Best Ways to Get a Creative Web Design
As designers, web developers, thinkers, and marketers we make choices based on the understanding of our target customers. Starting up a web design project is one of the hardest parts as it is to pile up the ideas that are swimming in the head and then give it a final look. Many parts are going on such as there are clients with high expectations to get the project done in the best way. A web design project is not a simple design that can be designed in few stages rather it is a complex process and involves multiple stages. The initial phase of a website design is to identify a goal, scope, wireframe, UI design and web content that further leads to testing to make sure if all the parts are in line and functioning well.
Design with a Visual Hierarchy in Mind:
With multiple screens such as desktops, computer screens, and smartphone and evolving technology, a professional website designer’s job is to make the design look the same and well on all screen sizes. You only have a few seconds to grab someone’s attention and tell them what your site is about and if your website does not have a clear and listed hierarchy of your information, then the user will eventually switch off from your site. Creating a clear hierarchy of information with adequate colors, content and page layout, you gain your user’s attention, and the website becomes a clear and a neat digestible piece of content.
Create Unique And Easy Web Content:
Readability measures how easy it is for people to recognize words, sentences, and phrases. The web content is supposed to be readable and informative, so the readers can grasp the required information they need.
Tips to Improve Readability
- Don’t let your reader struggle with reading your content. The best rule of thumb is to keep the body text 16pt to make it readable.
- Feel free to play with colors and add contrast to the page to make the content readable.
- Try using not more than two fonts in the content. Even if you are using too many fonts in the content, make sure to have a harmonious effect and not a cluttered one.
Keep Easy Navigation:
Your website supposedly is not a treasure hunt where your visitors will wander. A website with good navigation helps the search engine to index your site and makes it readable for the users and thus improves the user experience.
Tips for Better Navigation:
- Add the link to your homepage on your logo design for user’s convenience.
- Work on your footer and add all important links there.
Role of Analytics:
The best way to check if the website is doing its job or not is to monitor its functioning. The final design should include functionality to gauge key indicators such as traffic, goals, and conversions. Your analytics will tell you how visitors are navigating your site and you can also track your performance goals, conversions, and other similar metrics.
SEO Savvy & Security:
When designing a website, do not ignore the power of optimising your site for search engines along with humans. Create fresh and unique content, add all important SEO tags and prepare your site for search engines. If you are not familiar with SEO it’s worth considering hiring a digital marketing agency like Whitehat SEO who specialise in marketing automation, SEO and PPC. When you are putting in efforts of creating an SEO and mobile optimised website, then do not compromise on security. Get SSL (Secure Sockets Layer) as it creates an encrypted path for the user’s information and protects user data.
In a nutshell,
Never stop looking for inspiration, always looks up for ideas to improve your website’s efficiency. Remember that users are looking for the least resistant way to accomplish their task, so, simply don’t make them think. Bring in all your creativity when it comes to visual design. You may use colors that reflect your brand and blend it with different font combinations and make sure to check the functionality of your website along with the creative visual design.
Loius Martin is a Digital Marketing Manager at Invictus Studio. He has been transforming businesses into brands by connecting all the dots of branding. With a passion for writing, he has covered major areas of marketing and design.