10 tips for beginners on using Pinterest
Pinterest is one of my favourite platforms at the moment. It has a higher user count globally than Instagram, and people are generally going there to shop for something, so it has highly engaged users. The reason for that is it is incredibly powerful for both businesses and consumers. From a business point of view, if you want to know what your target customer is looking for, get onto Pinterest and look at what consumers are searching for. By doing this, you can promote the things people want to see the most, and in turn inspire more sales.
For example, for my venue business, it is essential to understand some of the decor trends for things like children’s parties and baby showers. By going onto Pinterest, I can see that bright decor, doughnut-themed signs, decorations and bright drip cakes are all big trends for people in this area. So now when I design my Party venue marketing, I can use those trends in my visuals and show people I really understand the party market. Try it and see what you come up with for your own industry niche.
That’s a bit of context to Pinterest now here we go with the 10 tips:
1. Before you get going with Pinterest, you need to make sure your own website is pin friendly. So download the Pinterest button for your own website so people can pin your content easily. This is very simple just google Pinterest button, and you will get instructions to install this toolbar.
2. As a business, the absolute best way to use Pinterest is to link your pins to a blog post. You want to be using bright, stand out images on those blogs that you can link back to your Pins. If you get it right, this will send your website traffic crazy.
3. Pinterest is not like Instagram or Facebook. You do not need lots of followers to drive traffic on Pinterest. I currently have 220 followers for my Space at 61 Venue account, yet my monthly unique views are at 463K at present.
4. Pinterest is a blend of search engine and social, in this sense it’s unique among the tools you use each day. So you need to optimise every Pin with as many keywords and phrases as possible for best results. You can start this job by typing in your most relevant category word for example ‘Handmade’ and see exactly what others are searching on to find that term. Then use it!!
5. Pinterest is about pinning content, yours, and also others. Pinterest rewards those who are generous in their ratios so consider for every Pin of your own content you do (linking carefully back to your well written relevant blogs of course) pin 3 of someone else’s content.
6. You should have around 10 boards filled with interesting, relevant content for your niche to make sure when people visit your profile they find something of interest. Think around your product and create interesting boards that are well named (you should optimise your board names based on customer interest)
7. Your very first board should be filled with only your content. This means when someone opens your profile they will see your products/services first.
8. If a pin does well, which you will know if it is getting repined, use it again somehow. For example, you can re-pin your own pin into another board, which will boost its visibility again on the home page, and drive you even more traffic. This is a great strategy for any content that does well on any platform really. Reuse it and maximise the organic reach with your customers.
9. Pin consistently. I get it; we are all very busy. If you can only pin once a week, do that. But don’t pin 500 items on Monday, and nothing for 6 weeks. Pinterest rewards consistency of pinning. You can use a tool like Tailwind, load it up with content, and it will pin away for you at optimise times based on when your users are online.
10. Have great on brand imagery. Pinterest loves bright and eye-catching. You can use a free tool like Canva to create the right size post for Pinterest.
I often run 90 minute long Pinterest for Business Beginners at my venue Space at 61 in Peckham, Keep an eye on my Facebook Page for upcoming dates.
Shona Chambers is a Marketing Consultant based in SE London. Having worked in various Media and Financial companies from 2001 to 2011 within a Marketing function starting with the brand then moving to customer insight, Shona now works with small business owners wanting to use marketing to improve their impact. She also owns Space at 61 a venue for hire in Peckham, which is a base for local freelancers and small business owners. Mum of two, Shona has lived in London since 1999 & can’t see herself ever leaving.