4 Benefits of Listing Your Business on a Directory


4 Benefits of Listing Your Business on a Directory

The benefits of online business directories are often not widely understood. However, this is a valuable marketing/brand building tool that can offer a good return on any cost to the small business owner. So, before you write them off as ‘just the yellow pages online’, let’s look at what a listing can do for your company.

  1. Improving Your Visibility

Increasing your visibility is a crucial target for any business, but when you are a solopreneur or small operation, this can be difficult, making opening as many channels as possible necessary. Online directories will return every listing relevant to the customer search. In addition, they usually offer sorting facilities, so if local traffic is critical to you, a listing will help. One thing to note is that you will automatically be added to others when you are listed in one directory. This is brilliant – provided you check your listings to ensure they are pulling the correct information.

Business directory

  1. Boosting Your SEO

We often talk about the importance of search engine optimisation, and again this can seem like a minefield to the small business owner. So, any quick assists are well worth taking advantage of. Search engines have loads of information to scan and rank to decide what to display first. The more validation you can offer to show your business is a valuable asset, the better chance you have of the crawlers or web bots finding and listing you in the all-important first few search results. Google is known to respond to things like business directory listings, and they are still the most popular internet search engine for the general public, so get your listing up asap.

Business directory

 

 

  1. Brand Awareness

Another delightful buzzword you are possibly sick of hearing is brand awareness, but again this is crucial to building trust and increasing your internet presence. The business directory will display a list of results and a little information about each company. So even if the customer doesn’t click on your listing, they have seen your name. Remember, we need customers to understand that we are genuine and trustworthy, so the more you appear in various listings, the more likely you become seen as authentic and reliable. Dubious companies have limited information and can pop up and disappear overnight. We want the exact opposite for our small business; we need to establish ourselves and show we are not going anywhere, making us a safe option.

Business directory

  1. Collaboration with Other Directory Members

Finally, online directories are a great networking tool. You can use the listings to find key businesses that complement yours and seek collaboration. For example, if you need help with bookkeeping, you can reach out to someone offering that service, and in return, they will know more about you and be able to recommend you to people. It is a great way to see what else is going on in your local area, and this is another way to find new networking contacts.

Business directory

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