How to make the most from twitter hours


How to make the most from twitter hours

Running a business can be a challenging task for the parent entrepreneur. One of the major challenges you’ll face is trying to grow a successful business while raising a family. This means that you don’t have all day to make alterations to a website, or to keep an eye on social media accounts like Twitter. That’s why you have to make sure that you get the most from Twitter hours. To try and help you make sure that you do this, we’re going to be taking a look at what they are and how you can make the most of their benefits.

So, What Is A Twitter Hour?

To begin with, you need to understand what a twitter hour actually is. Imagine an event which has been designed to make the most of Twitter for businesses. With a specific hashtag, you can join in a conversation solely about one thing. It’s a way for people and businesses to showcase their ideas, appeal to customers and clients, and see what the competition is doing.

How Do I Make The Most Of A Twitter Hour?

Reaping the benefits of a Twitter hour is one thing, but fully maximising these benefits is another. You have to be ready to go when the hour starts, and to have a clear plan for what you’re going to promote or what educational value you want to bring to a conversation, how you’re going to promote it, and also how you’ll respond to the queries of customers and clients.

A clear understanding of the area you’re promoting in is also absolutely critical. You should try and work out what will sell. This will also involve making sure that you’re promoting in the right twitter hours. There’s a lot of them on the platform, with the same premise often having multiple hashtags which link to different conversations. You need to find the optimum place to promote yourself because that’s one of the ways that your business can grow properly. You should also take the time to properly engage with other businesses because the more exposure your business gets, the better. If the followers of another organisation see them interacting with you, this raises the possibility that you’ll get more people taking an interest in you and thus improving your business.

Overall, the benefits of a Twitter hour are well worth the effort, but you do have to know how to take advantage of the time you have. It’s important to be ready in advance because this will save you scrambling for content and ideas. Engagement with other companies is also heavily recommended because that way you’re really getting your business out there. The Twitter hour is perfect for parent entrepreneurs because they don’t necessarily have all day to spend on Twitter, checking feeds and interacting with people. Sometimes a short and concentrated burst of socialisation is better than an extended duration. What you will come to find is that people do respond well to the Twitter hour, which allows you to reap the benefits of connecting with potential customers and clients.

 

The do’s and don’ts of starting your own business


The do’s and don'ts of starting your own business

Parent entrepreneur. Unfortunately, these are two words which we don’t hear together as much as we’d like. If you’re reading this, it’s probably safe to assume that you would quite like to learn how to start up your own business, but aren’t sure what the do’s and don’ts are. To try and help with that, we’re going to be taking a look at some of the top things you should both do and not do when it comes to starting a business.

Do take the plunge

First and foremost, it is really important that you take the time to stop and think about what it is that you are worried about when it comes to starting that business. A lot of parent entrepreneurs will tell you that they hesitated at the beginning. However, you’ve just got to be brave and push past the fear. The thing about a startup is that if you’re smart, there’s no need to sink yourself hundreds of pounds into debt. You can easily start a business without breaking the bank, so be brave and go for it!

The do’s and don'ts of starting your own business

Don’t rush in without a plan

Yes, by all means, go for the business that you’ve always dreamed about. But don’t ever go into something without a clear plan of what you’re going to do and how you’re going to do it. Being a parent entrepreneur means that you have to try and balance your own ideas and business plans with raising children, and you don’t want to put them at risk. You shouldn’t necessarily throw away a full time and well-paying job for a business that doesn’t have a clear and viable future. It’s therefore important to make sure that you plan beforehand so that you don’t find yourself in any kind of trouble.

Do use social media

As a parent entrepreneur, you might find that you don’t have a lot of money to invest in a startup business. Sure, you might have a few savings that you can use to get started, but trying to promote your business on a budget can be difficult. Therefore, we suggest using social media. It’s a great way for practically free advertising and helps you to promote your startup with friends, family and the internet at large. With more and more people joining social media every day, the chance to promote yourself and get seen more rises.

Overall, these are just a few things to consider when it comes to making your own business as a parent entrepreneur. We know that it can’t always be easy – writing articles for someone or packing orders wasn’t necessarily designed with a child in your arms! However, if you’ve got an idea for a business and a passion for doing so, then, by all means, take the time to develop your startup and make it something incredible.

Sign up to Create Launch Grow a start-up course for parents here. 

How to Prepare Your Family For Back to School and Business


How to Prepare Your Family For Back to School and Business

Summer holidays are awesome! You get to spend loads of time together with the family creating memories. For the parentpreneur, it can mean you have had to juggle work and spend time with the kids. Back to school can come as quite a shock as you have had no fraught mornings trying to get everyone ready, meals times become fluid, and there is no homework to supervise. So when September comes, just how do you prepare your family for back to school and business?

Start the Groundwork Early

Make sure that everyone knows the routine is about to change again. You will probably have gone shopping for new school stuff, so this is an excellent time to talk about things. If bedtimes have been less rigid then about a week before term starts it is good to put the routines back into place. A calendar is an excellent visual aid that the children can be involved in while you are juggling getting things ready for work and school. Picture cues can be great for younger kids, so it helps them understand that they are off to school again. Get older children to take responsibility for specific tasks and help the younger ones get ready. Have a school collection point in each bedroom so you can easily see if everything is accounted for in terms of clothing, shoes, PE kit, lunch boxes, and water bottles, etc.

Make a List for School

In order to remember everything that needs to happen, or that needs to be purchased, make a list. A large sheet of paper or a whiteboard in the kitchen means that kids play their part. They can add things that they think need to happen and if you agree you can add them to the master list. Prioritise them as you add them into date order. Leaving school shopping right to the end can mean things are sold out, it also gives you less time to sort any problems like new shoes not fitting as well as hoped. If someone has a new pick up point or will be walking a new route add this as a practice item. It can be an activity that everyone helps with; perhaps a good dog walk with the family.

The Business Side

Here is another excellent place to start a list. If you have been on reduced hours in order to spend time with the family, this is a great time to start another list of things you have to do once everyone is safely back in school on the first day. Don’t expect miracles in the first couple days; it is almost inevitable that problems will occur. Lunches left at home to first day nerves, many things will crop up that need your attention. Be realistic with your time planning and leave anything not urgent until the second half of the week, or even until week two of school. Most parentpreneurs will tell you that work, school, and home are the biggest juggling act ever but when you love what you do, so worth it.

3 Simple ways to control your productivity


3 Simple ways to control your productivity

Effective time management can seem an impossible task.  You are trying to work, run a household, look after the kids and act as the frontline for anything new and unexpected.  It is no wonder you sometimes feel like all you do is race around yet the to-do pile remains stacked high, and nothing seems to get done.

Here are three simple ways to control your productivity.

Create a Plan

Make lists.  Lists are the best way to ensure you have a clear plan in your head.  Whether you prefer to have a pen and paper type list or you get an app to control your list for you, the important thing is to use it.  Section tasks into three categories.  High, medium and low priority, as this makes it even easier to see what you need to do next.  High priority tasks should be those that need completing within the day, that really cannot wait, and that have a considerable significance to your work.  Being more organised and structured immediately adds to productivity. Low priority tasks can wait for another day but if you get through everything else you know you can tackle them and get them off the list.  It is quite satisfying to watch the task list dwindle, however, if things do not go according to plan and the workload is still not getting done, instead of beating yourself up, remember that you have done the planning work so tomorrow should be more accessible.

Section Your Day

Once you have your to-do list, you know what order the work is going in.  The next step is to ensure you section your day into manageable chunks.  Bring a parent entrepreneur changes over time so you can subtle tweak your day to get things in. As the children get older you will often find you have more extended time chunks available to work; when they are younger, you will just have to bear with things as they inevitably interrupt you.  By creating work sections in your day, and taking breaks in between, you should find it is more comfortable even with little ones. Breaks are significant as you need to recharge your batteries so continually working through meals times and all other events are not suitable for you or for the business.  Split the day into 30-minute sections and in between make yourself get up, use the restroom, make a drink and walk around for a bit.  If you have children around at that time spend ten mins with them.

 Limited Social Time

Social media is one of the biggest time wasters.  It is all too easy if you work alone from home to find yourself checking in to see what is happening on Facebook.  Make a plan that during your chunks of time you have allowed for working you will also stay off social media.  Take calls that are work-related or emergency child related and leave the rest until you have finished for the day or have taken a break.  Catch up with your social media before you start and if needs be close social browser windows and silence notifications.

We run a productivity challenge sign up for the next one here.