Surviving the Challenges of running a business


Surviving the Challenges of running a business

Being a business owner has never been harder. There’s a lot of challenges that come from breaking away from the “rat race” and embracing a world without limits. For any business owner, the challenges that crop up can be tough to deal with on a regular basis.

Developing strategies for dealing with these challenges is key to success – overcoming hardship and growing as a person and a business owner. Let’s look at some strategies that can help you survive the challenges of running a business.

Prioritise

If you’re going to survive the everyday rigours of business ownership, you’ll want to learn how to prioritise work, especially if you’ve got a lot to deal with.

Ultimately, this means that you need to know how to delegate tasks. You have to pick the right things to do because otherwise, you just spend your entire day answering unimportant emails or filing. These admin tasks do need doing at some point, but they can’t take up a deadline.

Network

Networking is one of the best things you can do to try and overcome some of the challenges of being a business owner. You know how you build up a collection of friends to help you get through the difficult times? Well, you also need work friends, which is where networking comes into it.

As a business owner, you don’t get a lot of opportunities to make friends at work, so you should definitely network where you can. It’ll make a big difference if you can find people who are willing to put the time in to help you through the tough times.

Routine

Surviving life as an entrepreneur sometimes can be hard. It’s easy to get lonely and to find yourself wondering where you should be, who you should be connecting with, and where you’re going.

You need a routine to make sure that this isn’t the case. You need something to anchor yourself, to stay grounded and focused. This can take many forms. Some people choose to exercise, which has a lot of health and mental benefits.

Others cultivate an everyday routine that helps to keep them focused. They create ways to manage their time effectively, and this gives them the potential to do great things even if they’re working remotely. You have to find what makes you focused and centred and use that to move forward.

Final Thoughts

It’s hard to stay optimistic and survive as a business owner. However, you can get ahead and do great things if you take the time to experiment with what’s on offer in regards to building ways to cope with things. You need to find what works for you and really experiment with what’s available. How you deal with the hardships of life is on you, but it’s good to have a support network, and it’s good to connect with people. You don’t necessarily have to go it alone, so it might be worth looking into ways to do things with the support of others!

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The 3 Reasons a Marriage Breaks Down According to Marriage Counsellors


The 3 Reasons a Marriage Breaks Down According to Marriage Counsellors

Something that seemed good in the beginning can quickly turn into something that seems irretrievable. We are, of course, talking about problems in a marriage. Both parties have stopped talking and are just carrying on as if everything is okay when it is anything but. This might be for the sake of the children or to try and deny what is happening. In truth, a couple is growing further apart. They are just existing and neither is happy.

So, this article will consider the reasons why a marriage breaks down so that we can better understand it. This will help us and combined with Marriage Counseling, allow us to prevent the divorce and learn to love and appreciate each other as we once did. What has changed? We are the same people at heart. Wanting different things is only really about compromise and allowing each other their own space when they need it.

Lack of Communication

Marriages are in danger of breaking down when either side stops talking. To listen to each other is to understand things from the other’s point of view and so put ourselves in a position to compromise where needed. Also, by not talking, we are “burying our head in the sand” or “not waking up and smelling the coffee,” as the expressions go. This is all about pretending that nothing is wrong when there is. We do not want to believe that a marriage we have been in for years, or perhaps only a matter of months, is about to break down when in the beginning things were so wonderful. We must have been because we have the happy pictures to prove it. Those from outside the church with the confetti and a whole album of beach photos showing us relaxing and having fun on our honeymoon.

Let’s remember those again for a minute and then start talking to each other about why things are different now than they used to be. If we make that comparison then we can start to work out how to improve things so that we return to those happy times again. Whatever else is going on, the happiness is for us to share and grab as much of as we can.

Stopped Enjoying Things Together

Marriage works best when we do not individualize our activities entirely. Okay, it is good to have our hobbies that involve meeting our own set of friends, but equally, we should have some “together time”. Quality time, as some families will call it.

It is good to think of some activities that both individuals in a marriage can enjoy. This is easier when you have children, but when just a couple, this can simply be getting together socially with friends as a couple. Is there a sport that you could play together, such as tennis? It could, for example, end up the ultimate double’s partnership. Then, meeting up regularly could be made easier by getting together with perhaps the couple from next door, who may even be going through the same marriage problems behind closed doors. It could be a case of both couples benefitting from the marriage-saving experience. The Love-40 on the tennis court need not be a bad thing when against us as the server, it could turn into rekindled love once back at home.

Talking through things with a marriage counsellor, as a person who will listen, can provide lots of ideas for activities that couples can take part in together and enjoy. To enjoy the activity is to begin to enjoy each other’s company again. A good marriage is part physical attraction and part being able to tolerate one another, whatever their ways and habits. There will, of course, be something about everyone that annoys us, but there needs to be some give and take to get over it. Perhaps some habits have developed in later life which are annoying us. It is just a case of effective communication, as mentioned above, to resolve these.

The Romance Has Gone

Many marriages started through romance and so may only continue through it. Aging years should not be a barrier to romance as there are lots of romantic gestures that will still work. It is about making the effort on both sides to be romantic when it does not come naturally anymore. A relationship can quickly become stale and need some excitement or variety injected back into it.

So, what can we do to be more romantic? Well, you cannot beat the old methods many would say. This would mean buying a present such as flowers or chocolates and not just on special occasions, but at other times of the year too. Then, it is more of a surprise rather than something expected by tradition. Surprise is often associated with romance because you did something thoughtful that the other person was not expecting.

Romance very often has to be arranged and cannot be just spontaneous. So, time could be spent thinking the romantic gesture out. This will be a pleasant time too, just thinking about it. Then imagine both parties with a smile on their face planning a romantic gesture for the other. As long as it does not work out at the same time on the same day, it will be fine. Although, that would be quite funny and bring a smile that would last for a long time.

So, we are wishing you well if you are in this position. Think about what has been said above and look to enlist the help of a marriage counsellor. How can things not be salvageable when there was love, appreciation, and tolerance of one another existing in the first place?

 

Parents in Biz hub

3 Things Which Make an Online Store Successful


3 Things Which Make an Online Store Successful

When selling products online, the key is to have a good website. What we mean by that is one that attracts attention as easily as it is found. Also, one that is easy to use and interactive, as this can help to make everything as easy as possible for its online user.

So, let us consider the things that places such as this Website Design Brisbane company will offer to enable us to sell more effectively online, in Australia, and elsewhere.

Graphic Design

Effective graphic design is all about transforming the information on a company’s website so that it is not only easy to read but communicates, with a strong message, details about a company’s products and branding. It is what makes a website attractive and increases the awareness of a website in the wider community and globally. It is an investment to have a good website and will pay a company many times over when it works well.

An online brand should be instantly recognisable, just like a high street shop sign is. This means using colours that are expected and familiar about a brand on its home page. Then, you may want to think about including a readable font. But then, not just using text to relay a message, but also making use of both still and moving images because they will be more attractive, memorable, and useful, as a selling tool.

Functional Websites

A website needs to be user-friendly. Users can be taken to other places by hovering and using buttons and links. If you decide to take it a step further, interactive videos can immerse viewers in the products a company offers and then take that potential customer to the checkout to buy the product, and all while the video is still playing and the attention has been grabbed.

Interactive videos are also a wonderful way of obtaining feedback from the person that has just viewed the video. As a company, you want to know that you are doing all you can to attract buyers rather than put them off, and it is the buyers that will tell you. Of course, by hiring a professional team of website designers, you have the advantage of all their experience in how customers have benefitted from the different websites that they have designed for a range of businesses over the years.

Digital Marketing

It pays to invest in digital marketing because unless someone finds your website, it is a waste of effort to have produced that attractive and interactive website. Techniques will be used which help a website to achieve one of the top positions in a search list that is keyword initiated.

SEO, standing for Search Engine Optimization, uses organic searches to produce results. It will accelerate a company’s website to the top of the list. The last thing any online buyer wants to do is to scroll through multitudes of lists to find their suitable company. They do not have to, generally, because there will always be a competitor a step ahead who will have adopted digital marketing and gained that upper edge. It is these first few websites in a list that customers will take note of and buy from. This will likely be because it sends out the message that they are the most popular companies and the ones to deal with because they have that sense of recommendation about them.

An alternative to SEO is PPC, standing for Pay Per Click. This simply means that a company will pay for each of their adverts that are clicked on. Generally, this will help achieve better rankings over a shorter period in return, whereas SEO is a longer-term strategy. Both become very effective strategies, however. If making a further comparison, PPC will put you slightly higher up in a search list than SEO, but there is not much in it.

In conclusion, to make an online store effective and successful, website designers and developers that you hire will, in Brisbane and other parts of the world, consider the look of your website, how it functions for users, and continue to help a business by devising and maintaining digital marketing strategies that work. That is, they increase visibility, which in turn will increase sales and grow a company to new heights.

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3 Things You Should Outsource For Your Small Business


3 Things You Should Outsource For Your Small Business

So, if you’re a small business, then you do have to think about outsourcing. There are a lot of different things that a small business has to do in order to survive, but it can be more financially sensible and efficient to outsource them.

Outsourcing is a good idea because it bridges the gap between what you can do and the skills that you need to keep your business running. So, if you’re not good at a particular side of the business, outsourcing it can resolve that issue and give you the freedom to concentrate on more important matters. With that being said, let’s take a look at three things that you should outsource if you are a small business.

Bookkeeping 

Bookkeeping is the accounts. So, the financial side of your business, with regards to expenditure, profits, costs, this all goes into the bookkeeping. You have to be good with numbers to be a bookkeeper, but if you’re not, then it’s just going to be a stressful exercise every time you sit down to balance the books.

Outsourcing your bookkeeping can be a good way to make sure that the numbers add up, which is important for tax and financial matters, but at the same time, it also means that you don’t have to stress about making sure that the calculations are correct or that you have recorded everything properly.

Marketing 

Even small businesses have to think about marketing from time to time. It’s quite important to be able to properly market your business and its services to the general public, and if you don’t understand how marketing works, you aren’t going to do this very effectively.

Outsourcing marketing responsibilities to a dedicated company will give you the confidence that you need to make sure that people continue to view your company, that you have an active presence online, and that any marketing campaign you do design, regardless of how small, is an effective one.

Translation Services

It is not exceptionally common for a small business to require translation services, but if you do happen to need them, which does happen, it makes more sense to outsource them than to try and do it yourself.

Translating the contents of your business into another language is a difficult task, and you will probably make some critical mistakes if you are not conversationally fluent in that language. Outsourcing to a translation company will prevent you from mucking it up prior to selling to other countries.

Final Thoughts 

Outsourcing can be a very valuable resource for any company that wants to be able to cut costs and not have to invest in massive scale changes. If you are a smaller company, it’s just easier, in the long run, to turn these responsibilities over to professionals. It will save you time, money, and stress, because you won’t have to worry if your skill set is up for the task.

Parents in Biz hub

SEO Marketing: What Are The Benefits?


SEO Marketing: What Are The Benefits?

Technology is growing with every passing day, and it doesn’t show any signs of slowing down any time soon. With this revelation in technology comes improved strategies that can help businesses succeed in the online world. Without this type of exposure, the likelihood of reaching a diverse target audience is near to impossible.

But it doesn’t have to be this way. With the help of a professional SEO Company in Houston, you will be able create a marketing strategy that allows you to succeed in the ever-changing online world. Because there are so many possibilities out there, let us waste no more time in discovering how SEO marketing can make our business the success we always knew it could be.

Establishes Brand Awareness

Put simply, if you don’t have brand awareness, it can be very hard for potential customers to know that you and your business exist. When this happens, the chances of you generating profit and sales is extremely unlikely, putting you further behind your competitors. However, if you were to introduce the idea of search engine optimization to your website, this strategy can help to make sure that your product or service can be found by anyone who is searching through the search engines. Because SEO can also improve your ranking, once you find yourselves at the top of the searches, your business will be hard to miss and everyone will be coming to you when they have a certain need.

In turn, this can do wonders for your brand awareness.

Higher Conversion Rate

Because search engine optimization has the primary aim of improving the quality and quantity of traffic that a website has, if your site has maintained a decent ranking on the likes of Google, for example, it is guaranteed that you can achieve a high conversion rate. The more time you have spent on that top spot, the more likely you will be at being able to promote your website to your specific target market. The more familiar they become with you and your brand, the better chance you have of gaining their attention than your competitors, which is a win-win situation when you think about it.

Ensures Your Site is Mobile-Friendly

How many of you have visited a site that doesn’t work well on your mobile phone? It can be annoying and it could be the difference between a customer using your business or not, so you need to make sure that it caters to every need. Because SEO has the ability to improve your user experience, it could also have an impact on where your website ranks in the search engines. If you only take one thing from this is that the more user friendly your website is, as well as it being easier to navigate, you will find that more people will decide to choose your business over the rest. Though it may seem like a small thing, it actually has the potential to make the biggest difference.

Long-Term Marketing Strategy

For some businesses, it can be hard to find a marketing strategy that works. It can take a lot of trial and error. But one strategy that is always guaranteed to provide you with results is search engine optimization. The internet is growing. More businesses are now making the decision to advertise their services online, so the need to make sure that you stand out as much as possible has never been more important. If your SEO marketing strategy is good enough, which it will be if you have enlisted the help of a professional company, you could find yourself at the top of the page rankings for months at a time. Do you know how many customers you can get during this time frame? It can be a lot, and this could help with your success in the long run.

So, this strategy is definitely something to consider for the long term.

Over the years, the idea of search engine optimization has grown in popularity. To many businesses, it can now be classed as the go-to marketing strategy to help drive their business forward, and many should be encouraged to do the same too, especially if you want to start seeing beneficial results.

Parents in Biz hub

 

Ela Teague – Meet the Parent behind the business


Ela Teague – Meet the Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

Ela is a mother of two, and from a young age, she loved cooking. Ela was a secondary school teacher for 18 years, teaching computer science. Cooking for her has always been a real passion for Ela, and coming from an Indian Gujarati household, eating was just as important.

The joy of feeding people great food gives her is why she wants to share her passion for food with you. Whether you want to enjoy a group or private class, the aim is the same she wants you to leave happy and confident that you can recreate the dishes yourself.

Cook Eat Joy

Website:  www.cookeatjoy.co.uk

Instagram: www.instagram.com/cook.eat.joy

Facebook: www.facebook.com/CookEatJoyCookeryClasses

Vanessa Afful – Meet the Parent behind the business


Vanessa Afful – Meet the Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

Vanessa is a mother of 1 and comes from a marketing and PR background. The Made by Pure Hands brand was created by Vanessa. Initially set up as a natural beauty range, her love of holistic therapies encouraged her to branch out into Aromatherapy and Massage.

Essential oils and natural products are at the heart of the business; the aim is to improve wellbeing by treating every client as an individual and tailor-making each treatment or product to your needs.  We work on a holistic level – mind, body and soul.

Made by Pure Hands

Website:  www.madebypurehands.com

Instagram: www.instagram.com/mbpharomatherapy

Facebook: www.facebook.com/mbpharomatherapy

Twitter: www.twitter.com/madebypurehands

Parents in Business Magazine Issue 13


Parents in Business Magazine Issue 13

Welcome to the 13th issue of the Parents in Business Magazine

Summer is here, and as quick as you can blink, the children will be breaking up from school. In this issue, we have an article on learning through play supporting children to explore, be imaginative and creative. There are many ways that you can implement learning through play at home. However, where do you start? Nichole Hughes has you covered on page 4.

Shona Chambers reviews How To Fix Meetings by Graham Allcott and Hayley Watts. On page 8 Jennie Brown shares her Success Story

We have interviews with Grace Abell, Designer and Studio Owner of Abell Design. Duncan Grierson, the Founder of Clim8, who is passionate about tackling climate change and Charlotte Olivier, the Co-owner of Napton Cidery.

Can success make you lose friends? Grace Francis answers that question on page 13. We shine the Small Business Spotlight on CeCe & Me, a mobile kid’s shoe shop based in South West London.

Discover what wellbeing looks like, what it means and how you can achieve it. We have a Special Feature on overcoming imposter syndrome 4 parents share their experience.

JENNIE BROWN

BARRE INSTRUCTOR

Jennie is a barre instructor, food enthusiast, women’s advocate, mental health ambassador, girl boss, wife and mother of four.

*Photo credit Sophie Mitchell Photography

www.meetyouatthebarre.com

 

 SHONA CHAMBERS

MARKETING CONSULTANT

Shona Chambers is a Marketing Consultant and owner of Shona Chambers Marketing, a Marketing Agency based in Nunhead near Peckham. Specialising in helping Small Business Owners and Freelancers with their Marketing.

*Photo credit Portrayed Photography

www.shonachambersmarketing.co.uk

 

 GRACE FRANCIS

GRACE FOUNDER OF DRAMED

Grace Francis, with a background as an actress, performing in theatres ranging from the Battersea Arts Centre to The National Theatre. On Channel 4 and again on BBC. In 2019 Grace founded DramEd, a creative education company, which delivers pre-school clubs and schools workshops to advance education and nurture the development of young children through Performing Arts. From the stage to your classroom, DramEd prides themselves on being a company of highly skilled performers who turn everyday learning into a magical adventure.

www.dramed.co.uk

 

NICHOLE HUGHES

TEACHER, PRESCHOOL & RECEPTION SPECIALIST

Nichole Hughes is a qualified primary school teacher with 10 years experience. She specialises in Preschool and Reception education, with a passion for Early Years and learning through play. She works with parents by providing tutoring sessions, bespoke consultations and preparing your child for Reception.

www.mummyandtrainers.co.uk

JESSICA WALL

COGNITIVE BEHAVIOURAL AND NLP MASTER COACH

Jess Wall is a Cognitive Behavioural and NLP master coach, specialising in children and families.  She works to ensure that every cog in the family machine is working smoothly to ensure that everything runs together.  Through her techniques she helps to uncover the unconscious blocks which face us all at times and in doing so, she helps her clients create new choice of behaviour and thought which, of course, results in more contentment and fulfilment throughout the whole family.

www.breakingdownwalls.co.uk

READ ISSUE 13 HERE

 

Michelle Molyneux– Meet the Parent behind the business


Michelle Molyneux– Meet the Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

Michelle Molyneux is the founder of MJM Virtual Solutions she is a mother of 1. Michelle is a qualified ex-teacher with over 20 years of experience in administration, education and health and social care. As a result, Michelle has extensive knowledge of the sectors, regulations, OFSTED, CQC, and GDPR.

 

Michelle Molyneux

Website:  www.mjmvirtualsolutions.com

Instagram: www.instagram.com/mjmvirtualsolutions

Facebook: www.facebook.com/mjmsolutions1

Twitter: www.twitter.com/mjmsolutions1

Nadene Martin – Meet the Parent behind the business


Nadene Martin – Meet the Parent behind the business

Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.

Nadene Martin is the founder of Format Service and Voices of Autism. Format Services is a Virtual Assistant Company taking care of all of your administration needs. One of Nadene’s children has autism and she recently published a book called Awesome Super Duper Me.

Format Services

Website:  https://www.formatservices.co.uk/

Instagram: https://www.instagram.com/formatservices/?hl=en

Facebook: https://www.facebook.com/formatservices

LinkedIn: https://www.linkedin.com/in/formatservices

Voices of Autism

Website:  http://voicesforautism.co.uk/

Instagram: https://www.instagram.com/voicesforautism/?hl=en

Facebook: https://www.facebook.com/voicesforautism.co.uk/

Awesome Super Duper Me available on Amazon https://www.amazon.co.uk/Awesome-Super-Duper-Me/dp/1527286118

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