Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series!
In this series, you will get to the parent behind the business small business owners with a big heart.
Shona is a freelance marketing consultant based in London. Shona works with small business owners and corporates. Shona is a mother of two and is also an author. Listen in and get to know the parent behind the business.
Networking online can be something of a challenge if you’re not sure of what to do and how to do it. That’s why you need to take the time to really put the effort in when it comes to networking online and to learn how to make the best choices possible.
Networking online can have a lot of great benefits, because you meet incredible people. As a parent business owner, you’re not likely to go out as much to official networking conferences and the like, so these benefits will be especially appealing.
Forging Business Connections
One of the best things that networking online can do is help you to form business connections. You may not have as many connections as you would like if you’re a parent business owner – getting out to the typical functions and events is a challenge when you have kids and a business to juggle.
Networking online helps to bypass this by giving you a chance to connect with people online. You’ll be able to create meaningful and powerful connections with people that will help you to go far in the world of business.
Networking is great because it puts you in touch with a lot of people who are just like you in many ways. You can work with them to accomplish a lot of things, and this makes networking a useful resource. You can link up with other parent business owners, digital agencies, advertising companies, and other professionals. You can all work together to help each other, and it’s all thanks to networking that this is possible. The resources are more readily available when you’ve got a business who helps you to get things done, or even someone who provides advice for difficult tasks.
Meeting New People
Networking helps you to meet like-minded people to form friendships and relationships with. You’ve got people who are actively trying to help you, and they’re in a similar position to you, so you can make friends with them. It is a win-win situation.
So, to wrap this up, you’ve got a lot of different options when it comes to your experiences, and this is a good thing. We all want to be able to check out what’s on offer when it comes to our business connections, and networking is a vital part of running an enterprise. You make friends, meet new people, and discover that actually, you’re not as alone as you might think and there are people who are going to be just like you. You can build yourself both a network of professional contacts and a support network of friends, which is a good two-for-one deal.
Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series!
In this series, you will get to the parent behind the business small business owners with a big heart.
Lidia Peto is a single parent to a teenage daughter; she has been a single parent since her daughter was two and a half. She supports women aged 35-55 to realise that they can still make their goals happen and that they are achievable. She is also a personal trainer do check out her Instagram page Lidia does class on there also. She is also a carer for her daughter, who has additional needs. Find out how she manages it all.
Welcome to the Parents in Biz Inspirational Parent Business Owners Interview Series! In this series, you will get to the parent behind the business small business owners with a big heart.
This interview is with the Salihah Agbaje of Spoken World Productions. Spoken World Productions is a Theatre in Education organisation that works with young people tackling social issues using a dramatic technique called socio-drama. They have been working with children at a range of primary schools, libraries and other educational establishments in London for nearly ten years and they love what they do!
Welcome to the 12th issue of the Parents in Business Magazine
Family, inspiration and business are the focus of this issue. Shona Chambers reviews the book – How to raise entrepreneurial kids. Kavin Wadhar and Salihah Agbaje have both written articles that cover children and their wellbeing. A recent report revealed that many families are navigating the rapidly changing digital world with little discussion or openness. Rubbi Bhogal-Wood, a Social Media Educator, covers children and social media.
There’s never a perfect time to start a business, but even if there were, starting a business in the middle of the coronavirus pandemic probably wouldn’t qualify. Our special feature covers 6 inspirational parents who started a business during the pandemic.
We have interviews with Grace Trowbridge, Founder of Simply Noir, and Samantha Francis, a Positive Parenting and Relationship Specialist.
For many business people, achieving a profit is the main objective. However, some businesses have the main target to achieve a goal that benefits society. This is the goal of Laura Rana, Founder of Khushi Kantha. ‘Khushi Kantha’ means ‘Happy Blanket.’ Read about this social cause on page 26.
We have articles covering social media, brand activism, and so much more.
Whether you are thinking of starting a business or own a business, the Parents in Business Magazine offers the best advice to support you on your business journey.
FOUNDER AND CREATIVE DIRECTOR AT SPOKEN WORLD PRODUCTIONS
Salihah is the founder and creative director at Spoken World Productions, a theatre in education organisation for children that specialises in providing physical and virtual Drama, movement and
mindfulness workshops to enhance confidence, creativity and much, much more.
Shona Chambers is a Marketing Consultant and owner of Shona Chambers Marketing, a Marketing Agency based in Nunhead near Peckham. Specialising in helping Small Business Owners and Freelancers with their Marketing.
Amy Downes is the Content Planning Wizard. A mum of two boys under 5 (yes, it’s chaos!), the social media coach is an expert at planning your posts to growing your audience, and she’s sharing the tricks you need to wave a magic wand over your social media pages.
Yolanda Sissing is a former journalist now founder of the social media company PinkLeaf Social. Born in South Africa and living in the UK, Yolanda has had her fair share of challenging stereotypes wrongfully attached to a particular version of who she is or who she is supposed to be. She hasn’t always worked in Social Media, but she has always had a passion for storytelling. Yoland is a serial volunteer, conscious parent, public speaker, budding pianist and a terrible cook.
Kavin left an FTSE100 corporate role to pursue his passion. He has built KidCoachApp, which provides parents with hundreds of guided conversations for parents to get their kids talking, thinking and feeling – and building skills they will need to thrive. He lives in North London with his wife and 2 young children.
Rubbi Bhogal-Wood is a social media educator and founder of Wild & Form Digital. With 20+ years of sales & marketing experience under her belt, working for the likes of Microsoft and Facebook partners, Rubbi knows social media and is the go-to expert educator in this field.
With a no jargon approach, Rubbi is known for her down-to-earth, solid social media advice that empowers audiences to grow their company, strengthen their school brand, or support their child in their social media habits. She works primarily with clients in the small business and education sectors.
As a parent business owner, splitting your time between work and home will be tricky. The situation is even more challenging when in a lot of cases, work is home. Staying productive can be a major headache in this arena because you’re trying to keep your focus on your work and not on whether or not the living room needs cleaning. Let’s take a look at some top tips for productivity.
It’s easy to lose an entire day doing meaningless tasks. Okay, so there might not be a meaningless task, so to speak, but there are lots of small things, like reading emails, that can do nothing but take up your time that should be spent on the big stuff.
You need to make sure that you are spending your time doing the important stuff. If there’s a big task that you need to get done, it needs to be the priority. Don’t waste your energy and the day doing smaller things because this won’t be a good way to increase productivity. Instead, focus on critical tasks that need immediate attention.
Take Regular Breaks
One of the biggest roadblocks in the path to productivity is a lack of motivation and concentration. This can come from prolonged periods of sitting around doing the same old thing, over and over with no breaks. These types of days are all too common if you choose not to step away from time to time, and your productivity suffers for it.
When all is said and done, you need to make sure that you’re taking regular breaks every day. This means that you can relax, unwind, and come back at things with a fresh perspective. That’s great for productivity.
Get Good Work-Life Harmony
If you’re going to do well at work, you need to make sure that you get a proper work-life balance. This can be a chore to maintain, especially if you’re just coming out of one room in the house and being a parent again.
I understand how difficult it can be. Take the time to put aside an hour for yourself if you can manage it. Yes, it is a challenge and will often seem like a futile endeavour. But you need to be able to put aside space for yourself, otherwise, everything blurs into one, and you lose sight of productivity.
So when it comes to trying to maintain productivity on a regular basis, it is important to try and keep a positive work-life harmony and to be kind to yourself above all else. Remember that no one is 100% productive all the time. It just doesn’t work as a practice. Instead, you need to be accepting of your own limitations and remember that you’re just as human as the rest of us. There is no shame in not always being on the ball.
Keeping employees happy is essential for any business if they want good productivity. However, for small businesses, it is particularly important. After all, low morale can spread fast in a business that only employs a few people. Sadly, in turn, this can have a very negative impact on the way your business performs. The good news is there are some tactics you can use to keep your small business’s employees as happy as possible. Read on to find out what they are.
Many businesses have the belief that if an employee receives rewards, that’s enough for doing their job. However, those with this attitude are missing out on valuable ways to keep their workers engaged and motivated. Instead, consider offering perks for jobs well done and at times of increased stress, as a little goodwill gesture can go a long way when things are tough.
The most common type of perk to offer an employee is a bonus. This usually works by giving them a percentage of the sales they contribute to. However, bonus schemes are not always the best approach, especially in smaller businesses.
Instead, why not consider introducing other perks such as gym membership, additional paid holidays, and even gift packages. Indeed, such perks can often be much cheaper than running a bonus scheme, as there are corporate discounts available, yet still be just as effective.
If you are under the belief that your employees are working for the love of their job, you may need to get back in touch with reality. After all, no matter how meaningful the job, it’s unlikely they would do it for free, as everyone has bills to pay!
That is why if you want your workers to be as productive as possible, you need to make sure you deal with pay and raises right.
This means you need to prioritize paying a good base wage to begin with. Make sure payments are always on time as well, as it can cause employees a considerable amount of stress if their salaries are late. Indeed, you may wish to outsource your payroll to ensure this happens. Something that can be particularly useful for a small business, already overstretched by the demands on their time.
Finally, don’t forget that to stay motivated, you will need to offer a regular wage increase review. Linking performance and specific goals to pay rises can help you get the best for your business while ensuring your workers are happy too.
Last of all, if you want your employees to remain happy, you must encourage a good work-life balance. Of course, to be able to do this, you have to understand that work is not the only priority in their lives, something that small business owners sometimes struggle with.
Flexi-time is a good place to start here, as it offers excellent maternity and paternity packages and the chance to earn extra paid holidays. All of which can help people better balance their work and life commitment and so be much happier and more productive overall.
Small business owners often have the toughest challenge of all entrepreneurs. They lack the large budget available to larger enterprises, and this means they need to be creative.
As a result of a limited budget and resources, small business owners need to control as much of their business as possible. Many companies are, therefore, doing a lot of everyday tasks for themselves. We are going to be taking a look at why small enterprises are doing things for themselves to try and shed some light on the situation.
If you’ve decided to cover your social media, marketing or PR, then it is possibly down to cost. Many companies cannot justify outsourcing these tasks because the scale of the organisation doesn’t allow for it. Therefore, it is very common for a small organisation to perform these tasks for themselves and cut down on costs.
Control Over Their World
For a lot of smaller businesses, control can be a big part of why they choose to do their Facebook adverts, Google AdWords, and other things. From the perspective of a smaller business, it would go something like this. You’ve only got a finite number of resources and money to spend on marketing, social media and the like. Therefore, some people feel more comfortable doing these things for themselves than leaving it in the hands of another company. If you only have one shot at making things right, then it’s often best to do it for yourself.
If you’ve researched the campaign you’re running, and you’ve done all you can, then there’s no question on why you’d want to do it for yourself. You can monitor the campaign at any point, interact with customers and supply crucial information to interested parties. It’s one of the most important things that you can do as a business because you’re keeping the closest possible watch on your advertising.
For some companies, doing things for themselves is a sign of independence. It’s all about making sure that whatever they do, they do for themselves. Call it a matter of pride if you like, but it’s all about being independent and in control of their business. They often feel a real sense of pride and accomplishment when they do things for themselves, and so they will actively try and do their social media or adverts.
All in all, these are just a few of the different reasons why people choose to do things for themselves when they’re in a small business. It’s easy to feel like you’re getting somewhere by spending a lot of money and getting people to do things for you. However, this isn’t always the best course of action. As a smaller business, there’s not always the facilities to make sure that professionals handle things, so people have to do their own marketing or PR. It’s almost always a more cost-effective measure, and this is why so many choose to do things for themselves. You’re going to save money, and in a smaller businesses, it makes all the difference.
If you see caring for the environment as part of your personal values and business values, you should be taking the right steps to make your business sustainable. A business that uses sustainable practices contributes to protecting the planet, and it also helps you to better sustain your business. You’ll have less worry about shortages of certain supplies, and you can save money by being sustainable too. Your customers will also appreciate you taking steps to be greener. If you want to express your values through your business, you need a plan to become more sustainable. Try these tips to make it possible.
Set Sustainable Goals
Whenever you want to make a change in your business, especially a long-term or permanent change, you need to set a goal. Goals help to ensure that your business is working towards something solid. Instead of having a nebulous goal like “be more sustainable”, you need to set goals that you can measure so you know when you’ve achieved them. For example, you might set a goal to reduce your waste by 20% or to switch to using only sustainable materials in your products. Once you’ve set your goals, you can create a plan to meet them.
Engage Your Employees
If you want to make your business more sustainable, you need to get your employees to participate. You need their co-operation if you want to be able to commit to your sustainable goals. When you get your employees on board, you can also assign different people to be in charge of certain goals too. Someone might be the advocate for recycling in the workplace, or someone else might be in charge of helping to reduce energy usage in the office. Your employees need to care about helping the environment too and share your values, but it doesn’t hurt to offer other incentives.
Cut Down on Waste
Waste can be a big problem for many businesses, but there are lots of ways to reduce it. You can choose to use products that produce less waste when buying supplies. On the FuelBox website, you can find out about how using fuel boxes reduces your waste compared to using jerry cans, making your business more eco-friendly. You can also find ways to recycle and reuse waste products from the manufacturing process. For example, some food and drink companies might send their waste products to farms to be used as animal feed or fertiliser.
Work with Sustainable Partners
It’s not just your business that should be sustainable. If you take steps to be more sustainable, but you’re working with other businesses that don’t do the same, it could look like your business doesn’t take your values too seriously. It’s important to try and find suppliers and other partners who are also committed to a more sustainable future. It’s not always easy to do, but it’s worth it to take another step in your journey to create a sustainable business.
Working towards a sustainable business is a great way to express your values and make your business look good at the same time.
As a business owner, you might think you don’t have time to keep a journal. However, this simple exercise can actually have quite a few benefits, as documenting your thoughts and feelings on a regular basis can have results that you probably didn’t consider.
Journaling is something that a lot of people do for a multitude of reasons. Whether it is to capture their thoughts on paper or keep a record of what goes on every day, many people use a journal on a regular basis. Let’s take a look at three benefits of journaling that you should probably keep in mind.
You probably don’t have a lot of time to be mindful. It’s a very stressful, complicated world, and if you aren’t as mindful as you could be, you may struggle in the long term to really connect with yourself and think about your thoughts and feelings.
Using a journal can be a good way to try and reconnect with yourself and practice mindfulness. When you’re committing your thoughts, feelings, and concepts to paper, you start to become more mindful of yourself and the way that you live.
Reflection and Contemplation
Reflection and contemplation is the best way to make the most out of a journal experience. When you have to sit down and commit your thoughts to paper, you really start to think about everything you do, and it really helps you gain a new perspective.
A constantly evolving outlook on life is key for anybody, especially parent business owners, who are battling lots of pressure and constant struggles to split the time evenly. Journaling might help you to realise that you have put your relationship with your family on the back burner, or that you’re not putting enough to a project.
Time To Yourself
As a parent business owner, you probably don’t have a lot of time for yourself these days. You may struggle to get five minutes alone to think about life and relax. Taking the time to write in a journal can give you that brief pause that you’ve been looking for.
Set aside 20 minutes every day, and you’ll soon realise that you can easily build in a routine of taking time for yourself and writing in a journal. Not only are you getting the chance to contemplate and reflect, but you are also allowing yourself time to relax, decompress, and think about what is that you want to do with your life.
In conclusion, journaling is something that a lot of people do to great success, it has many different benefits to it, and it’s easy to get involved with multiple different options. If you take the time to experiment with what’s on offer when it comes to journaling, you’ll soon see that you have a lot of different benefits available to you. You’ll want to be able to unwind, relax and reflect. No one’s doubting that, and you can easily do so thanks to the magic of a good journal session.
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