t necessarily have all day to spend on Twitter, checking feeds and interacting with people. Sometimes a short and concentrated burst of socialisation is better than an extended duration. What you will come to find is that people do respond well to the Twitter hour, which allows you to reap the benefits of connecting with potential customers and clients.


The do’s and don’ts of starting your own business

The do’s and don'ts of starting your own business

Parent entrepreneur. Unfortunately, these are two words which we don’t hear together as much as we’d like. If you’re reading this, it’s probably safe to assume that you would quite like to learn how to start up your own business, but aren’t sure what the do’s and don’ts are. To try and help with that, we’re going to be taking a look at some of the top things you should both do and not do when it comes to starting a business.

Do take the plunge

First and foremost, it is really important that you take the time to stop and think about what it is that you are worried about when it comes to starting that business. A lot of parent entrepreneurs will tell you that they hesitated at the beginning. However, you’ve just got to be brave and push past the fear. The thing about a startup is that if you’re smart, there’s no need to sink yourself hundreds of pounds into debt. You can easily start a business without breaking the bank, so be brave and go for it!

The do’s and don'ts of starting your own business

Don’t rush in without a plan

Yes, by all means, go for the business that you’ve always dreamed about. But don’t ever go into something without a clear plan of what you’re going to do and how you’re going to do it. Being a parent entrepreneur means that you have to try and balance your own ideas and business plans with raising children, and you don’t want to put them at risk. You shouldn’t necessarily throw away a full time and well-paying job for a business that doesn’t have a clear and viable future. It’s therefore important to make sure that you plan beforehand so that you don’t find yourself in any kind of trouble.

Do use social media

As a parent entrepreneur, you might find that you don’t have a lot of money to invest in a startup business. Sure, you might have a few savings that you can use to get started, but trying to promote your business on a budget can be difficult. Therefore, we suggest using social media. It’s a great way for practically free advertising and helps you to promote your startup with friends, family and the internet at large. With more and more people joining social media every day, the chance to promote yourself and get seen more rises.

Overall, these are just a few things to consider when it comes to making your own business as a parent entrepreneur. We know that it can’t always be easy – writing articles for someone or packing orders wasn’t necessarily designed with a child in your arms! However, if you’ve got an idea for a business and a passion for doing so, then, by all means, take the time to develop your startup and make it something incredible.

Sign up to Create Launch Grow a start-up course for parents here. 

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