SEO Marketing: What Are The Benefits?


SEO Marketing: What Are The Benefits?

Technology is growing with every passing day, and it doesn’t show any signs of slowing down any time soon. With this revelation in technology comes improved strategies that can help businesses succeed in the online world. Without this type of exposure, the likelihood of reaching a diverse target audience is near to impossible.

But it doesn’t have to be this way. With the help of a professional SEO Company in Houston, you will be able create a marketing strategy that allows you to succeed in the ever-changing online world. Because there are so many possibilities out there, let us waste no more time in discovering how SEO marketing can make our business the success we always knew it could be.

Establishes Brand Awareness

Put simply, if you don’t have brand awareness, it can be very hard for potential customers to know that you and your business exist. When this happens, the chances of you generating profit and sales is extremely unlikely, putting you further behind your competitors. However, if you were to introduce the idea of search engine optimization to your website, this strategy can help to make sure that your product or service can be found by anyone who is searching through the search engines. Because SEO can also improve your ranking, once you find yourselves at the top of the searches, your business will be hard to miss and everyone will be coming to you when they have a certain need.

In turn, this can do wonders for your brand awareness.

Higher Conversion Rate

Because search engine optimization has the primary aim of improving the quality and quantity of traffic that a website has, if your site has maintained a decent ranking on the likes of Google, for example, it is guaranteed that you can achieve a high conversion rate. The more time you have spent on that top spot, the more likely you will be at being able to promote your website to your specific target market. The more familiar they become with you and your brand, the better chance you have of gaining their attention than your competitors, which is a win-win situation when you think about it.

Ensures Your Site is Mobile-Friendly

How many of you have visited a site that doesn’t work well on your mobile phone? It can be annoying and it could be the difference between a customer using your business or not, so you need to make sure that it caters to every need. Because SEO has the ability to improve your user experience, it could also have an impact on where your website ranks in the search engines. If you only take one thing from this is that the more user friendly your website is, as well as it being easier to navigate, you will find that more people will decide to choose your business over the rest. Though it may seem like a small thing, it actually has the potential to make the biggest difference.

Long-Term Marketing Strategy

For some businesses, it can be hard to find a marketing strategy that works. It can take a lot of trial and error. But one strategy that is always guaranteed to provide you with results is search engine optimization. The internet is growing. More businesses are now making the decision to advertise their services online, so the need to make sure that you stand out as much as possible has never been more important. If your SEO marketing strategy is good enough, which it will be if you have enlisted the help of a professional company, you could find yourself at the top of the page rankings for months at a time. Do you know how many customers you can get during this time frame? It can be a lot, and this could help with your success in the long run.

So, this strategy is definitely something to consider for the long term.

Over the years, the idea of search engine optimization has grown in popularity. To many businesses, it can now be classed as the go-to marketing strategy to help drive their business forward, and many should be encouraged to do the same too, especially if you want to start seeing beneficial results.

Parents in Biz hub

 

Ela Teague – Meet the Parent behind the business


Ela Teague – Meet the Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

Ela is a mother of two, and from a young age, she loved cooking. Ela was a secondary school teacher for 18 years, teaching computer science. Cooking for her has always been a real passion for Ela, and coming from an Indian Gujarati household, eating was just as important.

The joy of feeding people great food gives her is why she wants to share her passion for food with you. Whether you want to enjoy a group or private class, the aim is the same she wants you to leave happy and confident that you can recreate the dishes yourself.

Cook Eat Joy

Website:  www.cookeatjoy.co.uk

Instagram: www.instagram.com/cook.eat.joy

Facebook: www.facebook.com/CookEatJoyCookeryClasses

Vanessa Afful – Meet the Parent behind the business


Vanessa Afful – Meet the Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

Vanessa is a mother of 1 and comes from a marketing and PR background. The Made by Pure Hands brand was created by Vanessa. Initially set up as a natural beauty range, her love of holistic therapies encouraged her to branch out into Aromatherapy and Massage.

Essential oils and natural products are at the heart of the business; the aim is to improve wellbeing by treating every client as an individual and tailor-making each treatment or product to your needs.  We work on a holistic level – mind, body and soul.

Made by Pure Hands

Website:  www.madebypurehands.com

Instagram: www.instagram.com/mbpharomatherapy

Facebook: www.facebook.com/mbpharomatherapy

Twitter: www.twitter.com/madebypurehands

Parents in Business Magazine Issue 13


Parents in Business Magazine Issue 13

Welcome to the 13th issue of the Parents in Business Magazine

Summer is here, and as quick as you can blink, the children will be breaking up from school. In this issue, we have an article on learning through play supporting children to explore, be imaginative and creative. There are many ways that you can implement learning through play at home. However, where do you start? Nichole Hughes has you covered on page 4.

Shona Chambers reviews How To Fix Meetings by Graham Allcott and Hayley Watts. On page 8 Jennie Brown shares her Success Story

We have interviews with Grace Abell, Designer and Studio Owner of Abell Design. Duncan Grierson, the Founder of Clim8, who is passionate about tackling climate change and Charlotte Olivier, the Co-owner of Napton Cidery.

Can success make you lose friends? Grace Francis answers that question on page 13. We shine the Small Business Spotlight on CeCe & Me, a mobile kid’s shoe shop based in South West London.

Discover what wellbeing looks like, what it means and how you can achieve it. We have a Special Feature on overcoming imposter syndrome 4 parents share their experience.

JENNIE BROWN

BARRE INSTRUCTOR

Jennie is a barre instructor, food enthusiast, women’s advocate, mental health ambassador, girl boss, wife and mother of four.

*Photo credit Sophie Mitchell Photography

www.meetyouatthebarre.com

 

 SHONA CHAMBERS

MARKETING CONSULTANT

Shona Chambers is a Marketing Consultant and owner of Shona Chambers Marketing, a Marketing Agency based in Nunhead near Peckham. Specialising in helping Small Business Owners and Freelancers with their Marketing.

*Photo credit Portrayed Photography

www.shonachambersmarketing.co.uk

 

 GRACE FRANCIS

GRACE FOUNDER OF DRAMED

Grace Francis, with a background as an actress, performing in theatres ranging from the Battersea Arts Centre to The National Theatre. On Channel 4 and again on BBC. In 2019 Grace founded DramEd, a creative education company, which delivers pre-school clubs and schools workshops to advance education and nurture the development of young children through Performing Arts. From the stage to your classroom, DramEd prides themselves on being a company of highly skilled performers who turn everyday learning into a magical adventure.

www.dramed.co.uk

 

NICHOLE HUGHES

TEACHER, PRESCHOOL & RECEPTION SPECIALIST

Nichole Hughes is a qualified primary school teacher with 10 years experience. She specialises in Preschool and Reception education, with a passion for Early Years and learning through play. She works with parents by providing tutoring sessions, bespoke consultations and preparing your child for Reception.

www.mummyandtrainers.co.uk

JESSICA WALL

COGNITIVE BEHAVIOURAL AND NLP MASTER COACH

Jess Wall is a Cognitive Behavioural and NLP master coach, specialising in children and families.  She works to ensure that every cog in the family machine is working smoothly to ensure that everything runs together.  Through her techniques she helps to uncover the unconscious blocks which face us all at times and in doing so, she helps her clients create new choice of behaviour and thought which, of course, results in more contentment and fulfilment throughout the whole family.

www.breakingdownwalls.co.uk

READ ISSUE 13 HERE

 

Michelle Molyneux– Meet the Parent behind the business


Michelle Molyneux– Meet the Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

Michelle Molyneux is the founder of MJM Virtual Solutions she is a mother of 1. Michelle is a qualified ex-teacher with over 20 years of experience in administration, education and health and social care. As a result, Michelle has extensive knowledge of the sectors, regulations, OFSTED, CQC, and GDPR.

 

Michelle Molyneux

Website:  www.mjmvirtualsolutions.com

Instagram: www.instagram.com/mjmvirtualsolutions

Facebook: www.facebook.com/mjmsolutions1

Twitter: www.twitter.com/mjmsolutions1

Nadene Martin – Meet the Parent behind the business


Nadene Martin – Meet the Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

Nadene Martin is the founder of Format Service and Voices of Autism. Format Services is a Virtual Assistant Company taking care of all of your administration needs. One of Nadene’s children has autism and she recently published a book called Awesome Super Duper Me.

Format Services

Website:  https://www.formatservices.co.uk/

Instagram: https://www.instagram.com/formatservices/?hl=en

Facebook: https://www.facebook.com/formatservices

LinkedIn: https://www.linkedin.com/in/formatservices

Voices of Autism

Website:  http://voicesforautism.co.uk/

Instagram: https://www.instagram.com/voicesforautism/?hl=en

Facebook: https://www.facebook.com/voicesforautism.co.uk/

Awesome Super Duper Me available on Amazon https://www.amazon.co.uk/Awesome-Super-Duper-Me/dp/1527286118

How to Create a Strong Brand Identity


How to Create a Strong Brand Identity

Creating a brand identity is a vital part of developing any business. Your brand identity tells the world who you are and what you stand for and must be consistently upheld in every aspect of your work. It is how you build trust and reputation; it determines how your customers see you and therefore choose you over any competition and, in turn, fosters a sense of customer loyalty. It is not just about the logo and colours you choose for marketing purposes; this is part of it, but it is much more, as we will explain.

Define Yourself

This includes traditional elements like your mission and values and your brand personality, including the voice and how you can offer a unique edge to create that all-important difference between you and the competition. You may never have thought about this before, but why did you start your business in the first place? What are your core beliefs, those strong values that you hold fast? Once you have got that down on paper, look at what you do well, your unique selling points, and how you can get these across to people in as few words as possible. It is this definition that will help you create your identity as a brand.

Take Inspiration

It is OK to look around and garner some inspiration from other successful companies but remember; you cannot directly copy what they are doing. However, it will give you an idea of the overall look and feel of how they present themselves. This does include things like the logo and font that you use but don’t spend too much time getting hung up on this as brand identity is also about how you communicate and present yourself to the public. You will need to choose a brand colour, and there is some psychology behind colour, so picking well can enhance your marketing efforts. Think about Facebook, the most popular social media platform on the market; they have chosen to use white and blue, blue is the most appealing colour universally. Your brand may call for something more gregarious and outgoing, like pink or yellow, but whatever you think you might choose, have a look at the psychology behind that colour and see if it fits your brand identity before settling.

Does it Translate?

You are also looking for a brand identity that translates across every medium in which you communicate. Will your logo fit well within the confines offered on each social media platform, for example, and will it look as good when you print it? Every piece of information you put out into the public domain, whether written or spoken, printed or Internet-based, should follow the same brand identity and carry the same messages, so it has to work everywhere. Finally, check out your closest competition as the last thing you want to do is end up creating something similar to them and look like you are a copycat as a game. This isn’t going to go well for either of you when it comes to building a solid brand identity.

Parents in Biz Hub

3 Content Marketing Tips


3 Content Marketing Tips

Content marketing is one of those areas that can tie you in a knot. Every helpful article you read suggests something different, and it can be hard to know what is essential. As a business owner, it is also likely that it isn’t the main focus of your business but a tool to help you connect with new prospects and grow. With that in mind, it is vital that you get it right, so here are three content marketing tips, yes, just three, to get you started. Focus on these and see how much easier it gets to make progress.

Optimise with Keywords

One of the best places to start is to determine what your keywords are. That is to say, what words or phrases will your customers be searching for using Google when they’re trying to find a company that provides your product or service. There are plenty of tools available that can help you determine the best keywords for your sector of the market. You are looking for critical individual words like ‘hairdresser’, ‘salon’, or ‘hairstyle’ alongside what we call long-tail keywords, longer phrases, like ‘hairdresser in Surrey’ or ‘getting a haircut in London’. Once you can establish what your keywords are, you can include them in every piece of content you release to the Internet, from your blogs to your social media posts. You can also use these search terms to produce new content and provide an authoritative answer, such as ‘How do I straighten my hair?’

Check Out the Competition

Very few people are lucky enough to be in an area that has no competitors. Rather than hiding from your competitors, it is better to familiarise yourself with what they are doing. not only can you get insights into perhaps what not to do, but you may get some ideas about what you can do. You may find they have produced an excellent blog about a topic you haven’t thought of, and you can use this idea to write your unique version. Be sure to speak in your voice and create something unique (no copying; this impacts your efforts in a very negative way, search engines frown on plagiarism).

Do Some Customer Profiling

Another good thing to focus on is developing an ideal customer profile. You must understand the person that will be shopping with you. Knowing more about them, where they might hang out, what they do for a living, how they like to make decisions and more enables you to target your content more directly. It also means you can spend more time on their favourite social media platforms as this is where you are most likely to connect with them. This profile can be built up by looking at past sales, any issues known as pain points, as you should be aiming to solve these for your customers, and any other feedback you have received as a company. This profiling is essential whether you are a single entrepreneur or have a staff of hundreds.

Content marketing series

How to Successfully Launch a New Product


How to Successfully Launch a New Product

Do you have a fantastic idea for a new product? If so, you are probably keen to get it launched and on-sell but may be unsure how to transform your initial idea into a successful product. Everyone has heard the doom and gloom stories of how many new products fail, but that does not mean that yours will suffer the same fate. To give your product idea the very best chance of success, it is essential to prepare as best as possible before you go ahead with the launch. Carrying out plenty of research will help you avoid many of the potential pitfalls involved in successfully getting a product to market and selling well. Here are the tips that you need to help you successfully launch your new product:

Know Your Target Market

To sell your product, you need to understand precisely who your customers will be, so identifying your target audience is essential. This can be achieved by determining the problems that your product solves and who would gain the most benefit from your product’s features. Once you have identified your target market, you will need to carry out research to decide on the best ways to market your product to your target audience and to make it appeal to them. This research will include looking into the best channels to use to promote it and the most suitable outlets to stock your product.

Research Your Competitors

As well as identifying your target market, you will also need to familiarise yourself with your competitors. Researching competing products is vital to understand how your product compares with similar products already on the market. Once you have identified these products, you will be able to determine how to differentiate your product from your competitor’s to establish its unique selling proposition (USP) to help it stand out from the crowd.

It is also crucial to understand the price points used by competing brands so that you can work out the best market position for your product.

Calculate Demand

Before your product goes into mass production, you need to Predict demand as this will have a large impact on the success of your launch. Manufacturing too many units will see you incur high costs with minimal profits, yet not producing enough will be a missed opportunity. To help your product realize its full potential, you need to forecast demand as accurately as possible by taking a research-based approach.

Raise Awareness

Even if you have just designed a revolutionary, life-changing product, you still won’t sell many units unless you make people aware of its existence. In marketing terms, brand awareness is the process of generating interest in a product and making people aware of it and its features. Many tactics can be used to build brand awareness, but your starting point should be building a website and gaining an online presence. Tailoring your online marketing activity to your target audience will give your product the best chance of getting noticed by your intended customers.

Parents in Biz hub

Victorine Arah – Parent behind the business


Victorine Arah – Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series!

In this series, you will get to the parent behind the business small business owners with a big heart.

Victorine, the founder of Baby Duet™, mother of two, is passionate about ethical fashion and zero waste. She is proud to see her hand-drawn designs come to life through countless hours of planning, researching and creation.

Victorine believes that babies deserve the best and wanted to offer that for all families out there.

Website:  https://babyduet.com/

Instagram: https://www.instagram.com/baby_duet_/?hl=en

Twitter: https://www.facebook.com/babyduet

Facebook: https://en-gb.facebook.com/babyduet/

Etsy: https://www.etsy.com/uk/shop/BabyDuet

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