#PIB74 Share your journey: Meghan Potts


#PIB74 Share your journey: Meghan Potts

Meghan Potts mother of 4 is the founder and owner of Candy Rain Plymouth a nail salon. Meghan started her business from home due to expecting another child, and lack of space at home Meghan got help from the prince’s trust to open her nail salon.

Despite having bricks and mortar business, Meghan thinks it’s very important to prioritize her family and ensure she spends enough time with her children. She works three days a week and prioritizes what’s important.

Candy Rain believes it is vital to give back to your community. They work with women (mostly) on a daily basis, so they feel passionate about supporting women’s charities. Here are two very productive charities they are supporting this year.

The charities they support are:

The Pregnancy Crisis Centre

Pregnancy Crisis Care is a Plymouth-based charity helping women and their partners with any pregnancy-related crisis by providing free, confidential, impartial support and counselling.

Teen Challenge

Hope House is one of the most successful female residential programmes in the UK. Since Hope House opened up in April 1996 hundreds of young women, have been helped by this center based in South Wales and the staff has seen many families restored.

Teen Challenge UK is a registered charity and operates nationally to help young people who have developed life-controlling problems, especially drug and alcohol addictions, and also to offer preventative help to those who may be in danger of doing so.

In this episode you’ll find out about:

  • Details about Meghan’s business and family
  • How he got started with Candy Rain
  • Fears she has had along the way to do with finances and the help she got from the prince’s trust.
  • The challenges she has faced with customers, staff, and feedback
  • How she creates harmony between business and family
  • Meghan gives insight into her routine
  • How a nanny had helped with work/life balance
  • How she manages the school holidays
  • Advice for fellow parents in business
  • Tips and advice on things she has learned on her journey
  • Future plans

 Links mentioned:

Candy Rain Plymouth

Candy Rain Plymouth Instagram

Parents in Biz Be Inspired

Thanks for listening! 

#PIB73 Share your journey: Georgina Fihosy


Share your journey: Georgina Fihosy

There’s no better way to celebrate and embrace our diversity than through the giving of greeting cards.

Special Touch Designs is an Afrocentric greeting card company. Georgina Fihosy, the creative behind the brand designs vibrant, bold and beautiful greeting cards for all occasions and seasons. When you couple black silhouette designs with colourful African print fabric you get a unique and contemporary Special Touch Designs card. Each card is individually hand finished and no two cards are the same.

Georgina is a Mother of 3, a wife and works full time within the Pharmaceutical Industry and believes that giving a card on any occasion is about spreading love and drawing a smile, but giving a Special Touch Design card does just that plus so much more. It gives you a glimpse of the fusion of West African and western cultures and promotes the beauty of Africa in a modern and contemporary way.

Special Touch Designs greeting cards are available to buy at www.specialtouchdesigns.com.

In this episode you’ll find out about:

  • Details about Georgina’s work, business, and family
  • How he got started with special touch designs
  • Fears she has had along the way
  • The challenges she faces and her support network
  • How she creates harmony between work, business family
  • Georgina gives insight into her routine and how she plans
  • Her self-care routine
  • Why she enjoys running a business
  • What elements of her business she outsources and plans to outsource.
  • Advice for fellow parents in business
  • Tip an advice on things she has learned on her journey
  • Future plans

 Links mentioned:

Special Touch Design

Special Touch Design twitter

Special Touch Design Facebook

Special Touch Design Instagram

Special Touch Design  Pinterest

Parents in Biz Be Inspired

Thanks for listening! 

#PIB72 Share your journey: Sara Bussandri


Share your journey: Sara Bussandri

Sara Bussandri left her job as a Business Analyst in 2016 to pursue a career as a freelance writer and indie author. A mum of three boys based in London, Sara writes mainly about self-help, self-development, and mindfulness and is passionate about helping mums cope with stress and overwhelm. Her writing has appeared on several websites and digital publications, including the Huffington Post UK and Parent.co. She runs the popular blog MindyourMamma.com.

In this episode you’ll find out about:

  • Details about her family and background
  • Fears she currently faces and how she is trying to overcome them
  • Her thoughts on criticism
  • Details on what topics she writes about
  • Challenges she has faced and how she went about learning and educating herself
  • How she manages business and family time
  • How she makes use of her productive peaks
  • The elements of her business that she outsources
  • Advice to fellow parentpreneurs
  • Tips for fellow parentpreneurs
  • Future plans such as writing a book

Links mentioned:

Mind your Mamma website

Mind your Mamma Facebook

Mind your Mamma Twitter 

Thanks for listening! 

#PIB71 Share your journey: Elliott Rae


#PIB71 Share your journey: Elliott Rae

Elliott Rae is the founder of music football and fatherhood, the parenting and lifestyle platform for men. He is also a Diversity & Inclusion specialist currently working on Central Government strategy. Elliott has written on diversity issues for established platforms like The Independent, been featured on the BBC, and regularly speaks in the media about issues affecting black men and fathers.

Elliott Rae has been married for four years and has a beautiful 2-year-old daughter. Hobbies? Not surprisingly, Elliott enjoys music, football, and fatherhood!

 In this episode you’ll find out about:

  • Details about Elliott’s business and family.
  • How he got started with music football and fatherhood.
  • Fears he had along the way.
  • The challenges he faces with time, balance and wellbeing.
  • How he manages the 3-way juggle family, work and running his business.
  • Details about what you will find in music football and fatherhood.
  • How women’s roles are changing in the workplace.
  • What elements of his business he outsources.
  • How he dealt with significant press coverage.
  • His future personal and business plans.

 Links mentioned:

Music Football Fatherhood

Music Football Fatherhood twitter

Music Football Fatherhood facebook 

Music Football Fatherhood Instagram 

Parents in Biz Be Inspired 

Thanks for listening! 

What Colours Say About Your Logo And Brand Identity


What Colours Say About Your Logo And Brand Identity

We all love colours from our childhood to all the times we have spent. Colours bring life to your moments, and no matter how old you become the fascination does not wane with time. Colours convey messages, evoke emotions and add brilliance to everyday things no matter how simple is the thing.

It is a fact that the human minds are more responsive towards visual stimuli and colors are one the major defining factors for creating a response.  On both a conscious and subconscious level, colors convey meaning, and people respond to it.

Logo design of brands has specific colours for some reason that reflects the proficiency of affordable logo designers in conveying the message through the designs. The designers harness the power of colour psychology to bring in connection with their designs. The colour of a brand’s logo design is not your favorite colour or selected because it looks good but rather depends on the message you like to convey through your logo design.

How Important Is Colour In A Logo Design?

The importance of colours cannot be better explained than colours it selves. Here are few logo designs of most famous brands with variations in their colours.

Even though we have not changed the design at all, but a colour change in the logo design has made the brand look something else entirely. So, you get a better grasp of how important colour is to your brand identity. Your brand depicts an entirely new message and a new look with the colour change in logo design. So, messing up with colours is messing up with your brand’s identity.

Blue Logo Designs:

The colour blue in logo design is too common, and we have seen bulk of blue logo designs.

What Does Blue Mean?

  • Trusted
  • Conservative
  • Dependable
  • Honesty
  • Calm
  • Secure
  • Cool

Specifically: Found as a corporate colour and frequently used in online business and financial institutions.

Black Logo Designs:

What Black Means:

  • Sophisticated
  • Luxurious
  • Formal
  • Stylish
  • Expensive
  • Authoritative

Specifically: Black is used for luxurious and sophisticated brands. Often used with white to give a good combination.

Red Logo Designs:

  • Bold
  • Passion
  • Strength
  • Attention
  • Love
  • Excitement
  • Action
  • Aggressive

Specifically:  Red is mostly used in edibles and sporty brands and often found with as a supporting colour in most of the brands.

Yellow Logo Designs:

  • Logical
  • Optimistic
  • Progressive
  • Confident
  • Creative

Specifically: Yellow is generally too bright colour to stand on its own and will require a secondary outline, background or border color.

Green Logo Designs:

  • Nature
  • Wealth
  • Fresh
  • Life
  • Harmony
  • Environment
  • Growth

Specifically: Green means “go.” Used frequently to represent eco-friendly companies and products and thought to be a calming colour.

Bold and bright colours like red and yellow are attention-grabbing colours whereas light colours like green and blue define nature, strength, and calmness. The colour black and purple are termed to be as luxurious colours and represents sophistication and royalty. More specifically, particular meanings are ascribed to different colours in society.

Now, the Cultural Effect of Colours,

Yes, colours do have their meaning associated with them, but these meaning so have some similarities and dissimilarities with different regions. The colours that tend be soft for a region may not be same for another region.

For example, red is considered to be a lucky colour in China, while white is the colour of death and mourning in India. There’s a good round-up of the cultural connotations of different colours in different countries. Make sure your colour choice reinforces and enhances the design of your logo and defines it.

Loius Martin is a Digital Marketing Manager at Invictus Studio. He has been transforming businesses into brands by connecting all the dots of branding. With a passion for writing, he has covered major areas of marketing and design.

Invictus studio website