Victorine Arah – Parent behind the business


Victorine Arah – Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series!

In this series, you will get to the parent behind the business small business owners with a big heart.

Victorine, the founder of Baby Duet™, mother of two, is passionate about ethical fashion and zero waste. She is proud to see her hand-drawn designs come to life through countless hours of planning, researching and creation.

Victorine believes that babies deserve the best and wanted to offer that for all families out there.

Website:  https://babyduet.com/

Instagram: https://www.instagram.com/baby_duet_/?hl=en

Twitter: https://www.facebook.com/babyduet

Facebook: https://en-gb.facebook.com/babyduet/

Etsy: https://www.etsy.com/uk/shop/BabyDuet

Cherie The Parent Coach – Parent behind the business


Cherie The Parent Coach – Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

Cherie has a wealth of experience of working with children, parents, and teachers, in various establishments over thirty years; initially as a nursery nurse for five years and then 28 years as a Primary school teacher.

Cherie’s work as a Parent Coach includes delivering workshops to schools, delivering courses as a Family Learning lecturer, working with parents on a 1:1 basis, with couples, families in their homes and group coaching.

In addition to her wide range of professional experience, Cherie is a parent of a 25-year-old daughter, a 23-year-old son and a 23-year-old step-son. She has been married, divorced, a single parent, a step mum and remarried.

Website:  https://cherietheparentcoach.co.uk/

Instagram: https://www.instagram.com/cherietheparentcoach/

Twitter: https://twitter.com/cherieparenting

Facebook: https://www.facebook.com/CherieTheParentCoach/

Facebook Group https://www.facebook.com/groups/372060979858359

Shona Chambers – Meet the parent behind the business


Shona Chambers – Meet the parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series!

In this series, you will get to the parent behind the business small business owners with a big heart.

Shona is a freelance marketing consultant based in London. Shona works with small business owners and corporates. Shona is a mother of two and is also an author. Listen in and get to know the parent behind the business.

Website:  https://www.shonachambersmarketing.co.uk/

Instagram: https://www.instagram.com/shonachambersmarketing/?hl=en

Twitter: https://twitter.com/ShonaMarketing

Facebook: https://www.facebook.com/shonachambersmarketing/

 

The Benefits of Networking Online


The Benefits of Networking Online

Networking online can be something of a challenge if you’re not sure of what to do and how to do it. That’s why you need to take the time to really put the effort in when it comes to networking online and to learn how to make the best choices possible.

Networking online can have a lot of great benefits, because you meet incredible people. As a parent business owner, you’re not likely to go out as much to official networking conferences and the like, so these benefits will be especially appealing.

Forging Business Connections 

One of the best things that networking online can do is help you to form business connections. You may not have as many connections as you would like if you’re a parent business owner – getting out to the typical functions and events is a challenge when you have kids and a business to juggle.

Networking online helps to bypass this by giving you a chance to connect with people online. You’ll be able to create meaningful and powerful connections with people that will help you to go far in the world of business.

Career Support 

Networking is great because it puts you in touch with a lot of people who are just like you in many ways. You can work with them to accomplish a lot of things, and this makes networking a useful resource. You can link up with other parent business owners, digital agencies, advertising companies, and other professionals. You can all work together to help each other, and it’s all thanks to networking that this is possible. The resources are more readily available when you’ve got a business who helps you to get things done, or even someone who provides advice for difficult tasks.

Meeting New People

 Networking helps you to meet like-minded people to form friendships and relationships with. You’ve got people who are actively trying to help you, and they’re in a similar position to you, so you can make friends with them. It is a win-win situation.

Final Thoughts 

So, to wrap this up, you’ve got a lot of different options when it comes to your experiences, and this is a good thing. We all want to be able to check out what’s on offer when it comes to our business connections, and networking is a vital part of running an enterprise. You make friends, meet new people, and discover that actually, you’re not as alone as you might think and there are people who are going to be just like you. You can build yourself both a network of professional contacts and a support network of friends, which is a good two-for-one deal.

Parents in Biz hub

Lidia Peto – Meet the parent behind the business


Lidia Peto – Meet the parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series!

In this series, you will get to the parent behind the business small business owners with a big heart.

Lidia Peto is a single parent to a teenage daughter; she has been a single parent since her daughter was two and a half. She supports women aged 35-55 to realise that they can still make their goals happen and that they are achievable. She is also a personal trainer do check out her Instagram page Lidia does class on there also. She is also a carer for her daughter, who has additional needs. Find out how she manages it all.

Website:  https://holisticfitnessandcoaching.co.uk/

Instagram: https://www.instagram.com/holistic_fitness_and_coaching/

Twitter: https://twitter.com/LidiaPeto

Facebook: https://www.facebook.com/lidiapeto1/

Salihah Agbaje – Meet the Parent behind the business


Salihah Agbaje – Meet the Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

This interview is with the Salihah Agbaje of  Spoken World Productions. Spoken World Productions is a Theatre in Education organisation that works with young people tackling social issues using a dramatic technique called socio-drama. They have been working with children at a range of primary schools, libraries and other educational establishments in London for nearly ten years and they love what they do!

Parents in Business Magazine Issue 12


Parents in Business Magazine Issue 12

Welcome to the 12th issue of the Parents in Business Magazine

Family, inspiration and business are the focus of this issue. Shona Chambers reviews the book – How to raise entrepreneurial kids. Kavin Wadhar and Salihah Agbaje have both written articles that cover children and their wellbeing. A recent report revealed that many families are navigating the rapidly changing digital world with little discussion or openness.  Rubbi Bhogal-Wood, a Social Media Educator, covers children and social media.

There’s never a perfect time to start a business, but even if there were, starting a business in the middle of the coronavirus pandemic probably wouldn’t qualify. Our special feature covers 6 inspirational parents who started a business during the pandemic.

We have interviews with Grace Trowbridge, Founder of Simply Noir, and Samantha Francis, a Positive Parenting and Relationship Specialist.

For many business people, achieving a profit is the main objective. However, some businesses have the main target to achieve a goal that benefits society. This is the goal of Laura Rana, Founder of Khushi Kantha. ‘Khushi Kantha’ means ‘Happy Blanket.’ Read about this social cause on page 26.

We have articles covering social media, brand activism, and so much more.

Whether you are thinking of starting a business or own a business, the Parents in Business Magazine offers the best advice to support you on your business journey.

SALIHAH AGBAJE

FOUNDER AND CREATIVE DIRECTOR AT SPOKEN WORLD PRODUCTIONS

Salihah is the founder and creative director at Spoken World Productions, a theatre in education organisation for children that specialises in providing physical and virtual Drama, movement and

mindfulness workshops to enhance confidence, creativity and much, much more.

www.spokenworldproductions.com

 

SHONA CHAMBERS

MARKETING CONSULTANT

Shona Chambers is a Marketing Consultant and owner of Shona Chambers Marketing, a Marketing Agency based in Nunhead near Peckham. Specialising in helping Small Business Owners and Freelancers with their Marketing.

*Photo credit Portrayed Photography

www.shonachambersmarketing.co.uk

 

AMY DOWNES

CONTENT PLANNING WIZARD 

Amy Downes is the Content Planning Wizard. A mum of two boys under 5 (yes, it’s chaos!), the social media coach is an expert at planning your posts to growing your audience, and she’s sharing the tricks you need to wave a magic wand over your social media pages.

www.contentplanningwizard.com

 

YOLANDA SISSING

FOUNDER OF SOCIAL MEDIA COMPANY PINKLEAF SOCIAL

Yolanda Sissing is a former journalist now founder of the social media company PinkLeaf Social. Born in South Africa and living in the UK, Yolanda has had her fair share of challenging stereotypes wrongfully attached to a particular version of who she is or who she is supposed to be. She hasn’t always worked in Social Media, but she has always had a passion for storytelling. Yoland is a serial volunteer, conscious parent, public speaker, budding pianist and a terrible cook.

www.pinkleafsocial.co.uk

 

KAVIN WADHAR

FOUNDER OF KIDCOACHAPP 

Kavin left an FTSE100 corporate role to pursue his passion. He has built KidCoachApp, which provides parents with hundreds of guided conversations for parents to get their kids talking, thinking and feeling – and building skills they will need to thrive. He lives in North London with his wife and 2 young children.

www.kidcoach.app

 

RUBBI BHOGAL-WOOD

SOCIAL MEDIA EDUCATOR 

Rubbi Bhogal-Wood is a social media educator and founder of Wild & Form Digital. With 20+ years of sales & marketing experience under her belt, working for the likes of Microsoft and Facebook partners, Rubbi knows social media and is the go-to expert educator in this field.

With a no jargon approach, Rubbi is known for her down-to-earth, solid social media advice that empowers audiences to grow their company, strengthen their school brand, or support their child in their social media habits. She works primarily with clients in the small business and education sectors.

www.wildandformdigital.com

 

How to Be Productive When You’re Working From Home


How to Be Productive When You’re Working From Home

As a parent business owner, splitting your time between work and home will be tricky. The situation is even more challenging when in a lot of cases, work is home. Staying productive can be a major headache in this arena because you’re trying to keep your focus on your work and not on whether or not the living room needs cleaning. Let’s take a look at some top tips for productivity.

Prioritise

It’s easy to lose an entire day doing meaningless tasks. Okay, so there might not be a meaningless task, so to speak, but there are lots of small things, like reading emails, that can do nothing but take up your time that should be spent on the big stuff.

You need to make sure that you are spending your time doing the important stuff. If there’s a big task that you need to get done, it needs to be the priority. Don’t waste your energy and the day doing smaller things because this won’t be a good way to increase productivity. Instead, focus on critical tasks that need immediate attention.

Take Regular Breaks

One of the biggest roadblocks in the path to productivity is a lack of motivation and concentration. This can come from prolonged periods of sitting around doing the same old thing, over and over with no breaks. These types of days are all too common if you choose not to step away from time to time, and your productivity suffers for it.

When all is said and done, you need to make sure that you’re taking regular breaks every day. This means that you can relax, unwind, and come back at things with a fresh perspective. That’s great for productivity.

Get Good Work-Life Harmony

If you’re going to do well at work, you need to make sure that you get a proper work-life balance. This can be a chore to maintain, especially if you’re just coming out of one room in the house and being a parent again.

I understand how difficult it can be. Take the time to put aside an hour for yourself if you can manage it. Yes, it is a challenge and will often seem like a futile endeavour. But you need to be able to put aside space for yourself, otherwise, everything blurs into one, and you lose sight of productivity.

Final Thoughts

So when it comes to trying to maintain productivity on a regular basis, it is important to try and keep a positive work-life harmony and to be kind to yourself above all else. Remember that no one is 100% productive all the time. It just doesn’t work as a practice. Instead, you need to be accepting of your own limitations and remember that you’re just as human as the rest of us. There is no shame in not always being on the ball.

Parents in Biz hub

Happier Employees For Your Small Business


Happier Employees For Your Small Business

Keeping employees happy is essential for any business if they want good productivity. However, for small businesses, it is particularly important. After all, low morale can spread fast in a business that only employs a few people. Sadly, in turn, this can have a very negative impact on the way your business performs. The good news is there are some tactics you can use to keep your small business’s employees as happy as possible. Read on to find out what they are.

Perks 

Many businesses have the belief that if an employee receives rewards, that’s enough for doing their job. However, those with this attitude are missing out on valuable ways to keep their workers engaged and motivated. Instead, consider offering perks for jobs well done and at times of increased stress, as a little goodwill gesture can go a long way when things are tough.

The most common type of perk to offer an employee is a bonus. This usually works by giving them a percentage of the sales they contribute to. However, bonus schemes are not always the best approach, especially in smaller businesses.

Instead, why not consider introducing other perks such as gym membership, additional paid holidays, and even gift packages. Indeed, such perks can often be much cheaper than running a bonus scheme, as there are corporate discounts available, yet still be just as effective.

Pay 

If you are under the belief that your employees are working for the love of their job, you may need to get back in touch with reality. After all, no matter how meaningful the job, it’s unlikely they would do it for free, as everyone has bills to pay!

That is why if you want your workers to be as productive as possible, you need to make sure you deal with pay and raises right.

This means you need to prioritize paying a good base wage to begin with. Make sure payments are always on time as well, as it can cause employees a considerable amount of stress if their salaries are late. Indeed, you may wish to outsource your payroll to ensure this happens. Something that can be particularly useful for a small business, already overstretched by the demands on their time.

Finally, don’t forget that to stay motivated, you will need to offer a regular wage increase review. Linking performance and specific goals to pay rises can help you get the best for your business while ensuring your workers are happy too.

Balance 

Last of all, if you want your employees to remain happy, you must encourage a good work-life balance. Of course, to be able to do this, you have to understand that work is not the only priority in their lives, something that small business owners sometimes struggle with.

Flexi-time is a good place to start here, as it offers excellent maternity and paternity packages and the chance to earn extra paid holidays. All of which can help people better balance their work and life commitment and so be much happier and more productive overall.

Parents in Biz hub

Why Small Business Owners Are Doing Things For Themselves


Why Small Business Owners Are Doing Things For Themselves

Small business owners often have the toughest challenge of all entrepreneurs. They lack the large budget available to larger enterprises, and this means they need to be creative.

As a result of a limited budget and resources, small business owners need to control as much of their business as possible. Many companies are, therefore, doing a lot of everyday tasks for themselves. We are going to be taking a look at why small enterprises are doing things for themselves to try and shed some light on the situation.

Cost-Efficiency

 If you’ve decided to cover your social media, marketing or PR, then it is possibly down to cost. Many companies cannot justify outsourcing these tasks because the scale of the organisation doesn’t allow for it. Therefore, it is very common for a small organisation to perform these tasks for themselves and cut down on costs.

Control Over Their World

For a lot of smaller businesses, control can be a big part of why they choose to do their Facebook adverts, Google AdWords, and other things. From the perspective of a smaller business, it would go something like this. You’ve only got a finite number of resources and money to spend on marketing, social media and the like. Therefore, some people feel more comfortable doing these things for themselves than leaving it in the hands of another company. If you only have one shot at making things right, then it’s often best to do it for yourself. 

If you’ve researched the campaign you’re running, and you’ve done all you can, then there’s no question on why you’d want to do it for yourself. You can monitor the campaign at any point, interact with customers and supply crucial information to interested parties. It’s one of the most important things that you can do as a business because you’re keeping the closest possible watch on your advertising. 

Independence 

For some companies, doing things for themselves is a sign of independence. It’s all about making sure that whatever they do, they do for themselves. Call it a matter of pride if you like, but it’s all about being independent and in control of their business. They often feel a real sense of pride and accomplishment when they do things for themselves, and so they will actively try and do their social media or adverts.

All in all, these are just a few of the different reasons why people choose to do things for themselves when they’re in a small business. It’s easy to feel like you’re getting somewhere by spending a lot of money and getting people to do things for you. However, this isn’t always the best course of action. As a smaller business, there’s not always the facilities to make sure that professionals handle things, so people have to do their own marketing or PR. It’s almost always a more cost-effective measure, and this is why so many choose to do things for themselves. You’re going to save money, and in a smaller businesses, it makes all the difference.

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