3 Common But Damaging Business Mistakes


3 Common But Damaging Business Mistakes

In this blog post, we are going to talk about business mistakes! No, you’re not getting told off for your wrongdoings – we’re simply going to look at some of the common business blunders so that we can then put them right.

EQUIPMENT MISTAKES

It does not matter whether you are buying new computers for everyone in the office or you need a push button switch for your business, quality is always the most important factor. This is not where you should be cutting corners at your company. Now would be an excellent time to assess your relationships with suppliers to determine if improvements can be made.

Another example of where businesses are going wrong when it comes to their equipment is with maintenance. You need to have a dedicated maintenance schedule and you need to stick to it. If you don’t, not only can it end up costing you money, but you could find yourself on the wrong end of a personal injury claim.

LEAFLET DISTRIBUTION MISTAKES

There are many benefits associated with leaflet distribution, from increased recognition to enhancing customer loyalty. However, you will only reap these rewards if your campaign is effective. There are lots of various factors that need to be taken into consideration, from the design of the leaflet to where you are going to distribute them. It only takes one error for your marketing campaign to fall flat.

One mistake a lot of companies make when it comes to leaflet distribution is ineffective audience targeting. One of the great benefits of print marketing is the fact that it gives you the opportunity to target your campaign, however, you need to make sure you are targeting your campaign in the right direction. This does not simply relate to where you physically drop off the leaflets, but it also relates to the design of the leaflet too. Does it resonate with your target audience? If not, your response rates will not be as high as you had hoped.

BUSINESS NAME MISTAKES

A great name is essential, but many business owners get it wrong. To start with, it’s your business name so don’t ask everyone you know to come up with something. When it comes to small business advice, your loved ones may not be experts. In the end, even if you don’t like any of the names, you may feel as though you have to pick one and that can lead to bad feeling from the people you didn’t choose. A better way to do it is to ask just a very small number of people who are key to the business itself. If there is no one but you, you will need to decide for yourself.

The name of your business needs to say something about what it does, but the fad for joining two words together and coming up with a new one is over, so try to avoid that method. One essential aspect of knowing how to be successful in business is to be up to date with what’s happening in the business world. Using an old fashioned way of coming up with a name will prove you aren’t. Despite that, you shouldn’t use common, everyday words either; you don’t want to get lost in a list of businesses. You want to stand out.

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