How parentrepreneurs can make the most of Brexit


How parentrepreneurs can make the most of Brexit

Whether you’re heavily invested in the political storm, the UK is currently experiencing, or you’re staying well away from the debates that continue to dominate the news agenda, the concept of a Brexit Britain can be a tough landscape to navigate.

We recently undertook some research looking at the businesses who have launched and thrived since the Brexit referendum vote and discovered which entrepreneurs had made the most of the unstable environment to create, grow and succeed in their new business venture. This included Mush, and Koru Kids, two businesses which have grown out of the business determination of two parents.

The following are some of the reasons why starting a business now as a parentpreneur may not necessarily be a bad thing.

Decreased competition

People may be less inclined to launch a business venture when the state of the country’s economy is in flux. Those with this mindset are also less likely to succeed. Utilising all of the information available to you, such as audience growth, potential market share, current product or service demand, or any other industry insights, can mean that perhaps you are capitalising on this opportunity to start and grow a business.

There are exceptions to this of course. If your business would be directly and negatively impacted by Brexit it may not be the best idea. For example, if your business relies on EU imports, your business model may be affected in the short term as the country continues to understand its position with the EU. However, most people – including Government – know so little about the consequences of these negotiations, therefore taking a risk now could put you months ahead of your competitors and help to establish your name much earlier on.

Stronger together

When the threat of a political crisis looms, businesses are keen to review their partnerships, scrutinise their supply chain, and open up new relationships. Now could be the ideal time to leverage your status as a parent and business-minded person to forge new business partnerships or lines of supply. Networking can be as simple as reaching out on LinkedIn, attending local business meetups, or even discussing ways your businesses can grow together. There are even specific business associations for parents, such as Mums in Business. People may, however, be more thorough in their checks of new business partners than they used to be.

More stringent checks

With economic instability, comes more stringent checks and deeper analysis of a businesses’ background. This can come in the form of credit checks or even personal background research. Either way, we exist in a time where people are far more careful about who they work with.

Now, whilst people want to forge new business relationships, they also want to invest in the correct ones: it should only be viewed as a negative if you are a business owner undertaking poor financial practices or making poor investment choices.

An increased focus on the research of partners and businesses means that entrepreneurs work with those who are legitimate and share the same growth goals. It’s a positive for economic growth as it creates an environment of trust, ripe for mutual expansion.

British buying power

If the Brexit process has achieved anything, it’s shown the love the public has for buying British and putting money back into the economy. As a fresh British business, you can capitalise on this through your marketing efforts. When designing your website, social media activity or offline promotional materials, highlight ‘Made in Britain’ or ‘Established in UK’ where applicable. This can be a strong unique selling point and in an era where consumers want to champion British business, it could become the reason you are chosen over a competitor.

Parentrepreneurs are now in a unique position where the economic uncertainty that Brexit presents creates an environment ripe for disruption. Parents should not feel discouraged from starting or growing their business in this landscape. We would advise all business owners to focus on developing relationships that will prove productive for both parties. Now is the time to succeed when others are slowing down and getting complacent. Just remember, if you are taking risks, ensure they are calculated.

Carys Hughes is Chief Financial Officer at Creditsafe

10 tips for beginners on using Pinterest


10 tips for beginners on using Pinterest

Pinterest is one of my favourite platforms at the moment. It has a higher user count globally than Instagram, and people are generally going there to shop for something, so it has highly engaged users. The reason for that is it is incredibly powerful for both businesses and consumers.  From a business point of view, if you want to know what your target customer is looking for, get onto Pinterest and look at what consumers are searching for. By doing this, you can promote the things people want to see the most, and in turn inspire more sales.

For example, for my venue business, it is essential to understand some of the decor trends for things like children’s parties and baby showers. By going onto Pinterest, I can see that bright decor, doughnut-themed signs, decorations and bright drip cakes are all big trends for people in this area. So now when I design my Party venue marketing, I can use those trends in my visuals and show people I really understand the party market. Try it and see what you come up with for your own industry niche.

That’s a bit of context to Pinterest now here we go with the 10 tips:

1. Before you get going with Pinterest, you need to make sure your own website is pin friendly. So download the Pinterest button for your own website so people can pin your content easily. This is very simple just google Pinterest button, and you will get instructions to install this toolbar.

2. As a business, the absolute best way to use Pinterest is to link your pins to a blog post. You want to be using bright, stand out images on those blogs that you can link back to your Pins. If you get it right, this will send your website traffic crazy.

3. Pinterest is not like Instagram or Facebook. You do not need lots of followers to drive traffic on Pinterest. I currently have 220 followers for my Space at 61 Venue account, yet my monthly unique views are at 463K at present.

4. Pinterest is a blend of search engine and social, in this sense it’s unique among the tools you use each day. So you need to optimise every Pin with as many keywords and phrases as possible for best results. You can start this job by typing in your most relevant category word for example ‘Handmade’ and see exactly what others are searching on to find that term. Then use it!!

5. Pinterest is about pinning content, yours, and also others. Pinterest rewards those who are generous in their ratios so consider for every Pin of your own content you do (linking carefully back to your well written relevant blogs of course) pin 3 of someone else’s content.

6. You should have around 10 boards filled with interesting, relevant content for your niche to make sure when people visit your profile they find something of interest. Think around your product and create interesting boards that are well named (you should optimise your board names based on customer interest)

7. Your very first board should be filled with only your content. This means when someone opens your profile they will see your products/services first.

8. If a pin does well, which you will know if it is getting repined, use it again somehow. For example, you can re-pin your own pin into another board, which will boost its visibility again on the home page, and drive you even more traffic. This is a great strategy for any content that does well on any platform really. Reuse it and maximise the organic reach with your customers.

9. Pin consistently. I get it; we are all very busy. If you can only pin once a week, do that. But don’t pin 500 items on Monday, and nothing for 6 weeks. Pinterest rewards consistency of pinning. You can use a tool like Tailwind, load it up with content, and it will pin away for you at optimise times based on when your users are online.

10. Have great on brand imagery. Pinterest loves bright and eye-catching. You can use a free tool like Canva to create the right size post for Pinterest.

I often run 90 minute long Pinterest for Business Beginners at my venue Space at 61 in Peckham, Keep an eye on my Facebook Page for upcoming dates.

This article was originally written for the Parents in Business Magazine issue 3.

SHONA CHAMBERS

MARKETING CONSULTANT

Shona Chambers is a Marketing Consultant based in SE London. Having worked in various Media and Financial companies from 2001 to 2011 within a Marketing function starting with the brand then moving to customer insight, Shona now works with small business owners wanting to use marketing to improve their impact. She also owns Space at 61 a venue for hire in Peckham, which is a base for local freelancers and small business owners. Mum of two, Shona has lived in London since 1999 & can’t see herself ever leaving.

https://www.spaceat61.com/