Top 5 Books to Read


Top 5 Books to Read

Here January 2020 roundup of the recommended books to support you in self-development and business growth.

Let’s Get Visible!: Get Brand Clarity, Stand Out in Your Industry and Supercharge Your Business Growth
by Sapna Pieroux (Author)

Get it here

How to be a Productivity Ninja: Worry Less, Achieve More and Love What You Do
by Graham Allcott (Author)

Get it here 

The Chimp Paradox: The Mind Management Programme to Help You Achieve Success, Confidence and Happiness
by Dr Steve Peters

Get it here

Tiny Habits: The Small Changes That Change Everything Paperback
by BJ Fogg (Author)

Get it here 

Influence: The Psychology of Persuasion (Collins Business Essentials)
by Robert B. Cialdini PhD (Author)

Get it here 

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*Some links you’ll find here on Parents in Biz are affiliate links. This means I might earn a commission if you click through and purchase a product or service I recommend.

How to stay focused and increase productivity


As a parent business owner, there’s a lot of responsibility in your hands. You have to make sure that you are efficiently running the business and raising your children all at the same time. Understandably, this can take a lot of focus.

Staying productive and focused can take effort sometimes, but there are things you can do to make sure that you are maintaining the best mindset possible, and we’ll be taking a look at them here and now.

In this video, I discuss how to stay focused and increase productivity

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Benefits of Guest Blogging


Benefits of Guest Blogging

So, if you have heard the term guest blogging, you might be wondering what it is all about and how it can help you as a small business owner. After all, on the surface, it just seems that you have to work hard to produce an article for free, to populate someone else’s site. Guest blogging is a lot more critical that is seems, and it is well worth your time, for many reasons, including building your brand, so let’s take a closer look at some other benefits.

Expand Your World

Driving traffic to your site is key to getting a reasonable conversion rate, right? Right. So, no offence, but you are a little fish in a little pool, with your well-run social media pages, and your website, but realistically you are only going to be seen by the other fish that move in the same circles. If you want to expand your reach, which you certainly do, you need to play in other people’s pools as this is the best way for a small business to increase their reach. Here you will find a whole new audience that has never met you before, and if you present you guest blog well, will be handing off your every word and, boom, a sudden increase in traffic and potential leads.

Build Your Links

Now, whether as an SME you are hoping to do your SEO on a shoestring, which means you are relying on what you can learn from the net, or whether you are investing in an agency or freelancer expert to help you, one thing you will hear a lot about is link building. Every site will be different, some will allow you a link in your article, others will limit links to the author bio at the end of the blog, but it is still a link. You should be aiming to guest on well-known blogs with a good audience as these will provide you with the highest quality links, and what do links make? Prizes! In the form of rankings and traffic, so what more could you need.

Create Your Reputation

Here are some more buzz words for you that are big in the SEO and marketing world. Industry expert and authoritative, while there are members of society out there who will believe anything they read on the Internet, the majority of more discerning readers want to make their purchasing decisions based on trust and reputation. Setting yourself up as an expert in your field takes time, and guest posting is a great way to start getting your name out there. Be sure your work is factually correct and cited where appropriate and be clear on what is opinion and what is fact. It is ok to have an opinion as long as your arguments are well reasoned and make sense. In the SEO world, I can almost guarantee that every aspiring expert follows Neil Patel and Moz (amongst others). Why? Because they are trusted, authoritative experts, thanks to a considerable amount of blogging on their part. If you want to be known in your industry, get working on it – not all experts are from multinationals in fact many are SME’s or individuals.

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If You Have A Vision, You Must Communicate It To Your Employees


If You Have A Vision, You Must Communicate It To Your Employees

While many companies have fabulous “strategic visions,” comparatively few are successful in communicating them with their employees. Many executives see “mission” as their role, and their colleagues as people who just work in siloes, focusing on specific tasks. 

This approach, however, is not ideal for firms that want to create great brands. People in your organisation aren’t just cogs in the wheel – they’re active partners in bringing your mission to fruition.

The way you communicate with your employees, therefore, is essential. The more you can make them aware of your strategic vision, the more you can align their goals with your values, increasing job satisfaction and productivity. 

Currently, businesses are failing at this. As the data presented in the following infographic shows, the majority of workers are disengaged from their tasks and unable to see the point of what they’re doing. Not caring about the work that you’re doing has a knock-on effect on productivity which, when summed across an entire enterprise has enormous financial ramifications. Only around 8 per cent of employees report feeling “highly engaged” in the work that they do. 

So what can be done about this sorry state of affairs? Here, the following infographic can help. It charts some of the shocking statistics concerning worker disengagement and plots some of the strategies that companies can use to combat it. It also shows that communications need to be holistic. It is not enough to merely align your colleagues with your mission, but your shareholders and customers too. Read on to find out more. 


Infographic by University of Southern California

 

3 signs it’s time to outsource


Outsourcing sounds excellent. As a parent business owner, it seems like a dream – you get to sort out your business and have some of the more complex tasks taken care of, leaving you time to work on other projects or spend time with your family.

Knowing that you’re ready for outsourcing? Is not so easy every business has to decide at what point they feel confident in taking on the demands of outsourcing.

In this video, I discuss 3 signs it’s time to outsource

Join the Parents in Biz Hub here.

 

The Benefits of Email Marketing For Small Businesses


The Benefits of Email Marketing For Small Businesses

So let’s talk about what you can do to expand your business. You, yes, you. You’re a small business owner and a parent, and that is tough. Trying to find the time in-between school plays, packed lunches and admin isn’t easy.

But you deserve to improve. You deserve to succeed and grow, which is where we come into the equation. We’ve got a couple of reasons why you should go for email marketing – a pretty useful tactic for just about any business. So let’s delve right into the benefits, and see why you should.

The Broader Reach

Think about how you go about doing something like marketing on a normal basis. You use the internet, social media platforms – it normally works well, right?

Now take that reach and imagine something bigger. Imagine something broader. It’s email marketing. Not everyone frequents the same sites or even has a Facebook, but everyone has an email address – it’s basically like an entry ticket into the internet these days. Email marketing can net you some incredible exposure, so it’s worth a go.

Targeted Content

A big advantage of targeted content is that you get to push people to buy exactly what you want them to. How do you make it happen? Email marketing is a good idea.

See, what you’ve got here is a way to promote certain content without the need to establish context. With adverts, you can’t necessarily be specific in your approach. But with something like email marketing, you can get right to business pushing a service or a product.

Credibility

The age of bogus emails is coming to a close, thankfully. People are more likely to take a chance because buried under a sea of rubbish emails and fake deals; there’s some legitimate offers.

If you establish yourself as providing clear and wholesome content in your emails, you build a reputation for credibility. Your public image can make or break a small business, without a doubt.

Ease of Use

We’ve not forgotten that you ARE a parent entrepreneur, and so there’s got to be a tangible benefit to email marketing. So why not it is so easy to use?

Think about it. Someone signs up for news or emails, and you have a program which automatically sends a pre-selected email. It’s a passive form of lead generation, which gives you more time to focus on your family.

So overall, there’s a lot of different things that you can do to make sure that you are taking full advantage of email marketing. It is such a valuable resource for people who just need to get their information out there onto the internet. You need to be able to enjoy yourself and to push services and products without having to worry about reach, cost, time – all bothersome factors for a parent business owner. Email marketing can be a highly profitable endeavour if you’re willing to put the time in and deploy your powers of persuasion, so you should give it a go!

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How to write content that people will love to read and share


Content creation is not always easy; there is a lot that you have to think about when you want to create incredible pieces for your readers to see. For service and product-based businesses, you need to stay relevant while creating useful content.

In this video, I discuss how to write content that people will love to read and share

Join the Parents in Biz Hub here.

Read more blogs post on starting up here.

Get Trello here.

SmarterQueue find out more here.

Grammarly find out more here.

How to start a side business while working full time


Are you working full or part-time and have dreams of running your own business? Not sure that you can stop working while you get your dream business off the ground? There is a way that you can set up your own business while looking after your family and continuing to work.

In this video, I discuss how to start a side business while working full time

Join the Parents in Biz Hub here.

Read more blogs post on starting up here.

Check out Trello here.

3 Ways to Reduce Costs in Your Business


3 Ways to Reduce Costs in Your Business

Keeping a close eye on costs is essential to keep your business healthy. Spiralling costs are sometimes out of your control, as they can be dependent on external factors. However, taking charge of the expenses that you can control is vital for the long term success of your company.

Many businesses get into financial difficulty because their outgoings have not been monitored. Taking a proactive approach will ensure that every penny is accounted for and that you have a clear idea of how further savings could be made.

Compare Suppliers

Are you getting the best deals from your suppliers? If not, it may be time to renegotiate your agreements with them or adapt your orders to make them more cost-effective. Don’t compromise on quality in your quest to save money; it is essential to achieve a balance between quality and value to maintain the quality of your products. It is helpful to use suppliers that specialise in a specific product, as they often offer both quality and value. companies such as Gas Oil Drums specialise in gas oil which means that your business can benefit from their professional service, quality, and value.

It is beneficial to nurture relationships with your suppliers. Make sure that you pay supplier invoices on time to maintain your relationship, and also prevent your business from incurring late payment penalties.

Re-Evaluate Your Premises

The cost of renting and maintaining business premises is one of the most significant expenses faced by companies. Make sure that your building provides everything that you need to keep your business running as it should. There is no point in paying a significant amount of money each month for a building that no longer works for you.

If you have lots of space in the building that you do not use, then it may be worth moving to smaller premises. Paying for square footage that you don’t use is a drain on your business, as you will be paying more in rent, heating, and other running costs.

Re-locating your business can sometimes be a useful way to cut costs. Moving to a building that is closer to main transport routes can lessen fuel costs and reduce the mileage travelled by company vehicles.

Reduce Waste

Reducing waste in your business is not only good for the environment, but it also makes good business sense too. Encouraging staff to only print when they need to is excellent for reducing the amount of paper, ink, and toner used by your business.

Re-examining your manufacturing processes can also help you to spot areas where waste can be reduced. Are your employees getting the most out of the materials provided? Is the equipment being turned off when it is not in use to save electricity?

There’s no need to wait until cash flow issues hit your business before you start to look at ways of reducing waste and cutting costs. Making cost assessments a regular activity will help to save you far more in the long term.

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3 Top Tips For Regaining Control Of Your Finances


3 Top Tips For Regaining Control Of Your Finances

If you are someone who dreads looking at the online banking balance or your bank statement, then chances are it is largely due to the fact that you don’t feel as though you have the tightest control over money.

You’re probably not alone though, because many people also worry about their income and outgoings constantly, and often it seems that cash flow is always moving in the wrong direction.

There are simple ways that you can fix your financial situation, and very often, with a bit of work you can start to see the back of nagging money worries. If you have debts too, eventually, you may also see the light at the end of the tunnel for these by putting some simple practices in place.

Go Through Your Finances

Often, when we ignore our finances, we end out paying for things that we don’t even need. Because we are not paying attention to our money, we don’t notice regular bills going up, and we miss out on cancelling services we no longer need.

Go through your bank statement on online banking with a fine-tooth comb. Work out what you have to pay out, and look for things that are not essential.

Some services such as insurance products, or energy and phone bills may be cheaper elsewhere if you switch to a different provider. Start looking at contracts for services that you are using, and see if there is anything that can be cancelled.

Often, by switching to a new supplier on everything that you possibly can, you will free up quite a bit of money.

Consolidate Your Debts

If you have multiple loans and credit cards, you may find that your debt never really goes down. Sometimes payments will only cover the interest, and the overall balance never drops.

By consolidating your debts into one loan, you will only have one set of interest to pay and one loan. This will make things easier to manage, save you money, and set a definite end date for you to have cleared your debt by.

If you have a poor financial history, you may want to look at guarantor loans for bad credit as a way of managing your debt.

Be Strict On Spending

By creating a budget based on what you have to spend each month after bills, rent, mortgage, and loan repayments have all gone will mean that you can be stricter with yourself in terms of spending money.

Work out a budget for important areas such as food and transport first. Try and keep your weekly food shop within that budget. Avoid expensive branded foods and eating takeout, and focus on homecooked meals that are more cost-effective.

If you have any additional money left each month, make sure that you only spend within this limit. If you cannot afford to buy something, be strict with yourself and save up for it. Avoid impulse buys that push you back into unmanageable financial situations.

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