How to Create a Strong Brand Identity


How to Create a Strong Brand Identity

Creating a brand identity is a vital part of developing any business. Your brand identity tells the world who you are and what you stand for and must be consistently upheld in every aspect of your work. It is how you build trust and reputation; it determines how your customers see you and therefore choose you over any competition and, in turn, fosters a sense of customer loyalty. It is not just about the logo and colours you choose for marketing purposes; this is part of it, but it is much more, as we will explain.

Define Yourself

This includes traditional elements like your mission and values and your brand personality, including the voice and how you can offer a unique edge to create that all-important difference between you and the competition. You may never have thought about this before, but why did you start your business in the first place? What are your core beliefs, those strong values that you hold fast? Once you have got that down on paper, look at what you do well, your unique selling points, and how you can get these across to people in as few words as possible. It is this definition that will help you create your identity as a brand.

Take Inspiration

It is OK to look around and garner some inspiration from other successful companies but remember; you cannot directly copy what they are doing. However, it will give you an idea of the overall look and feel of how they present themselves. This does include things like the logo and font that you use but don’t spend too much time getting hung up on this as brand identity is also about how you communicate and present yourself to the public. You will need to choose a brand colour, and there is some psychology behind colour, so picking well can enhance your marketing efforts. Think about Facebook, the most popular social media platform on the market; they have chosen to use white and blue, blue is the most appealing colour universally. Your brand may call for something more gregarious and outgoing, like pink or yellow, but whatever you think you might choose, have a look at the psychology behind that colour and see if it fits your brand identity before settling.

Does it Translate?

You are also looking for a brand identity that translates across every medium in which you communicate. Will your logo fit well within the confines offered on each social media platform, for example, and will it look as good when you print it? Every piece of information you put out into the public domain, whether written or spoken, printed or Internet-based, should follow the same brand identity and carry the same messages, so it has to work everywhere. Finally, check out your closest competition as the last thing you want to do is end up creating something similar to them and look like you are a copycat as a game. This isn’t going to go well for either of you when it comes to building a solid brand identity.

Parents in Biz Hub

3 Content Marketing Tips


3 Content Marketing Tips

Content marketing is one of those areas that can tie you in a knot. Every helpful article you read suggests something different, and it can be hard to know what is essential. As a business owner, it is also likely that it isn’t the main focus of your business but a tool to help you connect with new prospects and grow. With that in mind, it is vital that you get it right, so here are three content marketing tips, yes, just three, to get you started. Focus on these and see how much easier it gets to make progress.

Optimise with Keywords

One of the best places to start is to determine what your keywords are. That is to say, what words or phrases will your customers be searching for using Google when they’re trying to find a company that provides your product or service. There are plenty of tools available that can help you determine the best keywords for your sector of the market. You are looking for critical individual words like ‘hairdresser’, ‘salon’, or ‘hairstyle’ alongside what we call long-tail keywords, longer phrases, like ‘hairdresser in Surrey’ or ‘getting a haircut in London’. Once you can establish what your keywords are, you can include them in every piece of content you release to the Internet, from your blogs to your social media posts. You can also use these search terms to produce new content and provide an authoritative answer, such as ‘How do I straighten my hair?’

Check Out the Competition

Very few people are lucky enough to be in an area that has no competitors. Rather than hiding from your competitors, it is better to familiarise yourself with what they are doing. not only can you get insights into perhaps what not to do, but you may get some ideas about what you can do. You may find they have produced an excellent blog about a topic you haven’t thought of, and you can use this idea to write your unique version. Be sure to speak in your voice and create something unique (no copying; this impacts your efforts in a very negative way, search engines frown on plagiarism).

Do Some Customer Profiling

Another good thing to focus on is developing an ideal customer profile. You must understand the person that will be shopping with you. Knowing more about them, where they might hang out, what they do for a living, how they like to make decisions and more enables you to target your content more directly. It also means you can spend more time on their favourite social media platforms as this is where you are most likely to connect with them. This profile can be built up by looking at past sales, any issues known as pain points, as you should be aiming to solve these for your customers, and any other feedback you have received as a company. This profiling is essential whether you are a single entrepreneur or have a staff of hundreds.

Content marketing series

How to Successfully Launch a New Product


How to Successfully Launch a New Product

Do you have a fantastic idea for a new product? If so, you are probably keen to get it launched and on-sell but may be unsure how to transform your initial idea into a successful product. Everyone has heard the doom and gloom stories of how many new products fail, but that does not mean that yours will suffer the same fate. To give your product idea the very best chance of success, it is essential to prepare as best as possible before you go ahead with the launch. Carrying out plenty of research will help you avoid many of the potential pitfalls involved in successfully getting a product to market and selling well. Here are the tips that you need to help you successfully launch your new product:

Know Your Target Market

To sell your product, you need to understand precisely who your customers will be, so identifying your target audience is essential. This can be achieved by determining the problems that your product solves and who would gain the most benefit from your product’s features. Once you have identified your target market, you will need to carry out research to decide on the best ways to market your product to your target audience and to make it appeal to them. This research will include looking into the best channels to use to promote it and the most suitable outlets to stock your product.

Research Your Competitors

As well as identifying your target market, you will also need to familiarise yourself with your competitors. Researching competing products is vital to understand how your product compares with similar products already on the market. Once you have identified these products, you will be able to determine how to differentiate your product from your competitor’s to establish its unique selling proposition (USP) to help it stand out from the crowd.

It is also crucial to understand the price points used by competing brands so that you can work out the best market position for your product.

Calculate Demand

Before your product goes into mass production, you need to Predict demand as this will have a large impact on the success of your launch. Manufacturing too many units will see you incur high costs with minimal profits, yet not producing enough will be a missed opportunity. To help your product realize its full potential, you need to forecast demand as accurately as possible by taking a research-based approach.

Raise Awareness

Even if you have just designed a revolutionary, life-changing product, you still won’t sell many units unless you make people aware of its existence. In marketing terms, brand awareness is the process of generating interest in a product and making people aware of it and its features. Many tactics can be used to build brand awareness, but your starting point should be building a website and gaining an online presence. Tailoring your online marketing activity to your target audience will give your product the best chance of getting noticed by your intended customers.

Parents in Biz hub

Victorine Arah – Parent behind the business


Victorine Arah – Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series!

In this series, you will get to the parent behind the business small business owners with a big heart.

Victorine, the founder of Baby Duet™, mother of two, is passionate about ethical fashion and zero waste. She is proud to see her hand-drawn designs come to life through countless hours of planning, researching and creation.

Victorine believes that babies deserve the best and wanted to offer that for all families out there.

Website:  https://babyduet.com/

Instagram: https://www.instagram.com/baby_duet_/?hl=en

Twitter: https://www.facebook.com/babyduet

Facebook: https://en-gb.facebook.com/babyduet/

Etsy: https://www.etsy.com/uk/shop/BabyDuet

Cherie The Parent Coach – Parent behind the business


Cherie The Parent Coach – Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

Cherie has a wealth of experience of working with children, parents, and teachers, in various establishments over thirty years; initially as a nursery nurse for five years and then 28 years as a Primary school teacher.

Cherie’s work as a Parent Coach includes delivering workshops to schools, delivering courses as a Family Learning lecturer, working with parents on a 1:1 basis, with couples, families in their homes and group coaching.

In addition to her wide range of professional experience, Cherie is a parent of a 25-year-old daughter, a 23-year-old son and a 23-year-old step-son. She has been married, divorced, a single parent, a step mum and remarried.

Website:  https://cherietheparentcoach.co.uk/

Instagram: https://www.instagram.com/cherietheparentcoach/

Twitter: https://twitter.com/cherieparenting

Facebook: https://www.facebook.com/CherieTheParentCoach/

Facebook Group https://www.facebook.com/groups/372060979858359

Shona Chambers – Meet the parent behind the business


Shona Chambers – Meet the parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series!

In this series, you will get to the parent behind the business small business owners with a big heart.

Shona is a freelance marketing consultant based in London. Shona works with small business owners and corporates. Shona is a mother of two and is also an author. Listen in and get to know the parent behind the business.

Website:  https://www.shonachambersmarketing.co.uk/

Instagram: https://www.instagram.com/shonachambersmarketing/?hl=en

Twitter: https://twitter.com/ShonaMarketing

Facebook: https://www.facebook.com/shonachambersmarketing/

 

The Benefits of Networking Online


The Benefits of Networking Online

Networking online can be something of a challenge if you’re not sure of what to do and how to do it. That’s why you need to take the time to really put the effort in when it comes to networking online and to learn how to make the best choices possible.

Networking online can have a lot of great benefits, because you meet incredible people. As a parent business owner, you’re not likely to go out as much to official networking conferences and the like, so these benefits will be especially appealing.

Forging Business Connections 

One of the best things that networking online can do is help you to form business connections. You may not have as many connections as you would like if you’re a parent business owner – getting out to the typical functions and events is a challenge when you have kids and a business to juggle.

Networking online helps to bypass this by giving you a chance to connect with people online. You’ll be able to create meaningful and powerful connections with people that will help you to go far in the world of business.

Career Support 

Networking is great because it puts you in touch with a lot of people who are just like you in many ways. You can work with them to accomplish a lot of things, and this makes networking a useful resource. You can link up with other parent business owners, digital agencies, advertising companies, and other professionals. You can all work together to help each other, and it’s all thanks to networking that this is possible. The resources are more readily available when you’ve got a business who helps you to get things done, or even someone who provides advice for difficult tasks.

Meeting New People

 Networking helps you to meet like-minded people to form friendships and relationships with. You’ve got people who are actively trying to help you, and they’re in a similar position to you, so you can make friends with them. It is a win-win situation.

Final Thoughts 

So, to wrap this up, you’ve got a lot of different options when it comes to your experiences, and this is a good thing. We all want to be able to check out what’s on offer when it comes to our business connections, and networking is a vital part of running an enterprise. You make friends, meet new people, and discover that actually, you’re not as alone as you might think and there are people who are going to be just like you. You can build yourself both a network of professional contacts and a support network of friends, which is a good two-for-one deal.

Parents in Biz hub

Lidia Peto – Meet the parent behind the business


Lidia Peto – Meet the parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series!

In this series, you will get to the parent behind the business small business owners with a big heart.

Lidia Peto is a single parent to a teenage daughter; she has been a single parent since her daughter was two and a half. She supports women aged 35-55 to realise that they can still make their goals happen and that they are achievable. She is also a personal trainer do check out her Instagram page Lidia does class on there also. She is also a carer for her daughter, who has additional needs. Find out how she manages it all.

Website:  https://holisticfitnessandcoaching.co.uk/

Instagram: https://www.instagram.com/holistic_fitness_and_coaching/

Twitter: https://twitter.com/LidiaPeto

Facebook: https://www.facebook.com/lidiapeto1/

Salihah Agbaje – Meet the Parent behind the business


Salihah Agbaje – Meet the Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

This interview is with the Salihah Agbaje of  Spoken World Productions. Spoken World Productions is a Theatre in Education organisation that works with young people tackling social issues using a dramatic technique called socio-drama. They have been working with children at a range of primary schools, libraries and other educational establishments in London for nearly ten years and they love what they do!

Parents in Business Magazine Issue 12


Parents in Business Magazine Issue 12

Welcome to the 12th issue of the Parents in Business Magazine

Family, inspiration and business are the focus of this issue. Shona Chambers reviews the book – How to raise entrepreneurial kids. Kavin Wadhar and Salihah Agbaje have both written articles that cover children and their wellbeing. A recent report revealed that many families are navigating the rapidly changing digital world with little discussion or openness.  Rubbi Bhogal-Wood, a Social Media Educator, covers children and social media.

There’s never a perfect time to start a business, but even if there were, starting a business in the middle of the coronavirus pandemic probably wouldn’t qualify. Our special feature covers 6 inspirational parents who started a business during the pandemic.

We have interviews with Grace Trowbridge, Founder of Simply Noir, and Samantha Francis, a Positive Parenting and Relationship Specialist.

For many business people, achieving a profit is the main objective. However, some businesses have the main target to achieve a goal that benefits society. This is the goal of Laura Rana, Founder of Khushi Kantha. ‘Khushi Kantha’ means ‘Happy Blanket.’ Read about this social cause on page 26.

We have articles covering social media, brand activism, and so much more.

Whether you are thinking of starting a business or own a business, the Parents in Business Magazine offers the best advice to support you on your business journey.

SALIHAH AGBAJE

FOUNDER AND CREATIVE DIRECTOR AT SPOKEN WORLD PRODUCTIONS

Salihah is the founder and creative director at Spoken World Productions, a theatre in education organisation for children that specialises in providing physical and virtual Drama, movement and

mindfulness workshops to enhance confidence, creativity and much, much more.

www.spokenworldproductions.com

 

SHONA CHAMBERS

MARKETING CONSULTANT

Shona Chambers is a Marketing Consultant and owner of Shona Chambers Marketing, a Marketing Agency based in Nunhead near Peckham. Specialising in helping Small Business Owners and Freelancers with their Marketing.

*Photo credit Portrayed Photography

www.shonachambersmarketing.co.uk

 

AMY DOWNES

CONTENT PLANNING WIZARD 

Amy Downes is the Content Planning Wizard. A mum of two boys under 5 (yes, it’s chaos!), the social media coach is an expert at planning your posts to growing your audience, and she’s sharing the tricks you need to wave a magic wand over your social media pages.

www.contentplanningwizard.com

 

YOLANDA SISSING

FOUNDER OF SOCIAL MEDIA COMPANY PINKLEAF SOCIAL

Yolanda Sissing is a former journalist now founder of the social media company PinkLeaf Social. Born in South Africa and living in the UK, Yolanda has had her fair share of challenging stereotypes wrongfully attached to a particular version of who she is or who she is supposed to be. She hasn’t always worked in Social Media, but she has always had a passion for storytelling. Yoland is a serial volunteer, conscious parent, public speaker, budding pianist and a terrible cook.

www.pinkleafsocial.co.uk

 

KAVIN WADHAR

FOUNDER OF KIDCOACHAPP 

Kavin left an FTSE100 corporate role to pursue his passion. He has built KidCoachApp, which provides parents with hundreds of guided conversations for parents to get their kids talking, thinking and feeling – and building skills they will need to thrive. He lives in North London with his wife and 2 young children.

www.kidcoach.app

 

RUBBI BHOGAL-WOOD

SOCIAL MEDIA EDUCATOR 

Rubbi Bhogal-Wood is a social media educator and founder of Wild & Form Digital. With 20+ years of sales & marketing experience under her belt, working for the likes of Microsoft and Facebook partners, Rubbi knows social media and is the go-to expert educator in this field.

With a no jargon approach, Rubbi is known for her down-to-earth, solid social media advice that empowers audiences to grow their company, strengthen their school brand, or support their child in their social media habits. She works primarily with clients in the small business and education sectors.

www.wildandformdigital.com

 

1 2 3 35