The Benefits of Email Marketing For Small Businesses


The Benefits of Email Marketing For Small Businesses

So let’s talk about what you can do to expand your business. You, yes, you. You’re a small business owner and a parent, and that is tough. Trying to find the time in-between school plays, packed lunches and admin isn’t easy.

But you deserve to improve. You deserve to succeed and grow, which is where we come into the equation. We’ve got a couple of reasons why you should go for email marketing – a pretty useful tactic for just about any business. So let’s delve right into the benefits, and see why you should.

The Broader Reach

Think about how you go about doing something like marketing on a normal basis. You use the internet, social media platforms – it normally works well, right?

Now take that reach and imagine something bigger. Imagine something broader. It’s email marketing. Not everyone frequents the same sites or even has a Facebook, but everyone has an email address – it’s basically like an entry ticket into the internet these days. Email marketing can net you some incredible exposure, so it’s worth a go.

Targeted Content

A big advantage of targeted content is that you get to push people to buy exactly what you want them to. How do you make it happen? Email marketing is a good idea.

See, what you’ve got here is a way to promote certain content without the need to establish context. With adverts, you can’t necessarily be specific in your approach. But with something like email marketing, you can get right to business pushing a service or a product.

Credibility

The age of bogus emails is coming to a close, thankfully. People are more likely to take a chance because buried under a sea of rubbish emails and fake deals; there’s some legitimate offers.

If you establish yourself as providing clear and wholesome content in your emails, you build a reputation for credibility. Your public image can make or break a small business, without a doubt.

Ease of Use

We’ve not forgotten that you ARE a parent entrepreneur, and so there’s got to be a tangible benefit to email marketing. So why not it is so easy to use?

Think about it. Someone signs up for news or emails, and you have a program which automatically sends a pre-selected email. It’s a passive form of lead generation, which gives you more time to focus on your family.

So overall, there’s a lot of different things that you can do to make sure that you are taking full advantage of email marketing. It is such a valuable resource for people who just need to get their information out there onto the internet. You need to be able to enjoy yourself and to push services and products without having to worry about reach, cost, time – all bothersome factors for a parent business owner. Email marketing can be a highly profitable endeavour if you’re willing to put the time in and deploy your powers of persuasion, so you should give it a go!

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How to write content that people will love to read and share


Content creation is not always easy; there is a lot that you have to think about when you want to create incredible pieces for your readers to see. For service and product-based businesses, you need to stay relevant while creating useful content.

In this video, I discuss how to write content that people will love to read and share

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How to start a side business while working full time


Are you working full or part-time and have dreams of running your own business? Not sure that you can stop working while you get your dream business off the ground? There is a way that you can set up your own business while looking after your family and continuing to work.

In this video, I discuss how to start a side business while working full time

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3 Ways to Reduce Costs in Your Business


3 Ways to Reduce Costs in Your Business

Keeping a close eye on costs is essential to keep your business healthy. Spiralling costs are sometimes out of your control, as they can be dependent on external factors. However, taking charge of the expenses that you can control is vital for the long term success of your company.

Many businesses get into financial difficulty because their outgoings have not been monitored. Taking a proactive approach will ensure that every penny is accounted for and that you have a clear idea of how further savings could be made.

Compare Suppliers

Are you getting the best deals from your suppliers? If not, it may be time to renegotiate your agreements with them or adapt your orders to make them more cost-effective. Don’t compromise on quality in your quest to save money; it is essential to achieve a balance between quality and value to maintain the quality of your products. It is helpful to use suppliers that specialise in a specific product, as they often offer both quality and value. companies such as Gas Oil Drums specialise in gas oil which means that your business can benefit from their professional service, quality, and value.

It is beneficial to nurture relationships with your suppliers. Make sure that you pay supplier invoices on time to maintain your relationship, and also prevent your business from incurring late payment penalties.

Re-Evaluate Your Premises

The cost of renting and maintaining business premises is one of the most significant expenses faced by companies. Make sure that your building provides everything that you need to keep your business running as it should. There is no point in paying a significant amount of money each month for a building that no longer works for you.

If you have lots of space in the building that you do not use, then it may be worth moving to smaller premises. Paying for square footage that you don’t use is a drain on your business, as you will be paying more in rent, heating, and other running costs.

Re-locating your business can sometimes be a useful way to cut costs. Moving to a building that is closer to main transport routes can lessen fuel costs and reduce the mileage travelled by company vehicles.

Reduce Waste

Reducing waste in your business is not only good for the environment, but it also makes good business sense too. Encouraging staff to only print when they need to is excellent for reducing the amount of paper, ink, and toner used by your business.

Re-examining your manufacturing processes can also help you to spot areas where waste can be reduced. Are your employees getting the most out of the materials provided? Is the equipment being turned off when it is not in use to save electricity?

There’s no need to wait until cash flow issues hit your business before you start to look at ways of reducing waste and cutting costs. Making cost assessments a regular activity will help to save you far more in the long term.

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3 Top Tips For Regaining Control Of Your Finances


3 Top Tips For Regaining Control Of Your Finances

If you are someone who dreads looking at the online banking balance or your bank statement, then chances are it is largely due to the fact that you don’t feel as though you have the tightest control over money.

You’re probably not alone though, because many people also worry about their income and outgoings constantly, and often it seems that cash flow is always moving in the wrong direction.

There are simple ways that you can fix your financial situation, and very often, with a bit of work you can start to see the back of nagging money worries. If you have debts too, eventually, you may also see the light at the end of the tunnel for these by putting some simple practices in place.

Go Through Your Finances

Often, when we ignore our finances, we end out paying for things that we don’t even need. Because we are not paying attention to our money, we don’t notice regular bills going up, and we miss out on cancelling services we no longer need.

Go through your bank statement on online banking with a fine-tooth comb. Work out what you have to pay out, and look for things that are not essential.

Some services such as insurance products, or energy and phone bills may be cheaper elsewhere if you switch to a different provider. Start looking at contracts for services that you are using, and see if there is anything that can be cancelled.

Often, by switching to a new supplier on everything that you possibly can, you will free up quite a bit of money.

Consolidate Your Debts

If you have multiple loans and credit cards, you may find that your debt never really goes down. Sometimes payments will only cover the interest, and the overall balance never drops.

By consolidating your debts into one loan, you will only have one set of interest to pay and one loan. This will make things easier to manage, save you money, and set a definite end date for you to have cleared your debt by.

If you have a poor financial history, you may want to look at guarantor loans for bad credit as a way of managing your debt.

Be Strict On Spending

By creating a budget based on what you have to spend each month after bills, rent, mortgage, and loan repayments have all gone will mean that you can be stricter with yourself in terms of spending money.

Work out a budget for important areas such as food and transport first. Try and keep your weekly food shop within that budget. Avoid expensive branded foods and eating takeout, and focus on homecooked meals that are more cost-effective.

If you have any additional money left each month, make sure that you only spend within this limit. If you cannot afford to buy something, be strict with yourself and save up for it. Avoid impulse buys that push you back into unmanageable financial situations.

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Five Ways To Invest In Your Child’s Future


Five Ways To Invest In Your Child's Future

The best things in life are free, of course, but there are moments when life, cannot be free! Kids are expensive, from the moment they are born, they cost you money. Here’s the thing: children are pricey, and they will cost you money right up until your own death. That’s not a bad thing; it just means that preparation is key from day one. It’s only when you decide to have children that you decide to look a bit deeper into the future and figure out what you can offer. Not only will putting money to one side give them a chance to plan their future, but you’re also going to provide them with the right support along the way.

There are many ways that you can give your children the best possible future, and that starts with sitting with companies like Keoghs Solicitors. They will be able to take you through estate planning and writing a will, which is a must when you have children. Below, we’ve got five ways you can look after your children in the future ahead.

Setting Up Bank Accounts

Children may not use their bank accounts in the same way that you do, but opening an account for them is so important. Doing it when they’re young will give time for interest to build and as they get older, they’ll be able to take over the account. You can develop good savings and strictly speaking, there will be no tax to pay on those accounts.

Junior ISAs

A Junior ISA enables your child to take over the account at the age of 16, though there are restrictions on money withdrawal until 18. They are a tax-free savings account and they’re specifically designed for under-18s. You can get a cash ISA set up straight away, and when money is invested, tax is not paid on capital growth. If you’re worried that your child will take control of this account and end up splurging the money, then you can still keep tabs on it with limits of withdrawal.

Writing A Will

Writing a will with Keoghs Solicitors is so much more than jotting down who gets the children in the event that you die prematurely. It’s about detailing where you want your money and your estate to be. You can also talk about who is going to be in charge of ensuring that your wishes are adhered to. A will can secure your children’s future, as you haven’t left it up to the government to decide what happens with their childhood home and all of your money and bonds. It’s a good investment, and it gives you peace of mind, too.

Life Insurance

By having a life insurance policy in place, you cover an amount to keep your children secure and solvent, paying off the mortgage and their education at the same time. Life insurance is going to give you peace of mind that you have looked after your children even when you’re not here and it’s going to be a smart move in securing their future. Life insurance is going to secure your own future as well as your children’s, so it’s a smart decision either way.

An Education Fund

Wherever you are in the world, education costs money. Some universities won’t charge massive fees for tuition, but your children still need help with living costs. The best thing that you can do is set up an education fund. Some people may use this for tuition, but others can pay for their children to live comfortably and have all of the equipment that they need for success. Education is going to cost, and if you can alleviate the pressure on your teenager getting their own job, then it makes sense to take it easy on them as much as possible. Your child can then grow into an adult with options and choices when it comes to their education, and this is one of the best gifts you can give them.

You want to give your kids the best possible future, and putting aside even a small amount of money can make a big difference to them. Over time, this will build up and be something to boast about knowing that you secured their future from the moment they were born. Children need support, and you can ensure that the support that you give lives on long after you do when you go through these five tips and get them into action as soon as possible.

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Incremental Funding Is The Best Route Startups


Incremental Funding Is The Best Route Startups

The best original ideas in business, have never gone from 0 to 100. They’ve always taken a quite linear line from a small unknown startup to a high-flying multinational company. If you’re one of the lucky people who knows and believes that you have an original idea, then you must take the same route. Thankfully, it’s been fleshed-out, and many of the ins and outs are well-known. If your idea is worth the money, investors will not hesitate to pour their own hard-earned money into it. You’ll also impress banks and various financial institutions, and they will come on the side to give you their bails of cash too. However, this can only happen if you give your idea an initial push. This inevitably means you’ll need to fund the first couple of years yourself and follow a plan of sustainable and consistent growth.

Betting your house on it

Look back throughout history, and you’ll find hundreds of thousands of people have all done the same thing. In order to give their business an initial push up the mountain of success, they’ve bet their house. So many people around the world, gain a massive boost in funds right at the beginning of their business, due to a secured loan. You might be asking, what is a secured loan? This type of loan hitches itself to an asset which is used as collateral should the payments not be made. This gives loan companies a lot of confidence and therefore, they’re more likely to give you a large loan. You could borrow five-figure loans or even six-figure loans. It all depends on the value of your home but usually, by putting it up as collateral, you could receive a loan up to 75-80% of the price. However, be forewarned, you must be prepared to accept the consequences should you not be able to make monthly payments. Make sure you have a plan that makes sense and has shown some kind of promise such as impressing potential investors at an industry event.

The second round

Hopefully, that initial large loan will last you a couple of years and help you to make real gains in product and or services development. After 2-3 years, your business should be showing signs of great reward and thus be ready to move onto the second stage of funding. Do a thorough inspection of the business’ performance. Every little detail matters. How many products do you sell, types, buyer demographics, locations, and what kind of customer feedback you received, etc. When you have compiled all the relevant facts and figures, you should make an investment opportunity report. For your second round of funding, target venture capital investment companies. By bringing your business to the public this way, you can net yourself a number of private investors. All kinds of people of varying wealth look to invest in businesses that show promise. Normal people with no investment background and professional investors alike will be taking a look at the opportunities you offer.

Industry partnerships

By now, your business will be around 4-5 years old. You’re still just a baby, but if you have shown consistent financial growth, then it’s time to join the other kids in the playground. Industry partnerships are an excellent way to bring about the third round of investment. This is one of the most crucial incremental stages of expansion as you’re working with another business. It’s entirely correct, to act as a lesser supplier and or provider for a larger business. Go around the world or nationally, to various industry events and look for someone to team up with or act as a sidekick. A large business usually has a handful of suppliers, whether it be for materials, accounting, logistics support, customer service professionals and or delivery. By offering your services and products to other businesses exclusively, you can become a part of a much larger entity for the time being. Using their vehicle, you can increase sales and public awareness.

Heading towards maturity

Congratulations, you’ve made it thus far. By now, you should be around 6-7 years of age. It’s been quite the journey but it’s about to get serious. At this stage, one of the best ways to achieve large-scale funding is to go public. An IPO is a fantastic way to gain rapid funding as millions of people have the opportunity to buy your stock. As more is learned about your business and the performance reports you release to the public are studied, more and more investment will trickle in.

Every large business you see arose due to incremental funding. If your business can show consistent growth as the years go by, you won’t have any problems moving from one round of funding to the next.

Extracurricular Experiences: Giving Our Children (And Us) A Wealth Of Education Outside The Class


Extracurricular Experiences: Giving Our Children (And Us) A Wealth Of Education Outside The Class

There’s a world of possibilities out there, and when we’re trying to make every day count for us as well as those that depend on us, we can undervalue the idea of education. If you’ve got children, perhaps you just send them to school and not think about it, but part of living our lives is ensuring that we expand our horizons. Whether you have got kids or you don’t particularly value the idea of education are there ways for you to get back into the swing of things and realising that there is a multitude of learning opportunities out there without sitting in a boring classroom?

Exploring The World

The world is our classroom! And with resources like NST, we can make sure that there is that opportunity to learn without putting our noses in books. You might not be someone who enjoys reading or finds it quite impossible to do because you’re so busy, but this is why exploring the world should be part of your your own extracurricular activities. We learn so much from exploring the world that it makes us appreciate what we’ve got.

Cultural Experiences

Even if you’re someone that doesn’t like the idea of getting on a plane, you can still get your fair share of culture right underneath your nose. Whether you have children or not, getting exposed to as many different social and artistic highlights as possible is a fantastic way to learn by osmosis. Because if you start to surround yourself with cultural expeditions, whether it’s going to the local zoo or watching a play in the West End, it’s a fantastic method to get out there and have more of an adventure. It’s a fantastic springboard to getting a new hobby or fuel a desire that becomes a lifelong passion.

Using The Internet For The Right Things

We use technology so much in today’s world that we’ve got instant access to information, but we need to use technology appropriately. We can learn so much from the web, but there’s an additional skill we all need to learn and that is filtering information so that it is from reputable sources. Because of apps like Duolingo, we are able to learn languages while on the go! This is a fantastic thing, of course, and when we start to use the internet for the right things, this can sharpen our desire to to learn the right things. Because we can tend to use the internet for social media and seemingly trivial things because of the wealth of information out there if we can start to use it for a little something that can benefit us we will see the improvement in our lives.

We can all benefit from a wealth of education outside the classroom environment. Whether you have got children that don’t seem to do well academically or you had a bad relationship with school, you can learn how to develop skills without the rigid structure of education. It’s important that we develop our knowledge outside of the classroom.

Four Ways To Improve Your Work Productivity


Four Ways To Improve Your Work Productivity

Work productivity levels can often change throughout the day and the working week. What you may find works for you, might not work for others and so when focusing on work productivity, it’s something that needs to be worked on individually. Here are four ways to improve your work productivity.

Mix Up Your Working Day

The reason why you lose your productivity is often that you’re doing something that you’re no longer enjoying. So within your workday, try to mix it up. Give yourself time away from your desk and from doing things that are taking up hours of your day. We can only concentrate at 100% for a certain amount of time and so it’s good to give ourselves a bit of appreciation for when we work hard. Try to keep your days varied, and you’ll likely find that you spend less time procrastinating and more time on things that matter. A more productive day will always put you in good stead for the rest of the working week.

Take Breaks

Breaks are essential, especially as working for hours on end will lead you to go a bit crazy. Everyone needs a break, whether that’s to make a cup of tea or to take a walk around the office. Whatever it is, make sure you’re taking regular breaks throughout your working day to distract your brain for a brief time and to help reset that productivity level. Taking breaks is also good for your health, and your workplace should have things like a display screen equipment employee risk assessment in place to help ensure your workstation is promoting a healthy environment.

Track Your Productive Levels

You’re going to have times in the day where your productivity levels drop. No one can constantly work at full steam all day, every day and so it’s a good idea to track those levels to see where in the day or working week that you get a drop in your work or where you slow down. These areas can then be monitored closely, and solutions can be trialled to see what will help you get back into that productive mindset. You can track your productivity levels through apps or plug-ins that you add to your phone or desktop. This way, you can let it run in the background while you work.

Have Quicker Meetings

Meetings can end up taking a lot of time and sometimes that can reduce the productivity levels and how much you get done. If meetings are going on for hours, you are potentially wasting precious time. Try to keep meetings to a bare minimum and when you do have them, set a timer to discuss everything in as quick a time as possible. The quicker you can get these out the way, the better.

Improving your productivity levels in work can take some time as you start to understand the ways you work. Focus on taking breaks, reducing the number of meetings you take and tracking those peaks and moments where you slow down.